Word-Of-Mouth Marketing

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring WOM, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to enage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1) Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), 2) Indirect WOMM management which implies that managers only have a moderate amount of control (e.g.
Posts about Word-Of-Mouth Marketing
  • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    … A common challenge for startups is how to generate awareness and attract new customers. Many don’t have the resources to pursue traditional marketing or public-relations efforts, and must find creative ways to increase their visibility. One channel that’s especially valuable for these companies is word-of-mouth marketing, a medium…

    AllFacebookin Twitter- 16 readers -
  • 5 Actionable Tips For Growth Hacking Your Email List

    … you found yourself making a purchase based off a recommendation from a family member, friend, or coworker? There's no denying that word-of-mouth marketing is powerful, so rather than sit back and hope for conversations about your product or service to organically begin, know that there is much that can be done to facilitate them yourself…

    Carly Stec/ The IMPACT Blogin EMail- 14 readers -
  • 3 Ways to Jump-Start Your 2015 Sales

    … customers Word-of-mouth marketing is still one of the most effective forms of marketing, and your best customers are often your best marketers. Refocus your new year efforts on being more proactive about drumming up repeat business and referrals. Go back to your inner circle of customers who have bought from you before. Consider introducing a generous…

    iAcquire- 21 readers -
  • How to Enhance Your Loyalty Programs Using Social Media

    … customers spend their time on social media, how they prefer to hear from you and which of your content or campaigns is most engaging. What do think? Are you using social media in your loyalty programs? How has adding social media to the program benefited you? Share your thoughts in the comments below. Tweet Tags: customer loyalty, jessica williams, loyalty program, social login, socialize customer loyalty …

    Social Media Examinerin Social Twitter How To's- 17 readers -
  • 7 Growth Hacking Tips From 7 Inspiring SlideShares

    … by prompting interactive titles for users to customize and save to a notebook to inspire their next blog post. Hack #5: Create a referral program Growth Hacking : Disrupt the Business with Mobile! from Antonin Cohen Uber, Dollar Shave Club, and Dropbox are just a few of the big names taking advantage of a referral program to develop their business…

    Carly Stec/ The IMPACT Blog- 16 readers -
  • Native Advertising Disclosure & Transparency: Who’s Responsible?

    … issuing guidelines on disclosure dating back as far as the 1960s (advertorial) and as recently as search engine advertising (in this millennium). WOMMA is calling for clear and conspicuous native advertising disclosure, as has the IAB. The paper, while correctly noting that native is clearly an evolving and therefore difficult to define sector, asks…

    Rebecca Lieb/ Marketing Landin Display- 16 readers -
  • How to Create Word-of-Mouth Marketing That Spreads Like Wildfire

    … amusement variation of an advertising campaign for Jimmy Dean sausages. (This test was based off prior research conducted by McGraw and Warren.) In the low-amusement narrative, Jimmy Dean hires a farmer to serve as the new spokesperson for their line of pork products. In the high-amusement narrative is very similar, however instead of hiring…

    Carly Stec/ The IMPACT Blogin How To's- 9 readers -
  • Why Clickbait Is Dangerous for Brands

    … on emotions (hence the pre-Internet controversy over sensationalist newspapers), and the most effective companies figure out which ones trigger the greatest degree of reader engagement. Granted, there are varying degrees in the gradient of clickbait. Some publishers create high-quality content and smartly package it with a compelling headline…

    Herbert Lui/ Relevancein Content- 17 readers -
  • 7 Ways You’re Missing Out on Attracting More Loyal Subscribers

    … a sign that they liked what they read. This means they’ll probably wanna read more. So give them the opportunity to do just that by encouraging them to sign up for your email list. On a Landing Page like Jeff Walker Landing pages (sometimes also called squeeze pages) are so effective because they get rid of any distractions. There’s no navigation…

    Jenna Dalton/ socialmouthsin Social EMail Google- 25 readers -
Get the top posts daily into your mailbox!
More from around the web