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With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.
… Twitter’s new “While you were away” feature is rolling out now to all users of its Twitter for iPhone and Twitter for iPad apps, and will appear on Android devices and Twitter.com soon. “While you were away” gives users a recap of some of the top or most popular tweets from accounts that they follow that they might have missed while they were…
… During their first-ever Analyst Day in November Twitter revealed that it was working on a number of new updates to the platform, including changes to the way that the timeline works for users. One of those features is now rolling out. It’s called “While you were away”, and it gives users a quick recap of what they’ve missed on Twitter while they were off doing something else. (more…) New Career Opportunities Daily: The best jobs in media. …