Which Test Won

  • Enhanced Existing Content Marketing Increases Your ROI

    … lease on life with a new article or presentation. For example, best of last month or last year articles do this. It makes sure that everyone sees your best stuff. Spotlighted older content in your email newsletters. Take a page from RazorSocial’s Ian Cleary’s playbook. Give readers a reason to check an older article. Continual social media sharing…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -