White Papers

  • The Best of the Best Industry Updates of 2017

    … June 8, 2017 You have probably seen the insane amount of updates that platforms have been rolling out in 2017 so far. From search to social to display, there have been some awesome new tools to play with in your marketing strategy. Now, you might have seen all the updates as they came out and thought I WANT TO USE THEM ALL! But which ones…

    PPC Heroin Paid Search- 9 readers -
  • Conversion Tracking for PPC Managers [The Basics]

    … June 7, 2017 Confused by conversion tracking? Trust us, you’re not the only one. Our Hanapin experts recently went back to the basics (because even experts need a refresher!) of conversion tracking in one of our monthly training sessions, and we want to walk through the basics with you, too. We’ve put together all the expertise and updates…

    PPC Heroin Paid Search- 10 readers -
  • The [FUN]damental Guide to PPC for Education Marketers

    … May 11, 2017 Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target personalized messages to specific campuses if you have multiple locations, and strategically remarket to those students that may have landed…

    PPC Heroin Paid Search- 13 readers -
  • 10 Advertising Options that Aren’t Google AdWords

    … May 10, 2017 Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives…

    PPC Heroin Paid Search Google- 10 readers -
  • Guide to Facebook Advertising for Big Brands

    … April 27, 2017 Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left behind. No one likes to show up on a platform 6 months late with outdated strategies and a skyrocketing CPC, am I right? While…

    PPC Heroin Social Paid Search Facebook- 11 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 11 readers -
  • How Marketing Executives Are Being Fed Bad Data

    … April 26, 2017 As executives push their teams to tell them where they should spend their next dollar, they also want to hold or improve ROI/ROAS. That means that the team can only look at known channels, or must try to correlate performance in one channel or campaign with the new idea. Further, how a typical organization requests…

    PPC Heroin How To's- 12 readers -
  • 5 Facebook Tools You Can’t Live Without

    … April 24, 2017 Who doesn’t love a good marketing tool? Utilizing tools can: • Save you time • Provide quick insights • Improve campaign performance • Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy…

    PPC Heroin Social- 12 readers -
  • Understanding Why Your Data Has Discrepancies – Q1 Report

    … April 13, 2017 Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason: more times than not, CRM and Platform data don’t align. And even across different platforms, your numbers may seem suspiciously…

    PPC Hero- 12 readers -
  • The PPC Trends Your CMO Needs to Know

    … February 1, 2017 Pay Per Click—which is largely made up of Paid Search, Paid Social, and Display Advertising—is growing more complex, more quickly, than most brands can keep up with. Paid Search stayed relatively the same for the first decade of Google AdWords’ existence. Then Mobile became the biggest driver of volume, quickly followed…

    PPC Heroin Paid Search Display- 12 readers -
  • The Definitive Programmatic Guide for PPC Managers

    … January 5, 2017 Programmatic Advertising is the most highly recognized but misunderstood term that is used in the industry today. It is a sector that is growing rapidly, and shows no sign of slowing down. According to MediaMath, programmatic is expected to outspend paid search in 2017, while 72% of all display ads are also expected…

    PPC Heroin Paid Search- 14 readers -
  • How To Use Excel Solver To Power Your 2017 Budgeting

    … November 16, 2016 It’s that time of the year again – time to set budgets and get ready for 2017. Not to mention budgeting for some successful holidays. How do you know what to spend on advertising efforts, and how do you know where to put that spend? This is where the use of Excel Solver can come in handy. Are you using it to its full…

    PPC Hero- 6 readers -
  • 9 Essential PPC Tips For The Health And Wellness Marketer

    … tracking and call extensions? Are you using Gmail Sponsored Ads in your campaigns? These are absolutely instrumental to your success, and we’ll teach you why (and how to use them). So sit back, breathe out all the stress and let Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale walk you through all the essentials you need…

    PPC Heroin Paid Search- 6 readers -
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