Which Test Won

  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 2016 Content Marketing Plan For Success

    … 10 Steps Every Content Marketer Must Take In 2016 Roughly 80% of businesses will use content marketing in 2016 and beyond. It’s a mature form of marketing. The 2016 content marketing challenge: How can your business break through the massive amounts of information to connect with prospects, influencers and customers to yield measurable ROI…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
Get the top posts daily into your mailbox!