Will It Blend?

  • What Do Ben Franklin and G.I. Joe Have in Common?

    … Hero! Hoping to cash in on the popularity of the Star Wars toyline, Hasbro relaunched it’s G.I. Joe line as a series of 3.75″ action figures. The rebranded “Joes” were now an elite paramilitary team waging a war against the sinister COBRA Command. As a part of their promotion, Hasbro teamed up with Marvel Comics to produce the G.I. Joe comic book…

    Chris Irby/ Dex Mediain Content- 11 readers -
  • 3 Brands in Boring Industries That Tell Amazing Stories

    … storytelling that appealed not only to sports fans but also to anyone who’s ever faced a major life obstacle. Who knew that a brand selling batteries could create something so powerful and so popular? Blendtec Selling a blender may not sound like the most exciting task in the world, but by genuinely freaking out their audience, Blendtec harnessed…

    Julia Lynn Rubin/ The Content Strategistin Content- 11 readers -
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