Workflow

  • Infographic: What It Takes to Create a Piece of Content

    … When you walk into Contently’s HQ, the first thing you see is a wall painted with the words: “Those who tell stories rule the world.” In addition to serving as permanent quirky fixture of our interior design, it’s become the defining message of who we are and what we offer. As marketers get to know us better, they want to know how we help brands…

    The Content Strategistin Content- 23 readers -
  • The Content Marketing Brand Management Checklist

    … and approve images so they adhere to brand standards and copyright regulations. 7. Did your piece go through the right workflow? Brands need a reliable process to run an efficient marketing program and prevent bureaucratic stalls. An established workflow lets everyone know their role in the production process, who they report to, and the overall…

    The Content Strategistin Content- 26 readers -
  • 5 Factors That Could Impact Your Content Strategy in 2017

    … to look at engagement on a granular level by tracking time spent per page and relying on heat maps for clicks and mouse placement. Tech should support your editorial workflow A workflow moves a piece of content from ideation to publication. We recently wrote about why workflows are vital to the editorial process, ensuring quality remind high while…

    The Content Strategistin Content- 31 readers -
  • Why All Brands Need an Editorial Workflow

    … and balances. That system becomes more complicated for brand publishers that must also align with marketing, legal, and design departments. For The Content Strategist, our workflow is driven by our technology, and it’s a crucial part of how we’ve managed to grow as a publication over the last few years. Since clients and prospects often ask what our…

    The Content Strategist- 24 readers -
  • How to Manage a Global Newsroom

    … of an international team. Weekly emails, regular conference calls, and content management systems all have a potential role to play. Genpact, a global business operations company, uses Contently’s content marketing management system to run all of its publishing efforts through a centralised workflow, which helps maintain consistent messaging regardless…

    The Content Strategistin How To's- 16 readers -
  • Why Failing to Fact-Check Could Ruin Your Content Marketing

    ….” With more than a decade of experience working in newsrooms and managing editorial teams, Kurtz looks at the content marketing process through a similar mindset. “It’s helpful to establish research guidelines in advance,” he explained. “It can be tough to correct for mistakes once the bus is running.” Brands can institute standards with a style…

    The Content Strategistin Content- 12 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    … launch: Advanced Workflow Automation Creative testing automated rapid and efficient testing for IGG’s team to quickly understand the audience and creative combinations resonating and generating conversations with players. Bulk ad creation enabled IGG to replicate ad creative that was performing well and clone successful campaigns to new markets…

    Nanigans- 31 readers -
  • 7 Editorial Workflow Tips from Traditional Publishing

    … The newspaper industry began in earnest in the 1650s and ever since, publishers have been developing and refining editorial workflow processes. While technology has come and gone over the centuries, changing the way things are done, the goal has remained the same — to get the news out as quickly, efficiently and accurately as possible. So what…

    Lush Digital- 13 readers -
  • Brand Newsroom 83: How to Manage Editorial Workflow

    … Brand Newsroom 83: How to Manage Editorial Workflow Editorial workflow can be messy. There are too many stages involved, too many approvals, and often something like 15 interested parties getting out their red pen to make unnecessary changes. It shouldn’t be this hard. So how do you streamline your editorial workflow processes to ensure…

    Lush Digitalin Content How To's- 20 readers -
  • How to Increase Profitability with an Online Workflow System

    … Investor Marcus Lemonis of the hit TV series The Profit emphasizes that what he evaluates to determine if a business can be successful is the people, product and processes. He mentions using the same online workflow system to manage the processes in all of the businesses he invests in. Processes are essential to staying on top of both workload…

    Gail Gardner/ Growmapin How To's- 25 readers -
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