Word Of Mouth

  • How You Can Use Genuine Product Reviews to Market Your Business

    … your best customers to provide feedback. Try actively incentivizing them with coupon codes, discounts and other simple rewards. Encourage social media reviews: Social media reviews are among the most powerful reviews you can receive. This includes both formal reviews, such as a rating on your Facebook business page, as well as casual and organic…

    AllFacebookin Social Facebook How To's- 21 readers -
  • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    …. They had genuine excitement for the product and wanted to convince their followers to try it. Measure the success of your efforts Twitter’s application-programming interface lets us measure the success of incentivized tweets beyond looking at the follower counts of accounts that authored them. We were also able to track if and when tweets were…

    AllFacebookin Twitter- 14 readers -
  • How and Why Referral Marketing Works (Infographic)

    … Even before the advent of social media, word of mouth was well documented as the most effective form of marketing. This remains true in the digital world, and many social media users place their trust in recommendations from friends and family. It’s also a big reason why influencer marketing has become a mainstream practice for marketers across…

    Inside Facebookin How To's- 15 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … the daily shares of more than 2 million people across Instagram, YouTube, blogs, Pinterest and Vine is that there are authentic people that you can discover and forge relationships with to be brand ambassadors and manage within your own influencer network. By owning these relationships and bringing these influencers into your own influencer network…

    AllFacebookin Social YouTube- 22 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    …, retailers can install countdown timers on their websites or create graphics offering discounts or limited-time deals. Also, offering discounts to specific social media platforms followers sparks exclusivity and increases engagement, sales, and referrals on that platform. Bear in mind that seasonal or limited products influence consumers, increase…

    Inside Facebookin Social- 13 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … to a highly targeted, lookalike audience of friends and followers. The average consumer connects with hundreds of friends on places like Facebook and Twitter and several-hundred more contacts in their mobile phone’s address book. And when a consumer shares something of interest, their friends engage at astonishing rates–rates far higher than when a brand…

    AllFacebookin Social- 15 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 20 readers -
  • 3 Holiday Movie Quotes That Describe This Season’s Biggest Shopping Trends

    … their gift purchases this season. Among millennials, this figure was slightly higher (68 percent). Moreover, word-of-mouth recommendations were cited above newspaper or magazine features on brands and products (24 percent and 25 percent, respectively) and celebrity endorsements (15 percent). When it comes to conjuring up gift ideas for friends…

    Inside Facebook- 20 readers -
  • Nordstrom & Macy’s Among Top 10 Retailers on Social Media

    … to leverage. According to a statement from Engagement Labs CEO Bryan Segal: A retailer’s entire year is often determined in the months leading up to the holiday season. To wit, Engagement Labs combined its eValue methodology with TalkTrack, from market research firm Keller Fay, to rank the top retailers in terms of both social media and word…

    Inside Facebookin Social- 14 readers -
  • Social Content Creation: Today’s Word of Mouth

    … Brands of the past understood that word of mouth was the best form of advertising. That’s still the case in today’s digital climate, although word of mouth looks a lot different on social media than what consumers might be accustomed to seeing. For one thing, speed is a critical component of effective word-of-mouth marketing—and that’s something…

    Jonathan Crowl/ Relevancein Social Content- 17 readers -