Women

  • Twitter Updates Progress on Diversity, Inclusion

    … stable. The social network exceeded its goals for women in 2016 in two of three categories, reaching 37 percent of its overall work force, 30 percent of leadership and 15 percent of technical workers, up from 34 percent, 22 percent and 13 percent, respectively. For 2017, Twitter is eyeing upward moves for women to 38 percent of its total work…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 38 readers -
  • How the Social Media Dumpster Fire Hijacked the Election

    … There are a lot of theories floating around about how we wound up with (shudder) President Donald Trump. The Bernie Sanders camp is crowing, “We told you so, Bernie would have won!” The media likes to go on about how little Hillary Clinton was trusted; an impression created entirely by the media. An article in Ad Age by Simon Dumenco…

    AllTwitterin Social Google Facebook How To's- 43 readers -
  • How to Use the Redesigned iOS Emojis to Engage With Women

    … relegated to text messages and other informal modes of communication, brands would be mistaken to ignore their potential for capturing consumers’ attention–particularly in the social media sphere. A strategic tool for connecting with women Brands looking to connect with women would be wise to consider including emojis. When it comes to reaching…

    Inside Facebookin Social Facebook Twitter How To's- 38 readers -
  • 53% of Women Made Purchases Due to Influencer Posts (Survey)

    … Despite what could be considered a pervasively toxic environment, women are one of the most active groups on social media. Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations. Bloglovin, a media platform that connects consumers with their favorite influencers…

    Inside Facebookin Social Facebook- 24 readers -
  • Pinterest Updates Diversity Efforts for 2016, Goals for 2017

    … Pinterest released an update on the results of its diversity efforts for 2016 and its plans for 2017. The social network said it met most of its goals for 2016, with the exception of its hiring rate for women in engineering, where it aimed for 30 percent and ended up at 22 percent. CEO Ben Silbermann detailed Pinterest’s 2016 results and 2017…

    David Cohen/ Inside Facebookin Social- 22 readers -
  • Ivanka Trump Separates Business, Personal Social Feeds

    …: https://t.co/gb7nqdmLEK pic.twitter.com/GH4XnjzPyl — Ivanka Trump (@IvankaTrump) November 21, 2016 Ivanka Trump explained the moves in her announcement: Our company’s mission is not political—it never was and it never will be—however, Ivanka personally has an increased opportunity to advocate for women and be a positive force for change. As a private…

    David Cohen/ AllTwitterin Social Facebook Twitter- 10 readers -
  • If Women Rule Social, Why Don’t We Make Content for Them?

    … them feel like they are in on the joke, rather than the butt of it, and you (and your clients) will see the results in your bottom line. Shannon Hunter is a social strategist in the Toronto office of social media and digital marketing agency Zócalo Group. Image courtesy of Shutterstock. …

    Inside Facebookin Social- 23 readers -
  • Is Snapchat Growing Faster Than Instagram? (Infographic)

    … until recently. Both platforms are experiencing a demographic shift. In January, Instagram captured 59 percent and 68 percent of American and British women signups, respectively, and as of April, Snapchat had a 3 percent and 5 percent lead, respectively. It seems like Snapchat’s strategies have paid off, and it looks like mainstream adoption has…

    AllTwitterin Social Twitter- 32 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … of people said they preferred to share something because it was useful. Women are more likely to share content to elicit an emotional response, where men are more motivated to share content to persuade their friends. Both men and women like to share content to inform their Facebook friends about issues they feel are important. The percentage…

    AllTwitterin Facebook- 26 readers -
  • Dads Not Feeling the Father’s Day Love on Social (Infographic)

    … Women might dominate social, but there are still plenty of men on social and on the internet overall. 75 percent of parents use social media, according to a Pew Research Center report–even more among millennials–but a survey conducted by Social Media Link indicates that Father’s Day doesn’t get nearly as much attention as Mother’s Day. Social…

    Inside Facebookin Social Facebook- 19 readers -
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