Will It Blend?

  • What Do Ben Franklin and G.I. Joe Have in Common?

    … of content marketing. 1732: Poor Richard’s Almanack Benjamin Franklin, best known for flying kites in rainstorms and being on the hundred dollar bill, was looking for a way to promote his printing business in Philadelphia. Being in possession of his own printing press, the obvious solution would have been to crank out some posters, fliers…

    Chris Irby/ Dex Mediain Content- 16 readers -
  • 3 Brands in Boring Industries That Tell Amazing Stories

    … to be creative. While it’s hard to pinpoint an exact formula for creating cool content, we can look at a few brands who managed to find that sweet spot of fun and engaging storytelling, even when they’re selling something as mundane as a blender or checking account. Duracell In advance of last January’s much-hyped NFC Championship game between the Seattle…

    Julia Lynn Rubin/ The Content Strategistin Content- 17 readers -
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