Wibbitz

  • The 80/20 rule: How to make the biggest impact with video

    … It’s a tumultuous time to work in publishing. Running a successful brand not only requires the ability to quickly adapt to new technologies and platforms, but to quickly identify which has the most impact and prioritize it accordingly. Knowing what “works” is the first step, but knowing how to get the most value out of what works, and making…

    Digidayin How To's- 22 readers -
  • How Fox Sports uses automation to turn their editorial team into video pros

    … editorial staff is using the Wibbitz platform which allows them to convert their copy into shareable text-based video content to supplement their articles with rich media. Rather than tapping the video team, Foss has turned all 40 of his writers into video producers who churn out 10 to 20 videos per day, adding an engaging visual summary…

    Digidayin How To's- 21 readers -
  • ‘Video is our lifeblood:’ How publishers meet the video challenge in 5 charts

    … alone employs 3 to 6 people, while Elite Daily reported a team of 25 producers in October. “It definitely takes a lot more people to make a video than to write articles,” said David Grant, president of Popsugar Studios. “That’s just the nature of the beast.” With that amount of overhead, it’s understandable that respondents to Wibbitz video strategy…

    Digidayin Social How To's- 23 readers -
  • What Do Consumers Think About New Digital Technologies? (Report)

    …-to-video creation platform Wibbitz surveyed more than 1,000 U.S. internet users to find out. Image credit: Michael Gray Wibbitz found that news-seeking internet and mobile audiences have the most positive outlook when it comes to live video, with 35 percent of survey respondents expressing a positive view; however, 25 percent had a negative view…

    AllTwitterin Social- 13 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … By David Cohen on May. 18, 2016 - 9:30 AM Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz. Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Reuters among its clients—also…

    David Cohen/ AllTwitterin Social- 25 readers -