Whitespark

  • The New Local Ecosystem: An Interview with Darren Shaw

    … for solutions. We’ve actually just expanded our listing service to include every country in the world. Damian Rollison writes the Streets Ahead column for Street Fight. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fight- 14 readers -
  • How Should SMBs Track ROI From Local Search?

    … to what’s driving traffic and what’s not.” (Darren Shaw, Whitespark) 2. Look at conversions with close intent. “Appearing across paid and organic search listings, as well as maps, gives you more chances to convert. This combination approach enables you to appear in front of searchers at various points in their purchasing decision, solidifying your product…

    Stephanie Miles/ Street Fightin Paid Search How To's- 13 readers -