White Ops

  • Our (Other) 10 Favorite Stories of 2014

    …] is like saying that Fox News is a fad or The New York Times is a fad.” Verizon’s SugarString Is Dead. Here’s What It Can Teach Us (by Joe Lazauskas): While the content marketing news arena is often an echo chamber of positivity, I think there’s real value in learning from what didn’t work. Instead of stomping on SugarString, Joe took a story about…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
  • The Bot Hunters

    … are no poor bot vendors—you’re dead or you’re rich.” The worlds of advertising and criminality don’t usually mix, but bot fraud has been a serious problem for years. A comScore study from May 2012 to February 2013 suggested that 54 percent of display ads “never appeared in front of a human being.” Think of it like Mad Men meets Mad Max. The goal…

    Jordan Teicher/ The Content Strategist- 11 readers -
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