Will It Blend?

  • What Do Ben Franklin and G.I. Joe Have in Common?

    … Hero! Hoping to cash in on the popularity of the Star Wars toyline, Hasbro relaunched it’s G.I. Joe line as a series of 3.75″ action figures. The rebranded “Joes” were now an elite paramilitary team waging a war against the sinister COBRA Command. As a part of their promotion, Hasbro teamed up with Marvel Comics to produce the G.I. Joe comic book…

    Chris Irby/ Dex Mediain Content- 13 readers -
  • 3 Brands in Boring Industries That Tell Amazing Stories

    … Seahawks and the San Francisco 49ers, Duracell got in on the action with an inspiring video about the Seahawks’ Derrick Coleman, the first legally deaf player in the NFL. The 60-second video, part of Duracell’s “Trust Your Power” campaign, was a hit. It garnered more than 7.3 million views on YouTube through its use of emotionally resonant…

    Julia Lynn Rubin/ The Content Strategistin Content- 13 readers -
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