Wordpress/Blogging

  • Why blog posts now need a call to action

    … Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar. No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave. So you need to integrate a call to action (CTA) into the blog post itself. A call to action…

    Ellen Finkelstein/ Change the World Marketingin Content- 27 readers -
  • Trends for online marketing in 2017 and beyond

    … admires about me is my consistency. And you probably are in Facebook groups where you see the owner posting some type of engagement post every single day. Yup, it works. You don’t have to use a Facebook group and you don’t have to post every day, but blogging, sending out your newsletter, and posting on social media needs to be done regularly…

    Ellen Finkelstein/ Change the World Marketingin Social- 19 readers -
  • 7 post types that get the most shares and links

    … A main business purpose of writing a blog post is to get it shared and linked back to. (Another is to get subscribers and customers/clients.) So which post types should you write so that more people will share it and link back to it? Two online organizations, Moz and BuzzSumo, combined their knowledge and data to analyze the shares and links…

    Ellen Finkelstein/ Change the World Marketingin Social- 29 readers -
  • Using the 3 types of content

    … Work smart, not hard. You probably spend a lot of time writing — blog posts, social media posts, sales pages, products, scripts, emails, etc. In fact, most online business owners spend a LOT of time writing. I don’t think that new online business owners realize how much writing they have to do. Find a way to reuse everything Before you…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 17 readers -
  • 3 ways to increase visitor engagement

    … You want more traffic, but you also want to keep readers on your website as long as possible. The longer they stay, the more chance there is that they’ll subscribe or buy. But engagement is worth more than that. The search engines look at how long your visitors stay and rank you accordingly in search results. That’s because they think viewers…

    Ellen Finkelstein/ Change the World Marketing- 22 readers -
  • Best plug-ins for your WordPress site

    … If you have a WordPress website, you need plug-ins! Plug-ins are added software that work with WordPress and add features to it. Everyone has their own list of favorite plug-ins and there isn’t a definitive list. After all, the plug-ins you use should depend on your target market, business model, goals, and strategy. But not having the right…

    Ellen Finkelstein/ Change the World Marketingin Blogging- 12 readers -
  • Anatomy of a free affiliate arrangement

    … a button so people can “purchase” it. The button might say, “Get it for free!” Configure your shopping cart or membership program to deliver the free product by redirecting people to a web page with a link to the product or by sending out an email with a link to the product (or both). Notify affiliates about the product. Tell them how to get…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail- 9 readers -