White Ops

  • Our (Other) 10 Favorite Stories of 2014

    …] is like saying that Fox News is a fad or The New York Times is a fad.” Verizon’s SugarString Is Dead. Here’s What It Can Teach Us (by Joe Lazauskas): While the content marketing news arena is often an echo chamber of positivity, I think there’s real value in learning from what didn’t work. Instead of stomping on SugarString, Joe took a story about…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
  • The Bot Hunters

    … publishers like The Economist and the Financial Times start selling ads based on time spent, not clicks. With enough infrastructure in place, advertisers will no longer have to worry about computer hackers sitting in robes, aiming to become the next Die Hard villain. “I think a lot of dollars are going to shift around from companies that may…

    Jordan Teicher/ The Content Strategist- 12 readers -
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