Will It Blend?

  • What Do Ben Franklin and G.I. Joe Have in Common?

    … product. In 1904, the company sent out salesmen en masse to give away free Jell-O recipe books door to door. Within two years, Jell-O sales shot up to over $1 million, and Jell-O became known as “America’s Most Famous Dessert.” 1924: Sears-Roebuck WLS Radio In the 1920s, Sears-Roebuck was looking for a way to target and address the lucrative farming…

    Chris Irby/ Dex Mediain Content- 10 readers -
  • 3 Brands in Boring Industries That Tell Amazing Stories

    … to be creative. While it’s hard to pinpoint an exact formula for creating cool content, we can look at a few brands who managed to find that sweet spot of fun and engaging storytelling, even when they’re selling something as mundane as a blender or checking account. Duracell In advance of last January’s much-hyped NFC Championship game between the Seattle…

    Julia Lynn Rubin/ The Content Strategistin Content- 9 readers -