Word Of Mouth

    • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

      Influencer marketing took a huge leap forward in 2016, as brands began to fully realize the power behind social media and those with loyal and engaged followings. As the CEO of an influencer marketing platform for five years, I’ve seen firsthand how brands have successfully and unsuccessfully navigated these previously unchartered waters.

      AllFacebookin Social YouTube- 17 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … that they tell other consumers about making a purchase. In summary, influencing buyers and gaining social referrals can be achieved using the above tactics, but customer service and the target customer base play a major role in the success of any business. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. Image courtesy of Shutterstock. …

    Inside Facebookin Social- 8 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 9 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    … that ignore the importance of the relationship with happy, passionate customers are missing a lucrative and reliable opportunity. On social media, 58 percent of consumers ask family, friends and colleagues for their opinions about brands. Facebook’s recent announcement that it will favor personal posts over those from brand pages in its News Feed…

    Inside Facebookin Social Facebook- 11 readers -
  • Embracing the Power of Superfans and Social Media

    … offering loyalty points to fans that posted product reviews, it learned more about its most devoted customers’ reactions to its beauty products while creating deeper engagement with them. Use social media as a tool to activate and reward superfans: More than 90 percent of consumers globally trust word of mouth above all other forms of marketing…

    Inside Facebookin Social Twitter- 13 readers -
  • 3 Holiday Movie Quotes That Describe This Season’s Biggest Shopping Trends

    … their gift purchases this season. Among millennials, this figure was slightly higher (68 percent). Moreover, word-of-mouth recommendations were cited above newspaper or magazine features on brands and products (24 percent and 25 percent, respectively) and celebrity endorsements (15 percent). When it comes to conjuring up gift ideas for friends…

    Inside Facebook- 17 readers -
  • Nordstrom & Macy’s Among Top 10 Retailers on Social Media

    … Social media has become an important part of marketing strategies across industries, with retailers hoping to reap the biggest benefits during the holiday shopping season. While many marketers are tapping social media influencers to raise awareness for their brands, it’s really the unprecedented power of word-of-mouth brands are really looking…

    Inside Facebookin Social- 11 readers -
  • Social Content Creation: Today’s Word of Mouth

    … of the largest supermarket chains in Germany. Harnessing Social Word of Mouth Through EDEKA’s strategy, Business Wire concluded that visual strategy is highly effective at triggering the social activity that correlates with word-of-mouth benefits. Visual social media content was more effective at making an impression, and that type of content…

    Jonathan Crowl/ Relevancein Social Content- 15 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    … We’ve been writing and speaking a lot about attribution and the purchase decision as it relates to content production. Brand recognition plays a significant role; perhaps more than you think! As you continue to build awareness of your brand on the web, keep in mind that – while the content may not immediately lead to a conversion – it can lead…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Giving Power to Customers Through Online Reviews

    Does your business receive online reviews? The prospect of online reviews from customers can be daunting to many businesses because of the lack of control you have over the content. However, online reviews can be extremely valuable to a brand in terms of gaining credibility and building an online community.

    Lush Digital- 18 readers -
  • 5 Word-of-Mouth Tips from Small Business Owners

    … of Stellar Marketing and Business Solutions in Wellington, Florida. Tip #4: Make it easy to spread the word in the “real world” too If a customer loves you, make sure to supply them with extra business cards or other materials about your business so they can tell others. Teri Evans from Yards N Yarn in Ocala, Florida, gives her biggest fans flyers…

    Constant Contactin Social EMail- 14 readers -
  • Social Recommendations: The Better Half of Local Online Marketplaces

    … for mundane categories like florists or handymen can have serious repercussions. Which is why I disagree with the conclusions in a recent article claiming that online marketplaces will continue to beat out word-of-mouth platforms. In essence, Adam Burrows of HomeAdvisor argues that despite social recommendations being the gold standard in local search…

    Street Fight- 6 readers -
Get the top posts daily into your mailbox!
More from around the web