• Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … – speaks to how the companies perform in local markets. For companies using the pillars to improve their own strategy, scores can be updated every week for further analyzing. This latest competition revealed a long list of differences in local branding strategies employed by Bank of America and Chase and stressed the value of engaging with communities…

    Street Fightin Content- 9 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club July 27, 2015 by April Nowicki Leave a Comment Filed Under: Sponsored Content It’s a bargain every time. Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings…

    Street Fight- 9 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    …, local SEO, reviews, local advertising, engagement and competition. The pillars all contribute to an overall “brand score” that can gauge how different company locations are performing in local arenas. Similar to a credit score rating system, a company’s brand score is measured on a scale of 450-850 and can be updated every week as companies update…

    Street Fight- 14 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … for a pretty sweet pitch deck. I imagine the companies that are not on the list — Moz Local, Local Site Submit, GoDaddy, Local Market Launch, MomentFeed, ReachLocal, Where2GetIt & RioSEO come to mind — have been Facetiming the Apple Maps team aggressively over the past few days. I think this will be a big win for Apple Maps. If the system works, we…

    Andrew Shotland/ Street Fight- 16 readers -
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