White Papers, Guides, & Ebooks

  • The Beginner’s Guide to Social Attribution

    … copy the URL and send it to your friend. Luckily, there’s a solution. The hash fragment. With a quick bit of javascript added to your website, every visitor to your site is automatically tagged with a unique ID and hash fragment so you can track how a piece of content is shared across social, including Dark. This allows you to finally connect social to revenue in a real, tangible way. …. Want to read the rest of this guide? Download it now by clicking below. …

    Lucy Hitz/ Simply Measuredin Social- 22 readers -
  • Social Marketers, CMO’s Are Most Worried About These Things

    … Believe it or not, CMO’s are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your…

    Lucy Hitz/ Simply Measuredin Social- 12 readers -
  • The Social Metric Map You Need to See

    … Download the Whole Social Metrics Map and Guide Here] 3. Set Realistic Goals Setting goals with no information is a gamble. We don’t have to gamble as social marketers, because we have an abundance of information. Setting realistic goals is about a reference point. A goal is taking one of the metrics we’ve discussed, and attaching a value. So…

    Lucy Hitz/ Simply Measuredin Social- 12 readers -
  • How to Build a Social Media Calendar That WORKS

    … If you’re building your social media calendar and want to know how to put together the right roadmap for your brand, check out these tips for stress-free planning, and download our latest guide for the full step-by-step walk-through and template. Start with the Big Picture The first thing you need to do is get a good look at the broader marketing…

    Lucy Hitz/ Simply Measuredin Social How To's- 16 readers -
  • 7 Resources You Need to Build Your 2016 Social Plan

    … 2016 Social Marketing Planning Guide Download Building out your 2016 plan is always so much fun, isn’t it? You’re auditing and measuring past performance, forecasting and predicting based on that, calendaring…and, oh yeah, trying to prove why your department needs more dollars to spend in Q1. It’s a totally stress-free experience. Just…

    Lucy Hitz/ Simply Measuredin Social- 12 readers -
  • Instagram: Dissecting the Mobile Social Network

    …: An updated glossary of Instagram metrics and what they *really* mean How to fully analyze your brand’s activity and influence on Instagram Crucial tactics that will guide your Instagram strategy …and much more. Click the button below to download the eBook! …

    Lucy Hitz/ Simply Measuredin Social- 16 readers -
  • Do You Have the Right People on Your Social Team?

    In 2010, all you needed to run a social media program was someone who could throw out a Tweet every now and then, and post to your Facebook page a few times a week. It was a side-responsibility for someone on your marketing team. Building a social media team isn’t easy in 2015. Your social team needs to answer questions that are much more complex than they were a few years ago.

    Kevin Shively/ Simply Measured- 12 readers -
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