Wire Stone

  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    …). These communities also offer chances to research and better comprehend certain customer bases. Sharing isn’t being “shared” with the public as much: Users are tending to use Snapchat or messaging applications to share content, meaning that now, almost 70 percent of online shares are going on within so-called dark social (one-on-one social sharing…

    AllFacebookin Social Facebook Twitter YouTube- 53 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    …, much of the conversation around chat bots has been focused on replacing rote customer service for existing clients and “driving loyalty,” as spurious as that phrase has been shown to be by the good folks at the Ehrenberg-Bass Institute. So we’re going to look at something different: four ways that chat bots could increase marketing effectiveness…

    AllFacebookin Social Facebook- 30 readers -
  • The 3 Things That Make a Visual Marketing Campaign Actually Work

    … For just about any marketing campaign (with exceptions if you’re working in radio, or doing some interesting experiential campaign involving touch, taste or smell), sight is the sense you’re appealing to. But not all visual marketing is created equal, and it’s valuable for brands and marketers to understand what exactly works best to catch…

    AllTwitterin Social- 17 readers -
  • Rainbow Connection: Should Your Brand Jump for Social Change?

    … established your position, monitor the environment for signals of real change. Most events don’t tend to be as loud and clear as, say, a Supreme Court ruling, and it’s important to gain clarity into what’s happening to be sure of avoiding surprises. You want to ensure that you know the full story behind any issue before putting your own brand…

    AllFacebookin Social- 14 readers -
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