• Why blog posts now need a call to action

    … Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar. No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave. So you need to integrate a call to action (CTA) into the blog post itself. A call to action…

    Ellen Finkelstein/ Change the World Marketingin Content- 32 readers -
  • Trends for online marketing in 2017 and beyond

    …. If you forget about your followers, they’ll forget about you! 2. Create experiences You can’t have failed to notice how engaging video is. If you aren’t using video, find a way that’s comfortable for you. I do webinars and record them. Here are some other ways: Create videos with PowerPoint, Camtasia, your webinar service, or your webcam software Use…

    Ellen Finkelstein/ Change the World Marketingin Social- 23 readers -
  • 7 post types that get the most shares and links

    … A main business purpose of writing a blog post is to get it shared and linked back to. (Another is to get subscribers and customers/clients.) So which post types should you write so that more people will share it and link back to it? Two online organizations, Moz and BuzzSumo, combined their knowledge and data to analyze the shares and links…

    Ellen Finkelstein/ Change the World Marketingin Social- 29 readers -