• Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … the determining factor in this match. Each month, digital marketing company Brandify evaluates six branding “pillars” to calculate Brand Scores for companies in a particular battle, typically pitting companies already in competition against one another. Each pillar – data quality, local SEO, reviews, local advertising, engagement, and competition…

    Street Fightin Content- 11 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … to the local market. But to drive new customers to their stores, these two companies could take a fresh look at their branding strategies and interactions with customers. Sam’s Club and Costco competed in the July Brand Battle, a regular series on Street Fight sponsored by digital marketing company Where2GetIt. Where2GetIt calculated brand scores…

    Street Fight- 10 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … theatre experience is an inherently local activity that drove nearly $10.4 billion in 2014 gross revenues from millions of consumers across the country. Influencing how those consumers choose their local movie theatres involves fine-tuning local advertising strategies. A recent data analysis by digital marketing company Where2GetIt compared…

    Street Fight- 16 readers -
  • Openings and New Hires at Mindstream Interactive, Goodzer, and Foursquare

    Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) David Bowling – Mindstream Interactive Good friend and digital advertising sales leader David Bowling left his role as Director of National and Franchise Sales at Sightly, Inc, a ...

    Kelly Benish/ Street Fight- 25 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … for a pretty sweet pitch deck. I imagine the companies that are not on the list — Moz Local, Local Site Submit, GoDaddy, Local Market Launch, MomentFeed, ReachLocal, Where2GetIt & RioSEO come to mind — have been Facetiming the Apple Maps team aggressively over the past few days. I think this will be a big win for Apple Maps. If the system works, we…

    Andrew Shotland/ Street Fight- 21 readers -
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