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Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.
… Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing? Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience…
… make themselves foolishly believe they don’t need to compensate the person for their time since they are bucketing the engagement into “earned media.” I’ll put this very simply for you. If you are paying for travel, accommodations, fancy dinners and entertainment it is not earned media. Earned media is media that you earn. It’s not media that you…