Wire Stone

  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    …. By examining these trends and formulating a thoughtful game plan ahead of time, brands can deliver content and experiences that are exciting and fresh to customers, enhancing the brand’s standing as our social media behaviors continue to be renewed and reinvented. Nicole Teeters is a strategist at Wire Stone, an independent digital marketing agency for global Fortune 1000 brands. Image courtesy of Shutterstock. …

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  • The Unexpected Ways Chat Bots Could Change Marketing

    … and brand. These are just four directional ways that chat bots could achieve results beyond the superficial. The most important question a marketer can ask about chat bots–or any new technology–is that of Wire Stone digital strategist Rachel Hitzig, who habitually asks, “What will this replace?” If this is truly the beginning of the rise of chat…

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  • The 3 Things That Make a Visual Marketing Campaign Actually Work

    …. And remember: visual content is the most effective medium for commanding the attention of brand audiences today, but it’s all in how you use this medium that determines whether you’re able to convey the values and summon the emotional resonance that helps to achieve your brand’s goals. Lily Croll is the strategy director at Wire Stone, an independent…

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