• Raise Report: Privy, Reflektion, InVision Lock Down New Funding

      Raise Report: Privy, Reflektion, InVision Lock Down New Funding November 3, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, Oct 23: ActionIQ Picks Up $30 Million to Break Down Data for Marketers Andreessen Horowitz led the Series B ro ...

      Street Fight- 14 readers -
  • Don’t fight the format: Readers becoming viewers is an opportunity

    … by Zohar Dayan, Co-Founder and CEO, Wibbitz A “pivot” is often defined as a complete change to one’s business strategy. Even the most successful companies go through them; Instagram, for example, started as a check-in app, Burbn. Among employees, pivots often create alarm. Sparking questions like, will my role still exist? Or will my skills…

    Digiday- 15 readers -
  • The 80/20 rule: How to make the biggest impact with video

    … It’s a tumultuous time to work in publishing. Running a successful brand not only requires the ability to quickly adapt to new technologies and platforms, but to quickly identify which has the most impact and prioritize it accordingly. Knowing what “works” is the first step, but knowing how to get the most value out of what works, and making…

    Digidayin How To's- 22 readers -
  • How Fox Sports uses automation to turn their editorial team into video pros

    … Mike Foss joined Fox Sports in 2015 with clear marching orders. The network had a thriving broadcast audience, but its digital presence wasn’t living up to the network’s high bar. Foss, fresh from a stint launching USA Today’s viral sports vertical, “For The Win,” was tasked with developing Fox’s viral chops. With command of a team of 40 writers…

    Digidayin How To's- 22 readers -
  • ‘Video is our lifeblood:’ How publishers meet the video challenge in 5 charts

    … alone employs 3 to 6 people, while Elite Daily reported a team of 25 producers in October. “It definitely takes a lot more people to make a video than to write articles,” said David Grant, president of Popsugar Studios. “That’s just the nature of the beast.” With that amount of overhead, it’s understandable that respondents to Wibbitz video strategy…

    Digidayin Social How To's- 29 readers -
  • What Do Consumers Think About New Digital Technologies? (Report)

    … Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video? A report from text…

    AllTwitterin Social- 14 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … By David Cohen on May. 18, 2016 - 9:30 AM Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz. Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Reuters among its clients—also…

    David Cohen/ AllTwitterin Social- 27 readers -
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