Whitespark

  • How Should SMBs Track ROI From Local Search?

    … Local search has become the single most popular form of online marketing for small and mid-size businesses in the U.S. But ask many of those business owners how their local search efforts are going, and they’ll have no real idea. Although 75% of SMBs polled in a recent survey by the digital agency RevLocal said they are invested in local search…

    Stephanie Miles/ Street Fightin Paid Search How To's- 12 readers -
  • How SMBs Can Boost Their Online Reviews Without Breaking the Bank

    … on the business door and include them in marketing materials. Since customers need to have an account with those sites in order to leave a review, it might be worthwhile to have a flyer that urges them to give the company a nice review, and put this in customers’ bags or hand it to them after a positive transaction. WhiteSpark offers a useful…

    Street Fightin How To's- 28 readers -
  • Quick Initial Review of WhiteSpark’s Local Rank Tracking Tool

    … This is a quick review of Darren Shaw’s new Local Rank Tracking Tool. I’ll do a followup video in a couple weeks once I collect some data. In this video you can watch me set up a campaign for the very first time. I love that this tool is simple to use (perfect for small business owners). I am looking forward to more “white label” features…

    Small Business Online Coachin SEO- 8 readers -
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