Whitepapers

    • The PPC Trends Your CMO Needs to Know

      February 1, 2017 Pay Per Click—which is largely made up of Paid Search, Paid Social, and Display Advertising—is growing more complex, more quickly, than most brands can keep up with. Paid Search stayed relatively the same for the first decade of Google AdWords’ existence. Then Mobile became the biggest driver of volume, quickly followed by Facebook beginning to pilfer away that audience.

      PPC Heroin Paid Search Display- 12 readers -
  • The Definitive Programmatic Guide for PPC Managers

    … January 5, 2017 Programmatic Advertising is the most highly recognized but misunderstood term that is used in the industry today. It is a sector that is growing rapidly, and shows no sign of slowing down. According to MediaMath, programmatic is expected to outspend paid search in 2017, while 72% of all display ads are also expected…

    PPC Heroin Paid Search- 13 readers -
  • Marketing Automation 2.0: 3 Tactics to Go to the Next Level [Free eBook]

    … In Erik Qualman’s second eBook for GetResponse, he moves beyond baseline tips to get a business started using marketing automation to tips to help businesses stay competitive in the ever-changing marketing landscape. This eBook focuses on three main tactics: Keeping the customer top of mind. Creating a plan. Tracking your customers…

    GetResponse Blog- 23 readers -
  • How To Use Excel Solver To Power Your 2017 Budgeting

    … November 16, 2016 It’s that time of the year again – time to set budgets and get ready for 2017. Not to mention budgeting for some successful holidays. How do you know what to spend on advertising efforts, and how do you know where to put that spend? This is where the use of Excel Solver can come in handy. Are you using it to its full…

    PPC Hero- 5 readers -
  • 9 Essential PPC Tips For The Health And Wellness Marketer

    … tracking and call extensions? Are you using Gmail Sponsored Ads in your campaigns? These are absolutely instrumental to your success, and we’ll teach you why (and how to use them). So sit back, breathe out all the stress and let Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale walk you through all the essentials you need…

    PPC Heroin Paid Search- 6 readers -
  • Top 6 Ways To Get The Most Out Of Mobile With Bing Ads

    … that are working now or when you set these tactics up aren’t going to continue to provide results if you just leave them alone to use up all the momentum they have, so use these tips to get the most out of mobile with Bing Ads. This white paper will discuss tips like: Defining your target audience Tailoring your messages with ad copy and extensions How to use Expanded Device Targeting to its full potential with the new Bing updates …

    PPC Heroin Mobile- 8 readers -
  • A Solopreneur’s Journey Into Marketing Automation

    If you’re a solopreneur, you’re constantly busy running one aspect of your business or another. The last thing you have time to do is to adopt yet another marketing channel. Or so you think… Marketing Automation will have a learning curve, there’s no doubt about that. If you’re already using email marketing, adding automation will make you more efficient.

    Barry Feldman/ GetResponse Blog- 19 readers -
  • Generate Leads Through Progressive Profiling [Free Ebook]

    … The key to successful marketing is focusing entirely on your customers. By interacting with them and analyzing their behavior, you will recognize and understand their needs – and then you’ll be able to solve their problems. The main struggle for marketers has been collecting the right information about their customers to make the right decisions…

    GetResponse Blog- 11 readers -
  • Essential Guide To Marketing Automation For E-Commerce

    … Marketing automation and e-commerce are like peanut butter and jelly. They’re amazing separately, but they’re so much better when put together! Mouth-watering food aside, if you’re looking for a tested way to increase sales in your online store, you’ll surely enjoy this article and the free guide that comes with it. Why e-commerce? The number…

    Michal Leszczynski/ GetResponse Blog- 19 readers -
  • The 3 Musts Of Marketing Automation [Free Ebook]

    … Marketing automation has the potential to make your marketing more effective and to make your marketing team more efficient. When it’s done right, marketing automation will do these things. It can even marry offline efforts to your online efforts – how’s that for efficient! If your goal is to deliver the right message at the right time…

    GetResponse Blog- 14 readers -
  • The Seven Most Common Marketing Automation Myths [Free Ebook]

    … If you could use software that increased the number of leads you generate by over 400%, would you use it? Marketing may mean different things to different businesses but, almost every business is dependent on marketing to generate quality sales leads. Therefore, it’s very important to manage time and resources effectively in favor…

    GetResponse Blog- 12 readers -
  • 15 Reasons You Should Be Using Digital Marketing Automation [Free Ebook]

    … The modern marketer faces many challenges that old-school marketing predecessors couldn’t begin to understand. The world is noisier than it has ever been – and we have to make our brand stand out to our ideal customers. That means we have to find our ideal customers, in the online space that’s busier than it’s ever been before. And it means we…

    Jeff Bullas/ GetResponse Blog- 15 readers -
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