Whitespark

    • How Should SMBs Track ROI From Local Search?

      Local search has become the single most popular form of online marketing for small and mid-size businesses in the U.S. But ask many of those business owners how their local search efforts are going, and they’ll have no real idea. Although 75% of SMBs polled in a recent survey by the digital agency RevLocal said they are invested in local search — which includes SEO and PPC — ...

      Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • How SMBs Can Boost Their Online Reviews Without Breaking the Bank

    …, compensating for a big-name company’s high-dollar brand marketing efforts. But getting that strong rating on Yelp — or TripAdvisor, Google Plus, or Foursquare — requires a concerted effort on the part of the local business and its marketing partners. Here are some steps that can help earn a few more five-star votes. Audit and Monitor The first step…

    Street Fightin How To's- 24 readers -
  • Quick Initial Review of WhiteSpark’s Local Rank Tracking Tool

    … This is a quick review of Darren Shaw’s new Local Rank Tracking Tool. I’ll do a followup video in a couple weeks once I collect some data. In this video you can watch me set up a campaign for the very first time. I love that this tool is simple to use (perfect for small business owners). I am looking forward to more “white label” features…

    Small Business Online Coachin SEO- 7 readers -