Wow Factor

  • 3 Rules of Psychology in Sales and Marketing

    … decisions (whether we realize it or not). A brand name, special offer, and immediate gratification can make a deal much sweeter. Eight out of 10 buying decisions we make are based on emotion. So with just 20 per cent of these decisions devoted to pure logic, it only makes sense for marketers to know the psychological factors that sway us toward a specific brand or product. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 13 readers -