Wordstream

  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 27 readers -
  • Facebook’s Ad-Targeting Options (Infographic)

    … By David Cohen on Jul. 5, 2016 - 12:00 PM Facebook’s ever-expanding array of ad-targeting options give advertisers valuable tools, but they can also be overwhelming. Digital agency WordStream prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place. WordStream wrote in a blog…

    David Cohen/ AllTwitterin Facebook- 24 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 16 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter. Kim conducted an experiment where he explored the impact of emojis on engagement. He used the Twitter ad platform to isolate the isolate the audience and A/B tested two ads: one…

    Inside Facebookin Social- 15 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … in ad tech across Atlas, LiveRail and Facebook Audience Network. This quarter, we expanded the ad formats publishers in Audience Network can add to their mobile apps. On LiveRail, this quarter we began testing age and gender targeting. LiveRail can now deliver over 90 percent accuracy on age and gender segments across desktop, mobile Web and mobile…

    David Cohen/ AllTwitterin Social Facebook- 39 readers -
  • 4 Ways to Make Your Call-to-Action Buttons More Effective

    … Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative. A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting offer — you have to speak…

    Dan Shewan/ Constant Contactin Paid Search EMail- 21 readers -
  • 4 Ways to Drive Higher Conversion Rates in PPC

    … with your wares. The perfect offer will determine on what your audience finds valuable. Test out a few different ideas to see what works best for your audience. We’ve found that our AdWords Performance Grader, which grades Google AdWord performance, has delivered consistently great results. The WordStream AdWords Performance Grader…

    Dan Shewan/ Constant Contactin Paid Search EMail- 28 readers -
  • 3 Ways Keyword Research Can Inform Your Email Marketing Strategy

    … to hear how keywords have improved your email marketing campaigns. About the author: Dan Shewan is a content marketing specialist at WordStream Inc., a provider of search marketing tools and services and a Constant Contact partner. To learn more about search marketing, visit PPC University. The post 3 Ways Keyword Research Can Inform Your Email Marketing Strategy appeared first on Constant Contact Blogs. …

    Dan Shewan/ Constant Contactin Paid Search SEO EMail- 32 readers -
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

    …. Check out the guide below and keep it handy as you set up new campaigns! Let your competitors wallow in conventional PPC wisdom. Leave them doing the same thing they’ve always done – the same thing as everyone else – while you tap into the massive mobile PPC opportunity. You now have the tools and knowledge to act. Go get ‘em! This post originally appeared on Wordstream, and is re-published with permission. …

    Larry Kim/ Search Engine Journalin Paid Search- 8 readers -
  • 7 Places to Learn to Code – for Free!

    … skills can certainly help you understand the issues facing others on your team and involved in your projects, but you may even learn to make edits and build sites or apps yourself. Who knows – you might even love it! Do you have a favorite free coding resource? Share yours for others in the comments. This post originally appeared on Wordstream, and is re-published with permission. …

    Larry Kim/ Search Engine Journal- 11 readers -
  • Is Email Marketing Effective? Three Examples That Prove It Is

    … you discover the secret behind the Colonel’s 11 secret herbs and spices. Hopefully this post has given you some ideas on how to improve your own email marketing campaigns. As always, if something has worked for you that I haven’t covered, I’d love to hear about it in the comments. This post originally appeared on Wordstream, and is re-published with permission. Featured Image: G-Lock Software You Might Also Like …

    Dan Shewan/ Search Engine Journalin EMail Content- 6 readers -
  • 20 Ways to Improve Your Presentation Skills

    … by wondering if people will notice your nervousness will only intensify your anxiety. Remember, those jitters aren’t all bad – harness that nervous energy and transform it into positive enthusiasm and you’ll be golden. We salute you, O Captain! My Captain! This post originally appeared on Wordstream, and is re-published with permission. You Might Also Like …

    Larry Kim/ Search Engine Journal- 6 readers -
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