Winter Holiday Season

The Christmas season, also called the holiday season (especially in the U.S. and Canada), the festive season, or simply the holidays, is an annually-recurring period recognized in many Western and Western-influenced countries that is generally considered to run from late November to early January, defined as incorporating at least Christmas and usually New Year, and sometimes various other holidays and festivals. It incorporates a period of shopping which comprises a peak season for the retail sector (the "Christmas (or holiday) shopping season"), and a period of sales at the end of the season (the "January sales").
Posts about Winter Holiday Season
  • Localytics: User Retention Falls in Q4 2014

    …. However, overall user retention (measured as the percentage of users returning to an app within three months of their first session) declined during the quarter, ending the year at 12 percent. Localytics attributes this decline to the number of users who abandon apps (don’t re-download them) when they’ve switched to a new device or have upgraded…

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