• Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … – speaks to how the companies perform in local markets. For companies using the pillars to improve their own strategy, scores can be updated every week for further analyzing. This latest competition revealed a long list of differences in local branding strategies employed by Bank of America and Chase and stressed the value of engaging with communities…

    Street Fightin Content- 10 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … to the local market. But to drive new customers to their stores, these two companies could take a fresh look at their branding strategies and interactions with customers. Sam’s Club and Costco competed in the July Brand Battle, a regular series on Street Fight sponsored by digital marketing company Where2GetIt. Where2GetIt calculated brand scores…

    Street Fight- 10 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … theatre experience is an inherently local activity that drove nearly $10.4 billion in 2014 gross revenues from millions of consumers across the country. Influencing how those consumers choose their local movie theatres involves fine-tuning local advertising strategies. A recent data analysis by digital marketing company Where2GetIt compared…

    Street Fight- 15 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … Commentary Why Apple Maps is Partnering With Local Search Companies 26 November 2014 by Andrew Shotland Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see…

    Andrew Shotland/ Street Fight- 19 readers -
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