Working The Lead

  • The Golden Rule of Lead Generation: Treat All Leads Equally

    … shape over the years. One of these latter lessons came to light recently and it had to do with the way we handle new marketing leads. Are All Leads Equal? First we need to define terms. A lead is someone who’s connected with your business and is more than just a stranger. This person has likely given you some piece of information (like an email…

    Dan Moyle/ Relevancein Content- 18 readers -
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