What Is Proximity Marketing

  • What is Proximity Marketing?

    … technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through some proximity technologies. NFC – The location of the phone may be determined by near-field communications (NFC) enabled on the phone connecting to a RFID…

    Douglas Karr/ Marketing Technology Blog- 19 readers -