Wordstream

  • 5 Signs of a Weak Social Media Campaign

    … that will not only drive your message across to the audience, but is also aimed at soliciting a positive reaction from them, is not easy. But the very strength of your campaign hinges on it. If you go wrong with your ad title, you could see your Ad Relevance Score drop to a low “2/10”, as shown in Facebook’s guide. This guide on the WordStream blog offers…

    AllFacebookin Social Facebook- 13 readers -
  • Facebook’s Ad-Targeting Options (Infographic)

    … By David Cohen on Jul. 5, 2016 - 12:00 PM Facebook’s ever-expanding array of ad-targeting options give advertisers valuable tools, but they can also be overwhelming. Digital agency WordStream prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place. WordStream wrote in a blog…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … and balances of identifying truly useful content for searchers. So if you’re going to remember one thing about RankBrain: it’s easy to get indexed, but make sure you’re appealing to the search audience and their intent from SERP to site. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog…

    TopRank®- 8 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter. Kim conducted an experiment where he explored the impact of emojis on engagement. He used the Twitter ad platform to isolate the isolate the audience and A/B tested two ads: one…

    Inside Facebookin Social- 11 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … third-quarter-2015 financial results was generally positive, with WordStream founder and chief technology officer Larry Kim saying in an email to SocialTimes: Facebook has been on a roll with its advertising revenue, and its next big opportunity is with small businesses. Here’s why: Just a few years back, Facebook ads offered questionable ROI…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • 4 Ways to Drive Higher Conversion Rates in PPC

    … Every marketer wants higher conversion rates, but conventional wisdom on how to achieve them is divided. Some argue for small, incremental adjustments, whereas others advocate for grand, show-stopping changes that transform your campaigns completely. Paid search and email marketing are similar in that getting someone to notice your creative…

    Dan Shewan/ Constant Contactin Paid Search EMail- 16 readers -
  • 3 Ways Keyword Research Can Inform Your Email Marketing Strategy

    … to hear how keywords have improved your email marketing campaigns. About the author: Dan Shewan is a content marketing specialist at WordStream Inc., a provider of search marketing tools and services and a Constant Contact partner. To learn more about search marketing, visit PPC University. The post 3 Ways Keyword Research Can Inform Your Email Marketing Strategy appeared first on Constant Contact Blogs. …

    Dan Shewan/ Constant Contactin Paid Search SEO EMail- 25 readers -
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

    …. Check out the guide below and keep it handy as you set up new campaigns! Let your competitors wallow in conventional PPC wisdom. Leave them doing the same thing they’ve always done – the same thing as everyone else – while you tap into the massive mobile PPC opportunity. You now have the tools and knowledge to act. Go get ‘em! This post originally appeared on Wordstream, and is re-published with permission. …

    Larry Kim/ Search Engine Journalin Paid Search- 6 readers -
  • 7 Places to Learn to Code – for Free!

    … designed to build hands-on experience. You can choose from a variety of courses including HTML & CSS, JavaScript, jQuery, Python, Ruby on Rails and more. Here, you’ll learn how to code, but you won’t gain a deep understanding into why you’re doing anything you’re doing. There are other resources for that, but if you’re a marketer or you’re…

    Larry Kim/ Search Engine Journal- 10 readers -
  • Is Email Marketing Effective? Three Examples That Prove It Is

    … you discover the secret behind the Colonel’s 11 secret herbs and spices. Hopefully this post has given you some ideas on how to improve your own email marketing campaigns. As always, if something has worked for you that I haven’t covered, I’d love to hear about it in the comments. This post originally appeared on Wordstream, and is re-published with permission. Featured Image: G-Lock Software You Might Also Like …

    Dan Shewan/ Search Engine Journalin EMail Content- 6 readers -
  • 20 Ways to Improve Your Presentation Skills

    … by wondering if people will notice your nervousness will only intensify your anxiety. Remember, those jitters aren’t all bad – harness that nervous energy and transform it into positive enthusiasm and you’ll be golden. We salute you, O Captain! My Captain! This post originally appeared on Wordstream, and is re-published with permission. You Might Also Like …

    Larry Kim/ Search Engine Journal- 6 readers -
  • 5 Productivity Tips and Tools for Lazy Content Marketers

    … all working harder, for longer – but it doesn’t have to be that way. Hopefully, these tips and tools have given you some ideas on how to get more done in the office so you can spend more time with the people you care about, doing what you really love. If you’ve got any suggestions on how you can be more productive at the office, let me know in the comments. I’m always looking for ways to get more done – when I’m at work. This post originally appeared on Wordstream, and is re-published with permission. You Might Also Like …

    Dan Shewan/ Search Engine Journalin Content Blogging- 8 readers -
  • WordStream’s Best of the Month: November

    … Things are about to get weird. Already stressing out about the traffic or the weather (or both)? Before you set off to wherever you’re going this weekend (which is probably work, if you’re anywhere other than the United States), check out WordStream’s best posts from November. Oh, and I won’t be making any lame Thanksgiving jokes, like…

    Dan Shewan/ WordStreamin Paid Search EMail- 8 readers -
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