Which Test Won

  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 2016 Content Marketing Plan For Success

    …. 90% of marketing collateral is never used by sales! A salesperson spends 30 hours/month or roughly 1 day/week to create sales content. This reduces selling time and increases inconsistent content marketing. Salespeople only spend 2 out of every 5 work hours selling. There’s a huge opportunity to increase productivity. Marcus Sheridan recommends…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -