Word-Of-Mouth Marketing

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring WOM, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to enage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1) Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), 2) Indirect WOMM management which implies that managers only have a moderate amount of control (e.g.
Posts about Word-Of-Mouth Marketing
    • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

      A common challenge for startups is how to generate awareness and attract new customers. Many don’t have the resources to pursue traditional marketing or public-relations efforts, and must find creative ways to increase their visibility. One channel that’s especially valuable for these companies is word-of-mouth marketing, a medium that is more effective than any other form of advertising.

      AllFacebookin Twitter- 11 readers -
  • 5 Actionable Tips For Growth Hacking Your Email List

    … "Where would your business be if you doubled your email subscribers?" We recently came across this question posed on an AppSumo landing page, and needless to say, it got the wheels turning. While entertaining the thought of double the email subscribers was enticing, we're more than aware that people are becoming increasingly apprehensive…

    Carly Stec/ The IMPACT Blogin EMail- 14 readers -
  • 3 Ways to Jump-Start Your 2015 Sales

    … customers Word-of-mouth marketing is still one of the most effective forms of marketing, and your best customers are often your best marketers. Refocus your new year efforts on being more proactive about drumming up repeat business and referrals. Go back to your inner circle of customers who have bought from you before. Consider introducing a generous…

    iAcquire- 19 readers -
  • How to Enhance Your Loyalty Programs Using Social Media

    … customers spend their time on social media, how they prefer to hear from you and which of your content or campaigns is most engaging. What do think? Are you using social media in your loyalty programs? How has adding social media to the program benefited you? Share your thoughts in the comments below. Tweet Tags: customer loyalty, jessica williams, loyalty program, social login, socialize customer loyalty …

    Social Media Examinerin Social Twitter How To's- 15 readers -
  • 7 Growth Hacking Tips From 7 Inspiring SlideShares

    … struggling to learn new tricks, building a foundation of customers and fans is easier said than done. Enter growth hacking. (If you haven't heard of concept yet, hold on to your pants.) Responsible for the success of Airbnb, Eventbrite, and a little video hositng platform called YouTube, growth hacking is a marketing technique that has proven its…

    Carly Stec/ The IMPACT Blog- 13 readers -
  • Native Advertising Disclosure & Transparency: Who’s Responsible?

    … variety of native advertising products have emerged on all sorts of platforms, ranging from traditional publishers, to in-app and in-game ads, recommendation engines, display units, and a host of other formats. As the Word of Mouth Marketing Association (WOMMA) puts it in a newly released white paper on the topic, “the key principle is one…

    Rebecca Lieb/ Marketing Landin Display- 14 readers -
  • How to Create Word-of-Mouth Marketing That Spreads Like Wildfire

    … Hairspray, a movie ticket, a pair of shoes, a jar of peanut butter, and a bottle of Gouguenheim Malbec. What do all of these seemingly unrelated objects have in common? They we're all purchased by me as a result of a recommendation from a friend, something I saw on social media, or overheard in conversation. Isn't word of mouth marketing…

    Carly Stec/ The IMPACT Blogin How To's- 8 readers -
  • Why Clickbait Is Dangerous for Brands

    … for one minute.” Why is this important? Because it tells us that optimizing for sharing can be dangerous, as many people who share your content might not be very likely to return. It can also lead you down the path of creating content that’s only meant to be shared, not read. As BuzzFeed founder and CEO Jonah Peretti said in an interview with financial…

    Herbert Lui/ Relevancein Content- 11 readers -
  • 7 Ways You’re Missing Out on Attracting More Loyal Subscribers

    … with them, or if you feel like it’s appropriate to ask. 6. Ignoring your email signature Do you just put your name at the end of your emails? You might be missing out on potential subscribers if you do. Try including a link to your free offering – with a clear, compelling reason to sign up – in your email signature like Jenny Shih does. You never know…

    Jenna Dalton/ socialmouthsin Social EMail Google- 25 readers -
  • Guerilla Marketing: 20+ Examples and Strategies to Stand Out

    … or a giant sticker, guerilla marketing tends to be much cheaper than classic advertising. Allows for creative thinking. With guerilla marketing, imagination is more important than budget. Grows with word-of-mouth. Guerilla marketing relies heavily on word-of-mouth marketing, considered by many one of the most powerful weapons in a marketer’s arsenal…

    Megan Marrs/ WordStreamin YouTube- 24 readers -
Get the top posts daily into your mailbox!
More from around the web