Whitespark

  • How Should SMBs Track ROI From Local Search?

    … as their brand of choice. Anything related to local search has to do with the traffic you see on your own site and looking at sources to identify search and drill-in from there. More importantly, it’s about conversions. SMBs should be looking at this with closest intent, mobile search, GMB, and searches inside Google.” (Cynthia Sener, Rio SEO) 3…

    Stephanie Miles/ Street Fightin Paid Search How To's- 13 readers -
  • How SMBs Can Boost Their Online Reviews Without Breaking the Bank

    … on the business door and include them in marketing materials. Since customers need to have an account with those sites in order to leave a review, it might be worthwhile to have a flyer that urges them to give the company a nice review, and put this in customers’ bags or hand it to them after a positive transaction. WhiteSpark offers a useful…

    Street Fightin How To's- 39 readers -
  • Quick Initial Review of WhiteSpark’s Local Rank Tracking Tool

    … This is a quick review of Darren Shaw’s new Local Rank Tracking Tool. I’ll do a followup video in a couple weeks once I collect some data. In this video you can watch me set up a campaign for the very first time. I love that this tool is simple to use (perfect for small business owners). I am looking forward to more “white label” features…

    Small Business Online Coachin SEO- 17 readers -