Whitepapers

  • The Secret to SEM Success: Machine Learning

    … http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data November 1, 2017 When you consider the combination of machine learning and PPC, what are your thoughts? Do they excite or scare you? We get EXCITED. The pressure to drive…

    PPC Heroin Paid Search- 13 readers -
  • The 2017 Guide to Google AdWords

    …. In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more! In this whitepaper, you’ll learn: Beginner, Intermediate and Advanced tips for working in Google AdWords Different campaign types and extensions to use All about conversion tracking and attribution models …

    PPC Hero- 15 readers -
  • The State of Paid Social 2017

    … in social at the moment, 63% say they will increase their social spend by 2018. We’re excited to roll out our first ever State of Paid Social! In this report, we’ll work through which platforms are performing the best, which features are worth investing in, and where to spend your budget. You’ll learn expert tips about: Which platforms you should be putting your budget dollars into Which features work and don’t work for different industries What’s the next big thing in social …

    PPC Heroin Social- 10 readers -
  • The Best of the Best Industry Updates of 2017

    … are worth giving your precious time and effort to? Every month, the PPC experts at Hanapin have a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the all the consistent changes in the PPC world, and we want to help you out. In this whitepaper, we’ll discuss what we’ve…

    PPC Heroin Paid Search- 9 readers -
    Earlier about the same topic:
  • Conversion Tracking for PPC Managers [The Basics]

    … from different platforms to help you have the most accurate and efficient conversion tracking success. In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up! You’ll learn expert tips about: Troubleshooting Analytics goals Everything you wanted to know about AdWords tracking/li> How best to use the Google Tag Manager …

    PPC Heroin Paid Search- 10 readers -
  • Facebook Ads: Are You Allocating As Much As Google AdWords?

    … manually, scale with personalization is possible with Acquisio Social. Strategy #2: Craft Creatives That Convert Literally let users see themselves in your photos. 90% of accounts don’t leverage CTA (call-to-action). Don’t be one of them! CTR (click-through-rate) is critical for your relevancy score (Facebook’s equivalent to Google’s quality score…

    Ian Lopuch/ PPC Ianin Social Paid Search Google- 18 readers -
  • The [FUN]damental Guide to PPC for Education Marketers

    … May 11, 2017 Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target personalized messages to specific campuses if you have multiple locations, and strategically remarket to those students that may have landed…

    PPC Heroin Paid Search- 13 readers -
  • 10 Advertising Options that Aren’t Google AdWords

    … May 10, 2017 Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives…

    PPC Heroin Paid Search Google- 10 readers -
  • Guide to Facebook Advertising for Big Brands

    … April 27, 2017 Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left behind. No one likes to show up on a platform 6 months late with outdated strategies and a skyrocketing CPC, am I right? While…

    PPC Heroin Social Paid Search Facebook- 11 readers -
  • How Marketing Executives Are Being Fed Bad Data

    … and interprets what’s happening with their marketing campaigns leads to unclean data, making its way to the c-suite. The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that has been misrepresented or misinterpreted and not on faulty collected data. This whitepaper will discuss topics such as: How your data is showing…

    PPC Heroin How To's- 12 readers -
  • 5 Facebook Tools You Can’t Live Without

    …. This is by no means a complete list, but rather a roundup of Hanapin’s favorite Facebook tools. Get the whitepaper now and enjoy these fantastic tools that will radically improve your paid social strategy on Facebook. …

    PPC Heroin Social- 12 readers -
  • Understanding Why Your Data Has Discrepancies – Q1 Report

    … April 13, 2017 Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason: more times than not, CRM and Platform data don’t align. And even across different platforms, your numbers may seem suspiciously…

    PPC Hero- 12 readers -
  • The PPC Trends Your CMO Needs to Know

    … of Marketing to know what are the most important trends to be preparing for. But we’re here to make your lives easy. What follows is our guidance on 3 trends your CMO absolutely needs to know. This whitepaper will discuss vital PPC Trends such as: Testing on new platforms Consumers holding brands accountable for where their ads are showing How Voice Search will impact the future …

    PPC Heroin Paid Search Display- 12 readers -
  • The Definitive Programmatic Guide for PPC Managers

    … technology allows advertisers to take everything that they know about their customers and potential customers and deliver a unique experience at each stage in the consumer journey. Do you believe that programmatic could be a super important part of your strategy yet? Account Manager Bryan Gaynor has poured all of his expertise into this whitepaper…

    PPC Heroin Paid Search- 14 readers -
  • Marketing Automation 2.0: 3 Tactics to Go to the Next Level [Free eBook]

    … In Erik Qualman’s second eBook for GetResponse, he moves beyond baseline tips to get a business started using marketing automation to tips to help businesses stay competitive in the ever-changing marketing landscape. This eBook focuses on three main tactics: Keeping the customer top of mind. Creating a plan. Tracking your customers…

    GetResponse Blog- 36 readers -