Wordpress/Blogging

  • Why blog posts now need a call to action

    …. Of course, you can ask people to subscribe to your newsletter. You can ask people to comment. I do this at the end of all my posts, too. (Have you commented on my posts?) You can offer people a free or low-cost trial of a product. Where to put your CTAs If you want readers to opt in, there are several types of opt-in formats. Here are some of the most…

    Ellen Finkelstein/ Change the World Marketingin Content- 19 readers -
  • Trends for online marketing in 2017 and beyond

    … admires about me is my consistency. And you probably are in Facebook groups where you see the owner posting some type of engagement post every single day. Yup, it works. You don’t have to use a Facebook group and you don’t have to post every day, but blogging, sending out your newsletter, and posting on social media needs to be done regularly…

    Ellen Finkelstein/ Change the World Marketingin Social- 15 readers -
  • 7 post types that get the most shares and links

    … A main business purpose of writing a blog post is to get it shared and linked back to. (Another is to get subscribers and customers/clients.) So which post types should you write so that more people will share it and link back to it? Two online organizations, Moz and BuzzSumo, combined their knowledge and data to analyze the shares and links…

    Ellen Finkelstein/ Change the World Marketingin Social- 27 readers -
  • Using the 3 types of content

    … Work smart, not hard. You probably spend a lot of time writing — blog posts, social media posts, sales pages, products, scripts, emails, etc. In fact, most online business owners spend a LOT of time writing. I don’t think that new online business owners realize how much writing they have to do. Find a way to reuse everything Before you write…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 13 readers -
  • 3 ways to increase visitor engagement

    …: Include internal links to other pages on your website Include videos 1. How internal links help your traffic When you link to other blog posts or pages on your website, visitors who click through stay on your website longer. As I mentioned above, the search engines like this and reward you by ranking you higher in searches. Secret tip: You can…

    Ellen Finkelstein/ Change the World Marketing- 16 readers -
  • Best plug-ins for your WordPress site

    … website — that process is a goldmine. Really Simple Share puts share buttons above or below each post. WordPress SEO (by Yoast): Search Engine Optimization helps people find your posts when they are searching for information they need. WordPress SEO makes sure that you dot your i’s and cross your t’s when it comes to SEO. WPtouch Mobile Plugin…

    Ellen Finkelstein/ Change the World Marketingin Blogging- 9 readers -
  • Anatomy of a free affiliate arrangement

    … a button so people can “purchase” it. The button might say, “Get it for free!” Configure your shopping cart or membership program to deliver the free product by redirecting people to a web page with a link to the product or by sending out an email with a link to the product (or both). Notify affiliates about the product. Tell them how to get…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail- 9 readers -
  • Increase your website traffic with this simple technique

    …/analytics and set up an account. If you have an HTML site, you need to add code that you get from Google’s site on each page. But for a WordPress website, you use a plug-in. (Read about how to install a plug-in here.) There are a number of good plug-ins but I’m happy with Analyticator. Follow the instructions to set it ip — it’s easy to set up…

    Ellen Finkelstein/ Change the World Marketing- 10 readers -
Get the top posts daily into your mailbox!