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… see exactly how Google shows you where the transitions steps in the funnel are, where users dropped out, and how many users entered the funnel at any given point. Image Source: Google Analytics Blog 2. Measure What Matters Most: A Marketer’s Guide Who Should Care: All web marketers, small/medium business owners who have websites The Gist…
Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in November and how you and your team can take advantage of these developments. 1. Brain Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced eCommerece Who Should Care: eCommerce Businesses, practitioners The Gist: Enhanced eCommerce features a ...
… treatment, you shout! But shouldn’t all customers be treated with the same respect, given the same offers and deals? Maybe not. Think with Google published their thoughts on this concept in their new report: “Measure What Matters Most: A Marketer’s Guide“. The report outlines 4 tenets of measurement-focused marketing. We’re going to focus on just one…
Recently, I was digging around the web for stats related to online marketing, when it hit me: We’re all awash in a sea of information. There’s data on top of data on top of data associated with anything and everything, from social media to content amplification, web design and branding. What marketers need is answers, not more information.