White Ops

  • Our (Other) 10 Favorite Stories of 2014

    … Marketing? (by Tessa Wegert): Consider it a win any time you can use Jean-Claude Van Damme doing splits to explain B2B marketing. Tessa looks at the nuances of appealing to consumers vs. businesses, which is a crucial distinction many of us should focus on as we think about reaching the right audience. How Meagan Cignoli Became the Queen of Branded…

    Jordan Teicher/ The Content Strategistin Content Facebook- 12 readers -
  • The Bot Hunters

    … spend in 2014, according to a study published last January. Those buying ads are scammed out of spend by cyber criminals controlling fake traffic, and those selling legitimate ad space are forced to deal with a market plagued by artificially low rates. However, White Ops—an enterprise cyber-security company that launched in October 2013…

    Jordan Teicher/ The Content Strategist- 13 readers -
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