White Space

  • Graphic Design Terminology That Noobs Often Get Confused

    … object in an image or design. EPS versus AI EPS is encapsulated postscript, a file format that saves flattened vector graphics and doesn’t support transparency. AI is Adobe Illustrator format that contains layered vector or embedded raster objects that can be edited using Illustrator. Tint versus Tone Tint is produced by adding white to a pure color…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Why Wasted Words Kill Good Ideas And Cost Sales

    … painful. Just like blogs, presentations are all too often sunk by a leaden use of language. Anyone who has ever spent time in a boardroom has seen how disastrous a bad pitch can be. Bad pitches are graveyards for good ideas. If you think of every sentence as an ad for your proposition, you’ll be on the right lines. Consider all the great slogans you’ve…

    The Blog Herald- 16 readers -
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