Wire Stone

  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    …). These communities also offer chances to research and better comprehend certain customer bases. Sharing isn’t being “shared” with the public as much: Users are tending to use Snapchat or messaging applications to share content, meaning that now, almost 70 percent of online shares are going on within so-called dark social (one-on-one social sharing…

    AllFacebookin Social Facebook Twitter YouTube- 54 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    …, much of the conversation around chat bots has been focused on replacing rote customer service for existing clients and “driving loyalty,” as spurious as that phrase has been shown to be by the good folks at the Ehrenberg-Bass Institute. So we’re going to look at something different: four ways that chat bots could increase marketing effectiveness…

    AllFacebookin Social Facebook- 30 readers -
  • The 3 Things That Make a Visual Marketing Campaign Actually Work

    …. And remember: visual content is the most effective medium for commanding the attention of brand audiences today, but it’s all in how you use this medium that determines whether you’re able to convey the values and summon the emotional resonance that helps to achieve your brand’s goals. Lily Croll is the strategy director at Wire Stone, an independent…

    AllTwitterin Social- 18 readers -
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