• Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … When you’re in a mad dash for cash, there is nothing more frustrating than a confusing landscape of ATMs. Should you hike the few blocks to your own bank’s ATM, or pay up for the convenience of the one across the street? And is your phone even pointing you in the right direction? What if you get to the other location, and there is no ATM? Worse…

    Street Fightin Content- 10 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club July 27, 2015 by April Nowicki Leave a Comment Filed Under: Sponsored Content It’s a bargain every time. Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings…

    Street Fight- 10 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … marketing strategies. In analyzing the numbers that each company scored in the six separate pillars, AMC Theatres took the overall win with a total brand score of 680. AMC scored highest in the data quality pillar, meaning its search results were the most consistent. Regal Entertainment Group won the reviews pillar, a key category for attracting…

    Street Fight- 15 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … for a pretty sweet pitch deck. I imagine the companies that are not on the list — Moz Local, Local Site Submit, GoDaddy, Local Market Launch, MomentFeed, ReachLocal, Where2GetIt & RioSEO come to mind — have been Facetiming the Apple Maps team aggressively over the past few days. I think this will be a big win for Apple Maps. If the system works, we…

    Andrew Shotland/ Street Fight- 20 readers -
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