A whiteboard (also known by the terms markerboard, dry-erase board, dry-wipe board, pen-board, and the misnomer greaseboard) is a name for any glossy, usually white surface for nonpermanent markings. Whiteboards are analogous to chalkboards, allowing rapid marking and erasing of markings on their surface. The popularity of whiteboards increased rapidly in the mid-1990s and they have become a fixture in many offices, meeting rooms, school classrooms, and other work environments.The term whiteboard is also used metaphorically to refer to features of computer software applications that simulate whiteboards.
Posts about Whiteboard
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … or service's purchase intent. Meaning, here's let's say Charles over here. Charles needs to better track his fitness. He knows that what he'd like to able to do is get some tools to track his fitness. Maybe he's looking at a Fitbit or something like that. When we, doing marketing to Charles, have a fitness tracking product or a piece of software…

    Moz Blogin Paid Search- 24 readers -
  • Seven Tips for the Care and Nurturing of Great Marketing Teams

    … of experience making marketing departments hum. 1. A Solid Marketing Plan Early in the fiscal year, develop a marketing plan that is tied to the strategic plan, and ensure that every team member understands his or her responsibilities for helping to complete the marketing plan. Use your plan as a road map to prioritize projects and make sure…

    MarketingProfs- 7 readers -
  • How to Provide Unique Value in Your Content - Whiteboard Friday

    … Posted by randfish Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand…

    Moz Blogin SEO- 24 readers -
  • Use Webinars to Boost Your Sales and Leads

    …, the statistics you get after you finish a webinar are useful for tracking attendees and the resulting leads. I’ll surely consider ClickWebinar as the software to use when organizing my first videoconference or webinar. And you? Have you ever organized a webinar? Which platform have you used? Please share your experience in the comments below, thanks! …

    Erik Emanuelli/ NoPassiveIncome.comin Facebook YouTube- 10 readers -
  • The Under-appreciated Benefits of Consistency

    … stumbled into many of the pitfalls above. My writing at SparringMind.com slowed to a snail’s pace, and I published less than ten essays. To be fair on myself, I was creating very consistently at Help Scout. But everything I’ve mentioned impeded my ability to write personal essays: I felt pressure to always publish a “big one,” I had no schedule…

    Gregory Ciotti/ Sparring Mind- 14 readers -
  • Discussion: Can You Disavow out of Penguin? - Whiteboard Friday

    … Posted by josh_bachynski Penguin is back at the forefront of many marketers' minds now that the third iteration of the algorithm update has been released, and a rumor has begun circulating that you can weasel your way out of a Penguin penalty by simply submitting a disavow file. In today's Whiteboard Friday, Josh Bachynski breaks down…

    Moz Blogin SEO- 15 readers -
  • The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday

    … not just about keywords anymore. It's not just about meta tags anymore. Links really matter here. I can show you Google's PageRank paper here. I can show you all these patent applications here. I can show you the impact of links." We have to do that again with engagement. That's going to be tough. That's going to be an uphill battle, but I believe…

    Moz Blog- 16 readers -
  • Information Architecture for SEO - Whiteboard Friday

    … that you want to do broad to narrow organization of your content. I'll show you what I mean. Let's say that I've got a website about adorable animals, a particularly fun one this week, and on my adorable animals page I've got some subsections, sub-pages, one on the slow loris, which of course is super adorable, and hedgehogs, also super adorable…

    Moz Blogin SEO- 19 readers -
  • 2014 In Motion: Overit’s Videos & Animations

    … Region movie theaters. His two anti-bullying PSAs showcase kids encouraging children their age to speak up and speak out against bullying. Motion graphics help showcase the message that words, negative and positive, make an impact, and that what you say makes a difference. Whiteboard Video Educates Parents Not sure what to think of mandated tests…

    Janae Derusso/ Overit- 11 readers -
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