Whitespark

    • Charting Google’s Shifting Priorities in the New Local Search Survey

      For nearly ten years, the Local Search Ranking Factors report, created by David Mihm, has been recognized as the authoritative source of tactics that cause local businesses to rank highly in Google local results. Rather than attempting a statistical study or some other empirical method, Mihm decided to survey local SEO experts in order to garner feedback about which tactics w ...

      Damian Rollison/ Street Fightin SEO- 24 readers -
  • How Should SMBs Track ROI From Local Search?

    … to what’s driving traffic and what’s not.” (Darren Shaw, Whitespark) 2. Look at conversions with close intent. “Appearing across paid and organic search listings, as well as maps, gives you more chances to convert. This combination approach enables you to appear in front of searchers at various points in their purchasing decision, solidifying your product…

    Stephanie Miles/ Street Fightin Paid Search How To's- 12 readers -
  • How SMBs Can Boost Their Online Reviews Without Breaking the Bank

    … for SMBs and the marketers who work with them is to know what’s out there. That means taking a deep dive into what is being said about the company on social review sites. “Conduct a thorough analysis of negative listings and review sites that rank for branded search terms like your company name,” says Kent Lewis, president and founder of marketing…

    Street Fightin How To's- 31 readers -
  • Quick Initial Review of WhiteSpark’s Local Rank Tracking Tool

    … This is a quick review of Darren Shaw’s new Local Rank Tracking Tool. I’ll do a followup video in a couple weeks once I collect some data. In this video you can watch me set up a campaign for the very first time. I love that this tool is simple to use (perfect for small business owners). I am looking forward to more “white label” features…

    Small Business Online Coachin SEO- 11 readers -