White Papers

    • The PPC Trends Your CMO Needs to Know

      February 1, 2017 Pay Per Click—which is largely made up of Paid Search, Paid Social, and Display Advertising—is growing more complex, more quickly, than most brands can keep up with. Paid Search stayed relatively the same for the first decade of Google AdWords’ existence. Then Mobile became the biggest driver of volume, quickly followed by Facebook beginning to pilfer away that audience.

      PPC Heroin Paid Search Display- 12 readers -
  • The Definitive Programmatic Guide for PPC Managers

    … January 5, 2017 Programmatic Advertising is the most highly recognized but misunderstood term that is used in the industry today. It is a sector that is growing rapidly, and shows no sign of slowing down. According to MediaMath, programmatic is expected to outspend paid search in 2017, while 72% of all display ads are also expected…

    PPC Heroin Paid Search- 13 readers -
  • How To Use Excel Solver To Power Your 2017 Budgeting

    … November 16, 2016 It’s that time of the year again – time to set budgets and get ready for 2017. Not to mention budgeting for some successful holidays. How do you know what to spend on advertising efforts, and how do you know where to put that spend? This is where the use of Excel Solver can come in handy. Are you using it to its full…

    PPC Hero- 5 readers -
  • 9 Essential PPC Tips For The Health And Wellness Marketer

    … tracking and call extensions? Are you using Gmail Sponsored Ads in your campaigns? These are absolutely instrumental to your success, and we’ll teach you why (and how to use them). So sit back, breathe out all the stress and let Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale walk you through all the essentials you need…

    PPC Heroin Paid Search- 6 readers -
  • Top 6 Ways To Get The Most Out Of Mobile With Bing Ads

    … that are working now or when you set these tactics up aren’t going to continue to provide results if you just leave them alone to use up all the momentum they have, so use these tips to get the most out of mobile with Bing Ads. This white paper will discuss tips like: Defining your target audience Tailoring your messages with ad copy and extensions How to use Expanded Device Targeting to its full potential with the new Bing updates …

    PPC Heroin Mobile- 8 readers -
  • [New Whitepaper!] Reddit Advertising: A Beginner’s Guide to the Self-Serve Platform

    …. In this whitepaper, Hanapin’s Head of Paid Social, JD Prater, guides you through the setup of a Reddit advertising campaign and discusses the importance of advertising in such a dynamic community. This white paper will discuss tips like: Why you should be using Reddit advertising How to target a Reddit-specific audience How to set up your first Reddit ads campaign …

    PPC Hero- 10 readers -
  • How Are Journalists Using Social Media? (Report)

    … Social media has grown from friend communication service to all-encompassing digital life tool. During this digital evolution, journalists who were early adopters and used social sites for both gathering information and broadcasting content have become a core part of many platforms. A white paper from Cision, a provider of media management…

    AllFacebookin Social- 15 readers -
  • [New Whitepaper!] Guide to Google AdWords: Advanced Edition

    … understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts. In this white paper you will learn: The distinctions between e-commerce and lead generation…

    PPC Heroin Paid Search Google- 10 readers -
  • Credit Where Due: Unlocking Social Attribution

    … one ad and then either directly navigate or search their brand to convert, rather than clicking the actual ad. Determine which weighted attribution models match needs based on campaign goals: This white paper from Kenshoo provides a nice introduction to attribution models, including the benefits and use-cases for each. Match the models as closely…

    Inside Facebookin Social Facebook Twitter- 10 readers -
  • [New Whitepaper!] Improving Your Account Through AdWords Scripts

    …. This whitepaper will discuss tips like: When and how to run reporting scripts Why you should utilize optimization scripts How to take the next step to take advantage of all Scripts has to offer White Papers Tweet This Article ♥Like Article URL: …

    PPC Hero- 7 readers -
  • [New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Marketer

    … July 20, 2016 When it comes to Healthcare Marketing, one particular form of creative thinking can be especially helpful: rather than out-of-the-box thinking, we should aim for thinking “into the corners,”4 and pursuing overlooked opportunities within our current reach. This whitepaper will highlight four examples of how thinking at the corners…

    PPC Hero- 6 readers -
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