Wire Stone

  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    … to be active on mediums like Snapchat, Instagram Stories, Facebook Live–places where social storytelling is informal and direct. In this environment, brands need to let loose and allow for marketing that is less polished but that will come across as much more genuine. In many cases, this will require brands to rethink existing guidelines. Artificial…

    AllFacebookin Social Facebook Twitter YouTube- 47 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    … and brand. These are just four directional ways that chat bots could achieve results beyond the superficial. The most important question a marketer can ask about chat bots–or any new technology–is that of Wire Stone digital strategist Rachel Hitzig, who habitually asks, “What will this replace?” If this is truly the beginning of the rise of chat…

    AllFacebookin Social Facebook- 29 readers -
  • The 3 Things That Make a Visual Marketing Campaign Actually Work

    … For just about any marketing campaign (with exceptions if you’re working in radio, or doing some interesting experiential campaign involving touch, taste or smell), sight is the sense you’re appealing to. But not all visual marketing is created equal, and it’s valuable for brands and marketers to understand what exactly works best to catch…

    AllTwitterin Social- 17 readers -
  • Rainbow Connection: Should Your Brand Jump for Social Change?

    … consumers of your brand–are lining up behind big causes. Large-scale changes that used to take decades now can happen in just a few years (and, if Taylor Swift gets involved, change can happen in a few hours). While big brands certainly have both the means and the need to stay on top of these evocative current events and be responsive to the market…

    AllFacebookin Social- 14 readers -
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