Wiley

  • What Does “Context Marketing” Really Mean?

    … what you have to deliver. It’s pretty simple, really, but the technology that can make it happen is more complex. We’ve written about context marketing in a new book just published, called “Context Marketing For Dummies.” We worked with Wiley Press (who publishes the famous “For Dummies” books you find in the bookstore) to create…

    Marketing Technology Blog- 12 readers -
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