White Papers

    • Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!

      November 8, 2016 In a time that was not so long ago, we used to do what we called “toolkits.” A combination of whitepapers, webinars, infographics, blog posts, podcasts, etc. on a particular topic. Topics ranged from Excel to Facebook to Analytics to even one for Hiring An Agency (Hanapin is a PPC agency – how could we not??)! If you want to see any of those distant, yet st ...

      Jamie Newton/ PPC Heroin Paid Search Display- 11 readers -
    • How To Use Excel Solver To Power Your 2017 Budgeting

      November 16, 2016 It’s that time of the year again – time to set budgets and get ready for 2017. Not to mention budgeting for some successful holidays. How do you know what to spend on advertising efforts, and how do you know where to put that spend? This is where the use of Excel Solver can come in handy.

      PPC Hero- 5 readers -
    • 9 Essential PPC Tips For The Health And Wellness Marketer

      November 9, 2016 Calling all Health and Wellness Marketers! We totally understand how crazy competitive your life is in the PPC world, especially since right-hand side ads were removed earlier this year. According to Google Healthcare Trends, 1 out of every 20 searches are related to health and fitness. Needless to say, the state of your PPC can make or break your success in this industry.

      PPC Heroin Paid Search- 5 readers -
  • Top 6 Ways To Get The Most Out Of Mobile With Bing Ads

    October 26, 2016 Almost everything in digital marketing nowadays is mobile-first. Which means that as digital marketers, mobile strategies should be at the forefront of our minds. OK, your first response may be: “I put a TON of effort into my mobile on Google AdWords!” And that’s awesome. But as we have seen for a while, competition between Google and Bing is fierce.

    PPC Hero- 8 readers -
  • [New Whitepaper!] How Online Educators Should Be Using The Google Display Network

    October 12, 2016 To use display to its full potential, you need to know your client’s business, audience, and goals. You can use this type of marketing for remarketing, targeting websites, or targeting your online education audience. In this whitepaper, Production Associate Diane Matacale will list two different ways w ...

    PPC Hero- 8 readers -
  • [New Whitepaper!] Reddit Advertising: A Beginner’s Guide to the Self-Serve Platform

    …. In this whitepaper, Hanapin’s Head of Paid Social, JD Prater, guides you through the setup of a Reddit advertising campaign and discusses the importance of advertising in such a dynamic community. This white paper will discuss tips like: Why you should be using Reddit advertising How to target a Reddit-specific audience How to set up your first Reddit ads campaign …

    PPC Hero- 10 readers -
  • How Are Journalists Using Social Media? (Report)

    … Social media has grown from friend communication service to all-encompassing digital life tool. During this digital evolution, journalists who were early adopters and used social sites for both gathering information and broadcasting content have become a core part of many platforms. A white paper from Cision, a provider of media management…

    AllFacebookin Social- 13 readers -
  • [New Whitepaper!] Guide to Google AdWords: Advanced Edition

    … understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts. In this white paper you will learn: The distinctions between e-commerce and lead generation…

    PPC Heroin Paid Search Google- 10 readers -
  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 7 readers -
  • [New Whitepaper!] Improving Your Account Through AdWords Scripts

    …. This whitepaper will discuss tips like: When and how to run reporting scripts Why you should utilize optimization scripts How to take the next step to take advantage of all Scripts has to offer White Papers Tweet This Article ♥Like Article URL: …

    PPC Hero- 6 readers -
  • [New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Marketer

    … July 20, 2016 When it comes to Healthcare Marketing, one particular form of creative thinking can be especially helpful: rather than out-of-the-box thinking, we should aim for thinking “into the corners,”4 and pursuing overlooked opportunities within our current reach. This whitepaper will highlight four examples of how thinking at the corners…

    PPC Hero- 6 readers -
  • Businesses Use Data to Improve Online Customer Service (Report)

    … Data has become a crucial factor for doing business online, and many see analytics as the path to better customer service. Personalization leads to higher conversion and engagement, but how does it impact the quality of customer service? Forbes Insights and SAS surveyed 357 senior executives worldwide, and their responses point to how…

    AllFacebook- 11 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 27 readers -
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