Workflow

  • Infographic: What It Takes to Create a Piece of Content

    … create content that has a meaningful business impact. Part of getting to that business impact involves fine-tuning the editorial process. For brands, creating content involves elements of strategy, creativity, and compliance. And that combination often leads to challenges. If they include too many steps in the creative process, their best stories…

    The Content Strategistin Content- 23 readers -
  • The Content Marketing Brand Management Checklist

    … just perfect grammar. In order for audiences to identify your brand, the language needs to reflect a certain style that separates you from competitors. Chances are a B2B pharmaceutical company will shy away from first-person narratives to maintain a level of industry authority. However, a B2C brand can use the first-person to communicate…

    The Content Strategistin Content- 26 readers -
  • 5 Factors That Could Impact Your Content Strategy in 2017

    … as more companies pursue content marketing. Tone analysis is important for brand governance Tone isn’t just about deciding what to sound like or a tool to differentiate a brand from industry competitors—it becomes a mechanism to ensure content remains on-brand. On TCS, we’ve started using an internal tone analyzer to track this consistency. The site’s…

    The Content Strategistin Content- 31 readers -
  • Why All Brands Need an Editorial Workflow

    … to be published. Compared to writing, reporting, and editing, it’s probably the least sexy part of the process. But it’s still a vital aspect of any successful content program. If workflows aren’t set up well, they can become messy labyrinths of bureaucracy. We’ve heard horror stories of brands spending six months approving one blog post. That gridlock…

    The Content Strategist- 24 readers -
  • How to Manage a Global Newsroom

    … Any successful content program requires transparency and visibility. But one that brings different together teams around the world needs to max out those traits. Teams across the globe need an easy way to see which content is available and which initiatives are under development in different markets. A central repository for content enables…

    The Content Strategistin How To's- 16 readers -
  • Why Failing to Fact-Check Could Ruin Your Content Marketing

    …, an individual who owns a well-defined task is more likely to take pride in it and be accountable. Think of a fact-checker as your designated driver, greatly increasing the likelihood that you’ll arrive safely at your final destination. By adding fact-checking to your workflow, you reduce your company’s risk of publishing inaccuracies that could…

    The Content Strategistin Content- 12 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    …. Nanigans granular and flexible real-time reporting interface enabled IGG’s team to monitor the audience attributes generating conversions and early monetization so as to maximize campaign impact. Creative Throughout the course of the campaign, IGG experimented with different Facebook mobile app install ad formats, including image, carousel…

    Nanigans- 30 readers -
  • 7 Editorial Workflow Tips from Traditional Publishing

    … The newspaper industry began in earnest in the 1650s and ever since, publishers have been developing and refining editorial workflow processes. While technology has come and gone over the centuries, changing the way things are done, the goal has remained the same — to get the news out as quickly, efficiently and accurately as possible. So what…

    Lush Digital- 13 readers -
  • Brand Newsroom 83: How to Manage Editorial Workflow

    … Brand Newsroom 83: How to Manage Editorial Workflow Editorial workflow can be messy. There are too many stages involved, too many approvals, and often something like 15 interested parties getting out their red pen to make unnecessary changes. It shouldn’t be this hard. So how do you streamline your editorial workflow processes to ensure…

    Lush Digitalin Content How To's- 20 readers -
  • How to Increase Profitability with an Online Workflow System

    … Investor Marcus Lemonis of the hit TV series The Profit emphasizes that what he evaluates to determine if a business can be successful is the people, product and processes. He mentions using the same online workflow system to manage the processes in all of the businesses he invests in. Processes are essential to staying on top of both workload…

    Gail Gardner/ Growmapin How To's- 25 readers -
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