Will It Blend?

  • What Do Ben Franklin and G.I. Joe Have in Common?

    …. 1996: Webinars and Webcasts In 1996, PlaceWare (which began as a spin-off from Xerox’s Palo Alto Research Center) and WebEx began offering web conferencing services. Marketers began using this new channel to offer “e-learning” through webinars and webcasts. 2000: Unleashing the Ideavirus In his e-book Unleashing the Ideavirus, Seth Godin claimed…

    Chris Irby/ Dex Mediain Content- 10 readers -
  • 3 Brands in Boring Industries That Tell Amazing Stories

    … to be creative. While it’s hard to pinpoint an exact formula for creating cool content, we can look at a few brands who managed to find that sweet spot of fun and engaging storytelling, even when they’re selling something as mundane as a blender or checking account. Duracell In advance of last January’s much-hyped NFC Championship game between the Seattle…

    Julia Lynn Rubin/ The Content Strategistin Content- 9 readers -