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The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Early entrants to video—Buzzfeed, Vox, MTV—have huge teams churning out streams of video content for every social platform.
… Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video? A report from text…
… By David Cohen on May. 18, 2016 - 9:30 AM Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz. Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Reuters among its clients—also…
… (27 percent vs. 19 percent) and LinkedIn (21 percent to 14 percent). 34 percent of Twitter users surveyed said they read more than 20 articles per week. The majority of Facebook users in the study preferred to read political news most of all. Snapchat users were most likely to follow arts and culture news. Instagram users were most susceptible…