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Humans are naturally visual creatures. That’s probably why content with images is super successful – it can boost engagement up to 650%! Add personalization – which can get 2.5 times higher click-through rates and six times higher sales – and you’ve got a powerhouse campaign. That’s why image personalization is such a successful email marketing tactic.
… to the social media platform. The #2 post to be shared by LinkedIn users featured an interview with Wotif General Manager of Marketing Michael Betteridge and was written by Chris Butterworth. The only real difference with what was more popular on Twitter was the #4 post bumping off the update about our WordPress plugin for interactive posts…
… Our last Big Brand Digital interview left us with a taste for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Wotifia. The result is a real treat, and a rare insight for many digital marketers into integrated…