A whitelist is a list or register of those that are being provided a particular privilege, service, mobility, access or recognition. Those on the list will be accepted, approved or recognized. Whitelisting is the reverse of blacklisting, the practice of identifying those that are denied, unrecognised, or ostracised.
Posts about Whitelists
  • Beat the Bots in Advertising

    … traffic? -Are you implementing IAB standards? 5. Create whitelists from sites known to have valid converting inventory. 6. Work with certified vendors that meet either internal requirements or use a 3rd-party solution. The best way to avoid the fraud is to be informed and become a part of the solution. Stay on top of the data and keep…

    3Q Digital- 20 readers -
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