Working The Lead

  • The Golden Rule of Lead Generation: Treat All Leads Equally

    … into full-fledged news stories. Tips need to be worked. Calls, emails and visits by a reporter and photojournalist all play a part in “working the lead.” Not all newsroom tips are gems; some of them are real turds. But you never really know unless you work them. Sound familiar? Do Unto Others As You Would Have Them Do Unto You So, how do you…

    Dan Moyle/ Relevancein Content- 14 readers -