Win-Back Campaigns

  • Email Win-Back Programs: Do They Work?

    … read rates of 13%. Offer: The key to getting a win-back campaign opened has more to do with the offer. We looked at offers that promised a dollar-off versus a percentage-off a next purchase. A dollar-off discount consistently performed 2x better than a percentage discount. Takeaway: Promotions in dollar terms performed the best. Test emotionally…

    Tom Sather/ Marketing Landin EMail- 10 readers -
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