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As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration.
… by the metadata. How to start applying these today Chances are, you weren’t hired to keep all of your marketing content organized but it’s something that needs to be done. Use a tool that does it for you, without taking your or IT’s time to setup and maintain it. One tool that makes image management and sharing quick and easy is Smartimage. We…