Widen

  • Coordinating Global Marketing for One Brand in 23 Countries

    … As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication…

    Marketing Technology Blog- 20 readers -
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