Which Test Won

  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • 2016 Content Marketing Plan For Success

    … content marketing decisions, not gut feel reactions. Need some tips regarding testing? Read “Which Test Won?” led by Anne Holland. Their weekly emailing checks how good your gut opinion is. Read it to improve your knowledge and testing. It’s a great example of email gamification. These 10 steps for your 2016 content marketing plan are based…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
Get the top posts daily into your mailbox!