Will It Blend?

  • What Do Ben Franklin and G.I. Joe Have in Common?

    … between the company and its customers. In fact, the Channel 9 Doctrine stated emphatically, “Channel 9 is not a marketing tool, not a PR tool, not a lead generation tool.” 2006: Will It Blend? How do you make blenders cool? Blendtec managed to do just that in 2006 with its Will It Blend? marketing campaign. In a series of short videos, which were…

    Chris Irby/ Dex Mediain Content- 8 readers -
  • 3 Brands in Boring Industries That Tell Amazing Stories

    … to be creative. While it’s hard to pinpoint an exact formula for creating cool content, we can look at a few brands who managed to find that sweet spot of fun and engaging storytelling, even when they’re selling something as mundane as a blender or checking account. Duracell In advance of last January’s much-hyped NFC Championship game between the Seattle…

    Julia Lynn Rubin/ The Content Strategistin Content- 8 readers -