Wpp

WPP plc is a British multinational advertising and public relations company with its main management office in London, United Kingdom, and its executive office in Dublin, Ireland. It is the world's largest advertising company by revenues, and employs around 162,000 people in 3,000 offices across 110 countries. It owns a number of advertising, public relations and market research networks, including Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young & Rubicam and Cohn & Wolfe.WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on NASDAQ.
Posts about Wpp
  • ‘The one to watch’: Amazon is set to turn the duopoly into a troika

    … grown as to where the aftershocks of Amazon’s move into media will be felt most, with executives from Vodafone, WPP and ITV among those at the conference to offer their opinions. Amazon’s potential to bypass brands WPP CEO Martin Sorrell recounted a recent conversation with a client who pointed out that Amazon could easily use Alexa to connect…

    Digiday- 14 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Alert: DOJ Investigates Agency WPP For Price Fixing

    … the world’s largest media agency, WPP, to its list. As the spotlight is being put on anti-competitive behavior, ad fraud will likely be a common headline in the upcoming year as advertising practices of top ad techs come under scrutiny. WPP wrote in response to the investigation, “WPP confirms that, similarly to Interpublic, Omnicom and Publicis, three…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been…

    Street Fight- 11 readers -
  • BuzzFeed Just Became a Content Marketing Tech Company

    … will be given a plethora of benefits. According to Advertising Age, the agency will receive “preferential” rates, a “creative residency” and dedicated staffers from BuzzFeed Motion Pictures, and, perhaps most importantly, exclusive access to BuzzFeed’s Pound analytics technology. No investment or equity was involved in the deal and no specific terms were…

    Dillon Baker/ Relevance- 45 readers -
  • The Next Evolution of Marketing – Book Interview

    … over half of the book to real-life experiences from my career creating and executing this type of program as a brand manager at Procter & Gamble and an agency lead at WPP. You’ll find tips on how to sell in, measure success, and overcome barriers to launching your own meaningful marketing programs. How do you describe yourself professionally…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 26 readers -
  • Holiday reads: The books on top execs’ nightstands

    … as “The Peripheral” by William Gibson. Gibson is another lifelong favorite author. He’s branched out in the last few years from strict sci-fi into writing about modern media culture — his most recent series of novels, “Pattern Recognition,” “Zero History” and “Spook Country” are probably the best books I’ve ever read on the subject. Way more insightful…

    Chris Smith/ Digiday- 22 readers -
  • 5 things we learned about agencies in 2014

    … world in 2014. Talent is an agency’s biggest headache. It was an ongoing story throughout the year. For those wishing to enter the agency world, salaries are the biggest sticking point. An attitudinal hangover from the recession around trimming costs and cutting essential talent management functions has created what executives call “laughably low…

    Shareen Pathak/ Digiday- 19 readers -
  • Reasons for agencies to give thanks, in 5 charts

    … with 37.6 percent at the same period last year. At WPP, most of the revenue is coming from digital media platforms. This year, WPP attributed most of its growth to media units like Xaxis. Agency stocks are also on an upward trajectory, hitting all-time highs in 2014, according to Pivotal Research analyst Brian Weiser, who noted that Omnicom and WPP…

    Shareen Pathak/ Digiday- 13 readers -
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