Wire Stone

  • The Unexpected Ways Chat Bots Could Change Marketing

    … Poncho the Weather Cat is changing that. Poncho, a fictional cat, can be reached on Facebook Messenger and will answer all your questions about what time it’s supposed to rain on Sunday in an amusing chat conversation. For a certain audience, Poncho has made weather-checking a fun experience. The Weather Channel and others may have missed…

    AllFacebookin Social Facebook- 26 readers -
  • The 3 Things That Make a Visual Marketing Campaign Actually Work

    … For just about any marketing campaign (with exceptions if you’re working in radio, or doing some interesting experiential campaign involving touch, taste or smell), sight is the sense you’re appealing to. But not all visual marketing is created equal, and it’s valuable for brands and marketers to understand what exactly works best to catch…

    AllTwitterin Social- 13 readers -
  • Rainbow Connection: Should Your Brand Jump for Social Change?

    … brand and your customers. If you have built a reputation for being a trailblazer, then jump in. (And if you’re Skittles or The Oatmeal and your logo has been a rainbow for years, go ahead and play the trailblazer card.) For most brands, coming in once a consensus begins to emerge usually works best. Remember: Consumer sentiment can change quickly…

    AllFacebookin Social- 12 readers -
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