Wire Stone

  • The Unexpected Ways Chat Bots Could Change Marketing

    … and brand. These are just four directional ways that chat bots could achieve results beyond the superficial. The most important question a marketer can ask about chat bots–or any new technology–is that of Wire Stone digital strategist Rachel Hitzig, who habitually asks, “What will this replace?” If this is truly the beginning of the rise of chat…

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  • The 3 Things That Make a Visual Marketing Campaign Actually Work

    … For just about any marketing campaign (with exceptions if you’re working in radio, or doing some interesting experiential campaign involving touch, taste or smell), sight is the sense you’re appealing to. But not all visual marketing is created equal, and it’s valuable for brands and marketers to understand what exactly works best to catch…

    AllTwitterin Social- 8 readers -
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