• What is keyword clustering, and who cares? (Hint: you should!)

    … to their PRO tools]. However, other providers such as Wordstream and Spyfu offer keyword grouping tools, so choose the option which fits best with your existing tools and workflow. With Serpstat, you can copy-paste the keywords into their clustering tool and it groups the list for you: It is a keyword clustering automated system that does a lot…

    Ann Smarty/ Search Engine Watch- 16 readers -
  • 5 Signs of a Weak Social Media Campaign

    … that will not only drive your message across to the audience, but is also aimed at soliciting a positive reaction from them, is not easy. But the very strength of your campaign hinges on it. If you go wrong with your ad title, you could see your Ad Relevance Score drop to a low “2/10”, as shown in Facebook’s guide. This guide on the WordStream blog offers…

    AllFacebookin Social Facebook- 28 readers -
  • Facebook’s Ad-Targeting Options (Infographic)

    … By David Cohen on Jul. 5, 2016 - 12:00 PM Facebook’s ever-expanding array of ad-targeting options give advertisers valuable tools, but they can also be overwhelming. Digital agency WordStream prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place. WordStream wrote in a blog…

    David Cohen/ AllTwitterin Facebook- 25 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much more sophisticated, forcing marketers to ditch the slimy SEO tactics and focus instead…

    TopRank®- 16 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … Emojis have emerged as a new language in digital media. The medium, once dominated by text, has moved more toward visual media, with emojis as the means of communicating tone and sentiment on messaging apps and social media among consumers. This emoji communication creates actionable data for brands, including improving on-site customer service…

    Inside Facebookin Social- 15 readers -
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