Wordstream

  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 16 readers -
  • Facebook’s Ad-Targeting Options (Infographic)

    … By David Cohen on Jul. 5, 2016 - 12:00 PM Facebook’s ever-expanding array of ad-targeting options give advertisers valuable tools, but they can also be overwhelming. Digital agency WordStream prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place. WordStream wrote in a blog…

    David Cohen/ AllTwitterin Facebook- 21 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 10 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … Emojis have emerged as a new language in digital media. The medium, once dominated by text, has moved more toward visual media, with emojis as the means of communicating tone and sentiment on messaging apps and social media among consumers. This emoji communication creates actionable data for brands, including improving on-site customer service…

    Inside Facebookin Social- 12 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    …. Mobile DAUs at the end of the third quarter were 894 million, versus 844 million in the second quarter and 703 million at this time in 2014. The company posted third-quarter-2015 revenue of $4.501 billion, up nearly 41 percent from $3.203 billion in the year-ago period. GAAP (generally accepted accounting principles) net income of $896 million…

    David Cohen/ AllTwitterin Social Facebook- 28 readers -
  • 4 Ways to Drive Higher Conversion Rates in PPC

    … Every marketer wants higher conversion rates, but conventional wisdom on how to achieve them is divided. Some argue for small, incremental adjustments, whereas others advocate for grand, show-stopping changes that transform your campaigns completely. Paid search and email marketing are similar in that getting someone to notice your creative…

    Dan Shewan/ Constant Contactin Paid Search EMail- 18 readers -
  • 3 Ways Keyword Research Can Inform Your Email Marketing Strategy

    … to hear how keywords have improved your email marketing campaigns. About the author: Dan Shewan is a content marketing specialist at WordStream Inc., a provider of search marketing tools and services and a Constant Contact partner. To learn more about search marketing, visit PPC University. The post 3 Ways Keyword Research Can Inform Your Email Marketing Strategy appeared first on Constant Contact Blogs. …

    Dan Shewan/ Constant Contactin Paid Search SEO EMail- 28 readers -
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

    …. Check out the guide below and keep it handy as you set up new campaigns! Let your competitors wallow in conventional PPC wisdom. Leave them doing the same thing they’ve always done – the same thing as everyone else – while you tap into the massive mobile PPC opportunity. You now have the tools and knowledge to act. Go get ‘em! This post originally appeared on Wordstream, and is re-published with permission. …

    Larry Kim/ Search Engine Journalin Paid Search- 6 readers -
  • 7 Places to Learn to Code – for Free!

    … around programming) is indispensable; it’s not a skill reserved for the uber-geeky. It allows business professionals to identify and quickly resolve issues like a string of wonky HTML in a content management system, to more effectively optimize landing pages, or leverage powerful new AdWords Scripts. It also gives you a unique new perspective…

    Larry Kim/ Search Engine Journal- 10 readers -
  • Is Email Marketing Effective? Three Examples That Prove It Is

    … you discover the secret behind the Colonel’s 11 secret herbs and spices. Hopefully this post has given you some ideas on how to improve your own email marketing campaigns. As always, if something has worked for you that I haven’t covered, I’d love to hear about it in the comments. This post originally appeared on Wordstream, and is re-published with permission. Featured Image: G-Lock Software You Might Also Like …

    Dan Shewan/ Search Engine Journalin EMail Content- 6 readers -
  • 20 Ways to Improve Your Presentation Skills

    … by wondering if people will notice your nervousness will only intensify your anxiety. Remember, those jitters aren’t all bad – harness that nervous energy and transform it into positive enthusiasm and you’ll be golden. We salute you, O Captain! My Captain! This post originally appeared on Wordstream, and is re-published with permission. You Might Also Like …

    Larry Kim/ Search Engine Journal- 6 readers -
  • 5 Productivity Tips and Tools for Lazy Content Marketers

    … all working harder, for longer – but it doesn’t have to be that way. Hopefully, these tips and tools have given you some ideas on how to get more done in the office so you can spend more time with the people you care about, doing what you really love. If you’ve got any suggestions on how you can be more productive at the office, let me know in the comments. I’m always looking for ways to get more done – when I’m at work. This post originally appeared on Wordstream, and is re-published with permission. You Might Also Like …

    Dan Shewan/ Search Engine Journalin Content Blogging- 8 readers -
  • WordStream’s Best of the Month: November

    … Things are about to get weird. Already stressing out about the traffic or the weather (or both)? Before you set off to wherever you’re going this weekend (which is probably work, if you’re anywhere other than the United States), check out WordStream’s best posts from November. Oh, and I won’t be making any lame Thanksgiving jokes, like…

    Dan Shewan/ WordStreamin Paid Search EMail- 9 readers -
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