• The Secret Sauce Of Marketing Analytics: The 5W1H Framework

    …, but applies to any information gathering practice. It consists of six questions that together form a complete story of an event: Who is it about? What happened? When did it occur? Where did it take place? Why did it happen? How did it occur? Who (which audience/segment) was affected? What (KPI or metric) was affected…

    Kohki Yamaguchi/ Marketing Land- 15 readers -
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