Working With Customers

  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … that embrace change, and trust their people enough to decentralize flexible decision-making. Companies with solid brands are capable of improvisation precisely because they are prepared – and open to change. The beauty of jazz isn’t in the predictable notes; it’s in the improvisation. The same is true of marketing. Marketers who prepare and are willing to improvise as needed will be the ones to succeed in a business climate of constant and increasingly rapid change. …

    Convince and Convertin Social- 5 readers -
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