World Cup 2014

  • Social Video Lessons Every Marketer Should Learn from the World Cup

    … of the most shared ads of the 2014 World Cup, 69.6% of the shares came from brands not affiliated with the tournament. Despite creating almost twice as many videos (143 v 267), none of the top three most shared brands (Danone, Nike and Samsung) are FIFA partners. But why did non-sponsors do so well? Unruly has a couple of theories: Non-sponsors have…

    Greg Jarboe/ ReelSEO- 11 readers -
  • Brazil’s 13th Stadium: Social Media and the 2014 World Cup

    … cling promotion on their website. This offer gave fans a way to represent their team on the road in exchange for their e-mail and mailing address. From the field, to the fans, to the Internet, the 2014 Rio World Cup has lived up to the much-anticipated hype. Unfortunately on Sunday, it will all come to an end after the championship match between…

    Megan Biondi/ ROI Factor Blogin Social- 10 readers -
  • Month In Numbers: June 2014

    … to Google’s Ads than men, with 13.87% of the surveyed women claiming to have never seen an Ad on Google. 9 tweets per second This is definitely my favourite World Cup 2014 visualisation, and really insightful in terms of Twitter statistics too. According to this interactive infographic, brought to you by bookmaker.co.uk, on average there are 9 tweets…

    Charlotte Hardy/ Attacat of Edinburgh- 9 readers -
  • World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

    … The FIFA 2014 World Cup hasn't even started, but its ads have already outperformed this year's Super Bowl. That's according to new data released today by our friends at , which found the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads - months after Super Bowl…

    Greg Jarboe/ ReelSEO- 25 readers -
  • Google Adds Street View Tours Of World Cup Stadiums

    … With the World Cup just a week away, Google has expanded its Street View imagery to coincide with the biggest sporting event on earth. Available today is new imagery inside all 12 stadiums that will be used during the tournament. You can do a 360-degree spin from the center of the pitch, or move your view anywhere on the field and even…

    Matt Mcgee/ Search Engine Landin SEO Google- 17 readers -