Win-Back Campaigns

  • Email Win-Back Programs: Do They Work?

    … engagement, having a high number of inactive accounts can cause a business's emails to be delivered to spam, which further depresses response and conversion rates. Win-back campaigns are used to combat inactive addresses, and they allow marketers to remove subscribers that are truly inactive. But, do they actually accomplish this? The Good, The Bad…

    Tom Sather/ Marketing Landin EMail- 11 readers -
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