Whitepapers

    • Understanding Why Your Data Has Discrepancies – Q1 Report

      April 13, 2017 Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason: more times than not, CRM and Platform data don’t align. And even across different platforms, your numbers may seem suspiciously off.

      PPC Hero- 12 readers -
    • 5 Facebook Tools You Can’t Live Without

      April 24, 2017 Who doesn’t love a good marketing tool? Utilizing tools can: • Save you time • Provide quick insights • Improve campaign performance • Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all ...

      PPC Heroin Social- 12 readers -
    • How Marketing Executives Are Being Fed Bad Data

      April 26, 2017 As executives push their teams to tell them where they should spend their next dollar, they also want to hold or improve ROI/ROAS. That means that the team can only look at known channels, or must try to correlate performance in one channel or campaign with the new idea. Further, how a typical organization requests and interprets what’s happening with their ...

      PPC Heroin How To's- 11 readers -
  • The PPC Trends Your CMO Needs to Know

    … February 1, 2017 Pay Per Click—which is largely made up of Paid Search, Paid Social, and Display Advertising—is growing more complex, more quickly, than most brands can keep up with. Paid Search stayed relatively the same for the first decade of Google AdWords’ existence. Then Mobile became the biggest driver of volume, quickly followed…

    PPC Heroin Paid Search Display- 12 readers -
  • The Definitive Programmatic Guide for PPC Managers

    … January 5, 2017 Programmatic Advertising is the most highly recognized but misunderstood term that is used in the industry today. It is a sector that is growing rapidly, and shows no sign of slowing down. According to MediaMath, programmatic is expected to outspend paid search in 2017, while 72% of all display ads are also expected…

    PPC Heroin Paid Search- 14 readers -
  • Marketing Automation 2.0: 3 Tactics to Go to the Next Level [Free eBook]

    … In Erik Qualman’s second eBook for GetResponse, he moves beyond baseline tips to get a business started using marketing automation to tips to help businesses stay competitive in the ever-changing marketing landscape. This eBook focuses on three main tactics: Keeping the customer top of mind. Creating a plan. Tracking your customers…

    GetResponse Blog- 25 readers -
  • How To Use Excel Solver To Power Your 2017 Budgeting

    … November 16, 2016 It’s that time of the year again – time to set budgets and get ready for 2017. Not to mention budgeting for some successful holidays. How do you know what to spend on advertising efforts, and how do you know where to put that spend? This is where the use of Excel Solver can come in handy. Are you using it to its full…

    PPC Hero- 5 readers -
  • 9 Essential PPC Tips For The Health And Wellness Marketer

    … tracking and call extensions? Are you using Gmail Sponsored Ads in your campaigns? These are absolutely instrumental to your success, and we’ll teach you why (and how to use them). So sit back, breathe out all the stress and let Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale walk you through all the essentials you need…

    PPC Heroin Paid Search- 6 readers -
  • Top 6 Ways To Get The Most Out Of Mobile With Bing Ads

    … that are working now or when you set these tactics up aren’t going to continue to provide results if you just leave them alone to use up all the momentum they have, so use these tips to get the most out of mobile with Bing Ads. This white paper will discuss tips like: Defining your target audience Tailoring your messages with ad copy and extensions How to use Expanded Device Targeting to its full potential with the new Bing updates …

    PPC Heroin Mobile- 8 readers -
  • A Solopreneur’s Journey Into Marketing Automation

    … If you’re a solopreneur, you’re constantly busy running one aspect of your business or another. The last thing you have time to do is to adopt yet another marketing channel. Or so you think… Marketing Automation will have a learning curve, there’s no doubt about that. If you’re already using email marketing, adding automation will make you more…

    Barry Feldman/ GetResponse Blogin EMail- 22 readers -
  • Generate Leads Through Progressive Profiling [Free Ebook]

    … The key to successful marketing is focusing entirely on your customers. By interacting with them and analyzing their behavior, you will recognize and understand their needs – and then you’ll be able to solve their problems. The main struggle for marketers has been collecting the right information about their customers to make the right decisions…

    GetResponse Blog- 11 readers -
  • Essential Guide To Marketing Automation For E-Commerce

    … Marketing automation and e-commerce are like peanut butter and jelly. They’re amazing separately, but they’re so much better when put together! Mouth-watering food aside, if you’re looking for a tested way to increase sales in your online store, you’ll surely enjoy this article and the free guide that comes with it. Why e-commerce? The number…

    Michal Leszczynski/ GetResponse Blog- 21 readers -
  • The 3 Musts Of Marketing Automation [Free Ebook]

    … Marketing automation has the potential to make your marketing more effective and to make your marketing team more efficient. When it’s done right, marketing automation will do these things. It can even marry offline efforts to your online efforts – how’s that for efficient! If your goal is to deliver the right message at the right time…

    GetResponse Blog- 16 readers -
  • The Seven Most Common Marketing Automation Myths [Free Ebook]

    …, through marketing automation. Marketing automation is about systematic marketing with purpose. Building relationships and maintaining relationships with customers and prospects alike, personalized! Thus, marketing automation goes above and beyond mass email. When it’s done correctly, marketing automation helps you gain efficiencies across…

    GetResponse Blog- 15 readers -
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