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…, “Women Inmates” was among the top 1,000 most trafficked articles on NYTimes.com in 2014, putting it among the top 1.47 percent of all NYT digital content that year. Digiday gave it an award for Best Branded Video Destination, and MediaPost gave it the OMMA for Best Native Advertising Single Execution. John Oliver called it “about as good as it gets…
Last September, The New York Times hired Sebastian Tomich and gave him a critical task: Help introduce the most controversial advertising product in the 165-year-existence of the Gray Lady. Just six years out of college, Tomich was making the career leap those in the media business dream about. As the newly minted vice president of advertising at the Times, he’d be reunited wi ...