Wordpress/Blogging

  • Why blog posts now need a call to action

    … to share the post on social media. I do this at the end of all of my posts. (Have you noticed? Have you shared?) You can create prewritten tweets for people to tweet using the Click to Tweet WordPress plug-in. This is great for posts including data, infographics, or any tidbits of knowledge that are easy to share. I wrote about this plug-in here…

    Ellen Finkelstein/ Change the World Marketingin Content- 29 readers -
  • Trends for online marketing in 2017 and beyond

    …. If you forget about your followers, they’ll forget about you! 2. Create experiences You can’t have failed to notice how engaging video is. If you aren’t using video, find a way that’s comfortable for you. I do webinars and record them. Here are some other ways: Create videos with PowerPoint, Camtasia, your webinar service, or your webcam software Use…

    Ellen Finkelstein/ Change the World Marketingin Social- 21 readers -
  • 7 post types that get the most shares and links

    … A main business purpose of writing a blog post is to get it shared and linked back to. (Another is to get subscribers and customers/clients.) So which post types should you write so that more people will share it and link back to it? Two online organizations, Moz and BuzzSumo, combined their knowledge and data to analyze the shares and links…

    Ellen Finkelstein/ Change the World Marketingin Social- 29 readers -
  • Using the 3 types of content

    … consumption/training materials to create multiple products. You can change the format or how you sell it. Here are some examples: Use the script of a webinar to turn it into an e-book or report Turn a series of blog posts into an e-book or Kindle book Turn your slides from a webinar into a video (narrate or record it) Take an older product that isn’t selling…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 17 readers -
  • 3 ways to increase visitor engagement

    … You want more traffic, but you also want to keep readers on your website as long as possible. The longer they stay, the more chance there is that they’ll subscribe or buy. But engagement is worth more than that. The search engines look at how long your visitors stay and rank you accordingly in search results. That’s because they think viewers…

    Ellen Finkelstein/ Change the World Marketing- 24 readers -
  • Best plug-ins for your WordPress site

    … If you have a WordPress website, you need plug-ins! Plug-ins are added software that work with WordPress and add features to it. Everyone has their own list of favorite plug-ins and there isn’t a definitive list. After all, the plug-ins you use should depend on your target market, business model, goals, and strategy. But not having the right…

    Ellen Finkelstein/ Change the World Marketingin Blogging- 14 readers -
  • Anatomy of a free affiliate arrangement

    … An effective way to partner with someone is to offer unlimited future commissions in return for sending people to your website to get some free bonuses. Why is this type of affiliate arrangement so effective? Lots of people will sign up for the free products, because they don’t have to buy anything. This makes the technique a powerful way to grow…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail- 9 readers -