• Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … When you’re in a mad dash for cash, there is nothing more frustrating than a confusing landscape of ATMs. Should you hike the few blocks to your own bank’s ATM, or pay up for the convenience of the one across the street? And is your phone even pointing you in the right direction? What if you get to the other location, and there is no ATM? Worse…

    Street Fightin Content- 11 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … for each company, basing the final scores on data evaluating six branding “pillars”: data quality, local SEO, reviews, local advertising, engagement and competition. Each pillar speaks to how the companies perform in local markets, and scores can be updated every week as marketing strategies are analyzed and modified. The July bout between Sam’s Club…

    Street Fight- 11 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … theatre experience is an inherently local activity that drove nearly $10.4 billion in 2014 gross revenues from millions of consumers across the country. Influencing how those consumers choose their local movie theatres involves fine-tuning local advertising strategies. A recent data analysis by digital marketing company Where2GetIt compared…

    Street Fight- 16 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … for a pretty sweet pitch deck. I imagine the companies that are not on the list — Moz Local, Local Site Submit, GoDaddy, Local Market Launch, MomentFeed, ReachLocal, Where2GetIt & RioSEO come to mind — have been Facetiming the Apple Maps team aggressively over the past few days. I think this will be a big win for Apple Maps. If the system works, we…

    Andrew Shotland/ Street Fight- 21 readers -
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