Word Of Mouth Marketing

  • Using influencer campaigns for real-time amplification

    … opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Caitlin Jeansonne is Social Media Director at MMI Agency in Houston, Texas. Caitlin specializes in strategic planning and implementation of robust organic and paid social media programs for clients…

    Marketing Landin Social- 28 readers -
  • Revealing the marketing agenda for 2017

    … The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk…

    Marketing Landin Social- 27 readers -
  • Community Marketing 101

    … an expert Integrate publishing articles to online communities into your content marketing strategy. It’s a great way to reach your target audience in their natural environment. Publish educational pieces that are informative and helpful, rather than pieces laced with marketing jargon. How-to articles, tips and tricks and product reviews are all great…

    Marketing Landin Social Display Content- 28 readers -
  • Social CMO to social CMI: the insight-driven evolution in the enterprise

    … Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on the importance of having a data-driven chief marketing officer (CMO) gathering data from social platforms, extracting actionable insights from them and proving to other C-levels how useful social data can…

    Marketing Landin Social- 11 readers -
  • Is Word-of-Mouth Marketing Still Worth Your Time?

    … The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing…

    Jonathan Crowl/ Relevance- 23 readers -
  • What’s Missing From Your Earned Media Strategy

    …, but the sentiment is the same. If your company is doing a good job, then your customers won’t be shy about spreading the good news. Modern marketing outreach may be trending toward a multi-platform model, but before there were ads, endorsements, and sponsored posts, there was word-of-mouth. That’s right – satisfied customers began sharing useful…

    Relevance- 22 readers -
  • Printing your way to SEO success

    … I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over the years, we’ve come across all manner of clients. All shapes and sizes. Local businesses. National businesses. E-commerce businesses. Online and offline (or “bricks and clicks,” as we like to call…

    Marketing Landin SEO- 9 readers -
    Earlier about the same topic:
  • The 5 KPIs that define a successful social CMO

    … pioneered in early social media marketing and went on to change how more than 30 major corporations, charities and governmental departments behave, particularly in response to social and digital. He authored Culture Shock, a 21st-century handbook for business with an average review of 4.5 stars on Amazon and was a TEDx speaker in 2011. (Some images used under license from Shutterstock.com.)…

    Marketing Landin Social- 17 readers -
    Earlier about the same topic:
  • Local SEO beyond the browser

    … It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery stores sell petrol. For many local businesses, there is competition on every side. Specialty stores have been run out of town by supermarkets and big box stores. Many other small local businesses are being…

    Marketing Landin SEO- 21 readers -
  • John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer

    Subscribe to TRAILERS: http://bit.ly/sxaw6h Subscribe to COMING SOON: http://bit.ly/H2vZUn Like us on FACEBOOK: http://goo.gl/dHs73 Follow us on TWITTER: http://bit.ly/1ghOWmt Steve Jobs Official Trailer #1 (2015) - Michael Fassbender, Kate Winslet Movie HD His passion and ingenuity have been the driving force behind the digital age. However his drive to revolutionize technology was sacrificial.

    Marketing Land- 26 readers -
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