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… between the company and its customers. In fact, the Channel 9 Doctrine stated emphatically, “Channel 9 is not a marketing tool, not a PR tool, not a lead generation tool.” 2006: Will It Blend? How do you make blenders cool? Blendtec managed to do just that in 2006 with its Will It Blend? marketing campaign. In a series of short videos, which were…
But what am I supposed to make content about? This is a refrain you hear often from brands in “boring” industries. After all, if you’re Nike, the world of sports is your oyster; if you’re GoPro, your fans make amazing content for you (sometimes with the help of a grizzly bear). But what if your business is selling batteries? You have to be creative.