Which Test Won

  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
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