Which Test Won

  • Enhanced Existing Content Marketing Increases Your ROI

    … lease on life with a new article or presentation. For example, best of last month or last year articles do this. It makes sure that everyone sees your best stuff. Spotlighted older content in your email newsletters. Take a page from RazorSocial’s Ian Cleary’s playbook. Give readers a reason to check an older article. Continual social media sharing…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 2016 Content Marketing Plan For Success

    … content marketing decisions, not gut feel reactions. Need some tips regarding testing? Read “Which Test Won?” led by Anne Holland. Their weekly emailing checks how good your gut opinion is. Read it to improve your knowledge and testing. It’s a great example of email gamification. These 10 steps for your 2016 content marketing plan are based…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -