• 7 post types that get the most shares and links

    … A main business purpose of writing a blog post is to get it shared and linked back to. (Another is to get subscribers and customers/clients.) So which post types should you write so that more people will share it and link back to it? Two online organizations, Moz and BuzzSumo, combined their knowledge and data to analyze the shares and links…

    Ellen Finkelstein/ Change the World Marketingin Social- 23 readers -
  • Using the 3 types of content

    … Work smart, not hard. You probably spend a lot of time writing — blog posts, social media posts, sales pages, products, scripts, emails, etc. In fact, most online business owners spend a LOT of time writing. I don’t think that new online business owners realize how much writing they have to do. Find a way to reuse everything Before you write…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 7 readers -
  • 3 ways to increase visitor engagement

    … You want more traffic, but you also want to keep readers on your website as long as possible. The longer they stay, the more chance there is that they’ll subscribe or buy. But engagement is worth more than that. The search engines look at how long your visitors stay and rank you accordingly in search results. That’s because they think viewers…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • Best plug-ins for your WordPress site

    … If you have a WordPress website, you need plug-ins! Plug-ins are added software that work with WordPress and add features to it. Everyone has their own list of favorite plug-ins and there isn’t a definitive list. After all, the plug-ins you use should depend on your target market, business model, goals, and strategy. But not having the right…

    Ellen Finkelstein/ Change the World Marketingin Blogging- 7 readers -
  • Anatomy of a free affiliate arrangement

    An effective way to partner with someone is to offer unlimited future commissions in return for sending people to your website to get some free bonuses. Why is this type of affiliate arrangement so effective? Lots of people will sign up for the free products, because they don’t have to buy anything. This makes the technique a powerful way to grow your list.

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Increase your website traffic with this simple technique

    …/analytics and set up an account. If you have an HTML site, you need to add code that you get from Google’s site on each page. But for a WordPress website, you use a plug-in. (Read about how to install a plug-in here.) There are a number of good plug-ins but I’m happy with Analyticator. Follow the instructions to set it ip — it’s easy to set up…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -