Whitepapers

    • Conversion Tracking for PPC Managers [The Basics]

      June 7, 2017 Confused by conversion tracking? Trust us, you’re not the only one. Our Hanapin experts recently went back to the basics (because even experts need a refresher!) of conversion tracking in one of our monthly training sessions, and we want to walk through the basics with you, too. We’ve put together all the expertise and updates from different platforms to help y ...

      PPC Heroin Paid Search- 10 readers -
    • Facebook Ads: Are You Allocating As Much As Google AdWords?

      Facebook Ads: Are You Allocating As Much As Google AdWords? By PPC Ian May 28 0 Are you allocating the same marketing budget on Facebook Ads as Google AdWords? Here’s how I look at it, at a high level… As of today, Alphabet (the parent company behind Google) has a market capitalization is $678.9 billion. Facebook’s market cap is $440.9 billion. $440.9 billion / $678.

      Ian Lopuch/ PPC Ianin Social Paid Search Google- 14 readers -
    • The Best of the Best Industry Updates of 2017

      June 8, 2017 You have probably seen the insane amount of updates that platforms have been rolling out in 2017 so far. From search to social to display, there have been some awesome new tools to play with in your marketing strategy. Now, you might have seen all the updates as they came out and thought I WANT TO USE THEM ALL! But which ones are worth giving your precious time ...

      PPC Heroin Paid Search- 9 readers -
  • The [FUN]damental Guide to PPC for Education Marketers

    … May 11, 2017 Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target personalized messages to specific campuses if you have multiple locations, and strategically remarket to those students that may have landed…

    PPC Heroin Paid Search- 12 readers -
  • 10 Advertising Options that Aren’t Google AdWords

    … May 10, 2017 Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives…

    PPC Heroin Paid Search Google- 9 readers -
  • Guide to Facebook Advertising for Big Brands

    … April 27, 2017 Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left behind. No one likes to show up on a platform 6 months late with outdated strategies and a skyrocketing CPC, am I right? While…

    PPC Heroin Social Paid Search Facebook- 11 readers -
  • How Marketing Executives Are Being Fed Bad Data

    … and interprets what’s happening with their marketing campaigns leads to unclean data, making its way to the c-suite. The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that has been misrepresented or misinterpreted and not on faulty collected data. This whitepaper will discuss topics such as: How your data is showing…

    PPC Heroin How To's- 12 readers -
  • 5 Facebook Tools You Can’t Live Without

    …. This is by no means a complete list, but rather a roundup of Hanapin’s favorite Facebook tools. Get the whitepaper now and enjoy these fantastic tools that will radically improve your paid social strategy on Facebook. …

    PPC Heroin Social- 12 readers -
  • Understanding Why Your Data Has Discrepancies – Q1 Report

    … April 13, 2017 Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason: more times than not, CRM and Platform data don’t align. And even across different platforms, your numbers may seem suspiciously…

    PPC Hero- 12 readers -
  • The PPC Trends Your CMO Needs to Know

    … of Marketing to know what are the most important trends to be preparing for. But we’re here to make your lives easy. What follows is our guidance on 3 trends your CMO absolutely needs to know. This whitepaper will discuss vital PPC Trends such as: Testing on new platforms Consumers holding brands accountable for where their ads are showing How Voice Search will impact the future …

    PPC Heroin Paid Search Display- 12 readers -
  • The Definitive Programmatic Guide for PPC Managers

    … technology allows advertisers to take everything that they know about their customers and potential customers and deliver a unique experience at each stage in the consumer journey. Do you believe that programmatic could be a super important part of your strategy yet? Account Manager Bryan Gaynor has poured all of his expertise into this whitepaper…

    PPC Heroin Paid Search- 14 readers -
  • Marketing Automation 2.0: 3 Tactics to Go to the Next Level [Free eBook]

    … In Erik Qualman’s second eBook for GetResponse, he moves beyond baseline tips to get a business started using marketing automation to tips to help businesses stay competitive in the ever-changing marketing landscape. This eBook focuses on three main tactics: Keeping the customer top of mind. Creating a plan. Tracking your customers…

    GetResponse Blog- 35 readers -
  • How To Use Excel Solver To Power Your 2017 Budgeting

    …. In this whitepaper, Hanapin’s Senior Account Manager Jacob Brown (affectionately known here as Juice) will walk you through, step by step, the handy tools and tricks hidden inside the Excel Solver. From analyzing your data from the previous year to setting up the Solver to using Solver for monthly budgeting and adjusting, you’ll learn it all and get some…

    PPC Hero- 6 readers -
  • Top 6 Ways To Get The Most Out Of Mobile With Bing Ads

    …% of adults use smart phones and we spend an average of 108 minutes each day on them. This presents a bit of a dilemma. How do we successfully capture traffic from the 35-54 year olds, as well as the younger audience with mobile advertising on Bing? In this whitepaper, Hanapin Production Specialist Briann Saxman will discuss tactics to shape up mobile…

    PPC Heroin Mobile- 9 readers -
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