• As Social Platforms Replicate Features, Where Should Brands Put Content?

    … audiences are and to utilize those channels that focus on specific demographics. It’s doubtful that social platforms will ever hold their own unique features without some sort of overlap. But for businesses, the recent and fast changes happening in product capabilities across social networks should be a warning sign that strategies need to be adaptable, and that experimenting in social will continue even as the platforms mature. Chris Savage is the CEO of video marketing platform Wistia. Image courtesy of Shutterstock. …

    Inside Facebookin Social Content Facebook Twitter- 13 readers -
  • How Social Channels Teach Businesses the New Rules of Video

    …- and-coming social media star to major publishers like ESPN, Cosmopolitan and BuzzFeed to brands like J. Crew and Coca-Cola. As Mary Meeker’s 2016 Internet Trends Report showed, video usage continues to rise, with Generation Z communicating primarily via images (live, moving, and still) versus text The change to consumer expectations driven by social…

    AllTwitterin Facebook How To's- 26 readers -
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