• Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … not claimed accounts on Pinterest, Instagram, or Foursquare. On Facebook and Twitter, Bank of America was less engaged with its customers compared to Chase. Across all the platforms, Chase had more fans, likes, posts, and check-ins. Neither bank brand scored especially high in the pillar analyzing company reviews, but Chase still beat Bank…

    Street Fightin Content- 10 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club July 27, 2015 by April Nowicki Leave a Comment Filed Under: Sponsored Content It’s a bargain every time. Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings…

    Street Fight- 10 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … theatre experience is an inherently local activity that drove nearly $10.4 billion in 2014 gross revenues from millions of consumers across the country. Influencing how those consumers choose their local movie theatres involves fine-tuning local advertising strategies. A recent data analysis by digital marketing company Where2GetIt compared…

    Street Fight- 15 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … is going on: 1. Apple has come to realize that organizing the world’s local business listings information is no small job. 2. Apple has come to realize that relying on big data aggregators is great for getting bulk but not so great for getting quality, particularly when you want real-time info like whether or not a location is open or closed…

    Andrew Shotland/ Street Fight- 17 readers -
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