Why Use Buyer Personas

  • What are, Why Use, and How to Create Buyer Personas

    … personas. Why Use Buyer Personas? As the infographic below describes, using buyer personas made sites 2 to 5 times more effective by targeting users. Speaking directly to specific audiences in your written content or video works extremely well. You may even wish to add a navigation menu on your site specific to industry or job position personas…

    Douglas Karr/ Marketing Technology Blogin SEO How To's- 25 readers -