White Papers, Guides, & Ebooks

  • The Beginner’s Guide to Social Attribution

    … copy the URL and send it to your friend. Luckily, there’s a solution. The hash fragment. With a quick bit of javascript added to your website, every visitor to your site is automatically tagged with a unique ID and hash fragment so you can track how a piece of content is shared across social, including Dark. This allows you to finally connect social to revenue in a real, tangible way. …. Want to read the rest of this guide? Download it now by clicking below. …

    Lucy Hitz/ Simply Measuredin Social- 9 readers -
  • Social Marketers, CMO’s Are Most Worried About These Things

    … social team along the way). How Your Social Data Can Benefit Every Department Download This post delves into three common worries that CMO’s are dealing with now (scroll to the bottom of this post to download the whole guide, with all six worries). It also includes suggestions for what social marketers can do to alleviate these stresses…

    Lucy Hitz/ Simply Measuredin Social- 8 readers -
  • The Social Metric Map You Need to See

    … Download the Whole Social Metrics Map and Guide Here] 3. Set Realistic Goals Setting goals with no information is a gamble. We don’t have to gamble as social marketers, because we have an abundance of information. Setting realistic goals is about a reference point. A goal is taking one of the metrics we’ve discussed, and attaching a value. So…

    Lucy Hitz/ Simply Measuredin Social- 8 readers -
  • How to Build a Social Media Calendar That WORKS

    … If you’re building your social media calendar and want to know how to put together the right roadmap for your brand, check out these tips for stress-free planning, and download our latest guide for the full step-by-step walk-through and template. Start with the Big Picture The first thing you need to do is get a good look at the broader marketing…

    Lucy Hitz/ Simply Measuredin Social How To's- 10 readers -
  • 7 Resources You Need to Build Your 2016 Social Plan

    … 2016 Social Marketing Planning Guide Download Building out your 2016 plan is always so much fun, isn’t it? You’re auditing and measuring past performance, forecasting and predicting based on that, calendaring…and, oh yeah, trying to prove why your department needs more dollars to spend in Q1. It’s a totally stress-free experience. Just…

    Lucy Hitz/ Simply Measuredin Social- 9 readers -
  • Instagram: Dissecting the Mobile Social Network

    … that caused them. This kind of analysis tells you what your strongest and weakest engagement levels look like, and helps you put together more ambitious goals for the future. Leveraging Ancillary Apps We’ve reported on this quite a bit in the past, but the important cannot be overstated when thinking about Instagram as a network and means of connecting…

    Lucy Hitz/ Simply Measuredin Social- 9 readers -
  • Do You Have the Right People on Your Social Team?

    … and tactics into these two categories is essential to success. When you break your team up by core function, you create a framework for success that can make a real difference across your marketing organization. In our new guide How to Build a Better Social Team, we walk through the key needs of social teams, highlighting research and interviews…

    Kevin Shively/ Simply Measuredin Social- 10 readers -
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