White Paper

A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. White papers are used in two main spheres: government and business-to-business marketing. They may be considered as grey literature.
Posts about White Paper
  • White papers: the shortcut to business marketing

    … Wondering about white papers? If you’re up to date with research on content marketing effectiveness, you’ll have come across the term ‘white paper’ more than a couple of times; however, when it comes to actually creating white papers, the logistics leave many marketers scratching their heads. Luckily, we’ve broken it down for all marketing…

    Lush Digitalin Content- 18 readers -
  • The 4 P’s of Modern Search Engine Optimization

    … The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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