Wordstream

    • What is keyword clustering, and who cares? (Hint: you should!)

      Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for every tiny variation of a keyword? At that time we’d optimize ...

      Ann Smarty/ Search Engine Watch- 12 readers -
  • 5 Signs of a Weak Social Media Campaign

    … in-depth tips to master creating compelling ad titles and make good use of your headline space. Lack of quality images Images are powerful content for your social media campaign. As live visual content jostles to get its place with the rise of Periscope and Snapchat’s sponsored selfie filters, images will continue to remain the content king…

    AllFacebookin Social Facebook- 28 readers -
  • Facebook’s Ad-Targeting Options (Infographic)

    … By David Cohen on Jul. 5, 2016 - 12:00 PM Facebook’s ever-expanding array of ad-targeting options give advertisers valuable tools, but they can also be overwhelming. Digital agency WordStream prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place. WordStream wrote in a blog…

    David Cohen/ AllTwitterin Facebook- 25 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 16 readers -
  • This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

    … experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter. Kim conducted an experiment where he explored the impact of emojis on engagement. He used the Twitter ad platform to isolate the isolate the audience and A/B tested two ads: one…

    Inside Facebookin Social- 15 readers -
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