Word-Of-Mouth Marketing

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring WOM, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to enage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1) Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), 2) Indirect WOMM management which implies that managers only have a moderate amount of control (e.g.
Posts about Word-Of-Mouth Marketing
  • 5 Actionable Tips For Growth Hacking Your Email List

    … you found yourself making a purchase based off a recommendation from a family member, friend, or coworker? There's no denying that word-of-mouth marketing is powerful, so rather than sit back and hope for conversations about your product or service to organically begin, know that there is much that can be done to facilitate them yourself…

    Carly Stec/ The IMPACT Blogin EMail- 12 readers -
  • 3 Ways to Jump-Start Your 2015 Sales

    … tactics or branch out into new markets. Here are three ways to re-energize your business performance for the new year ahead. 1. Re-evaluate your mix of outbound and inbound lead generation What are you currently doing to find new business leads, and where are your new prospects coming from? Take some time to analyze your lead-generation results…

    iAcquire- 17 readers -
  • How to Enhance Your Loyalty Programs Using Social Media

    … as a valuable and measurable part of this equation. The Tea Spot rewards loyalty club members for social mentions. Brands like The Tea Spot that monitor and reward the social participation of loyal customers encourage increased positive word-of-mouth marketing, and in the process lured more program members to participate in social activities, thus…

    Social Media Examinerin Social Twitter How To's- 12 readers -
  • 7 Growth Hacking Tips From 7 Inspiring SlideShares

    … expectations - anyone can put forth the bare minimum, but it’s businesses who go the extra mile that are getting noticed and in turn, receive awesome word-of-mouth marketing. Provide solutions - no matter what the case, figure out a way to put systems in place and provide them with a solution. Hack #4: Create a free tool 15 Practical Startup Growth…

    Carly Stec/ The IMPACT Blog- 11 readers -
  • Native Advertising Disclosure & Transparency: Who’s Responsible?

    … to Congress for legislation, the CAN-SPAM Act), this has been a clarion call for trade organizations to rally and set standards. The IAB’s standards are fine, but inadequate. They simply don’t go far enough, unsurprising for a body devoted principally to advertising, not publishing. WOMMA wants to encourage marketers to lobby for publishers to uphold…

    Rebecca Lieb/ Marketing Landin Display- 12 readers -
  • How to Create Word-of-Mouth Marketing That Spreads Like Wildfire

    … takeaway: Create a campaign that forces people to take some sort of public action. Whether they have to change their profile picture, Instagram something related to the campaign, or wear something unique to you (think Livestrong bracelet.) Practical Value Think about your own reasoning for sharing certain pieces of content over others. I read…

    Carly Stec/ The IMPACT Blogin How To's- 7 readers -
  • Why Clickbait Is Dangerous for Brands

    … for one minute.” Why is this important? Because it tells us that optimizing for sharing can be dangerous, as many people who share your content might not be very likely to return. It can also lead you down the path of creating content that’s only meant to be shared, not read. As BuzzFeed founder and CEO Jonah Peretti said in an interview with financial…

    Herbert Lui/ Relevancein Content- 8 readers -
  • 7 Ways You’re Missing Out on Attracting More Loyal Subscribers

    … media. But you’re just not attracting as many subscribers as you thought you would. What gives? Well, you might be making some (or all) of these seven mistakes. 1. Avoiding asking people to share your freebie According to a survey by Nielsen, 92% of people say they trust word-of-mouth marketing and recommendations by friends and family more than…

    Jenna Dalton/ socialmouthsin Social EMail Google- 23 readers -
  • Guerilla Marketing: 20+ Examples and Strategies to Stand Out

    …, such as in 2007, when flashing LED circuit boards promoting a new animated series, Aqua Teen Hunger Force, were quietly installed around the city of Boston. The objects were mistaken for explosive devices, causing citywide panic as bomb squads were brought in to examine and remove the unknown devices. The hired installers were even arrested…

    Megan Marrs/ WordStreamin YouTube- 19 readers -
Get the top posts daily into your mailbox!
More from around the web