Which Test Won

  • Enhanced Existing Content Marketing Increases Your ROI

    … this curation example of hers. Content repromotion includes the following: Enhanced linking in the text of new content. Where possible make the older content standout. Added links to related content at the end of new content. This can be hand selected or done via a tool. Curated content composed of existing content. Give your existing content a new…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -