Wpp

WPP plc is a British multinational advertising and public relations company with its main management office in London, United Kingdom, and its executive office in Dublin, Ireland. It is the world's largest advertising company by revenues, and employs around 162,000 people in 3,000 offices across 110 countries. It owns a number of advertising, public relations and market research networks, including Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young & Rubicam and Cohn & Wolfe.WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on NASDAQ.
Posts about Wpp
  • How Amazon’s Whole Foods Buy Could Transform the Retail Ecosystem

    … Amazon’s recent $13.7 billion acquisition of Whole Foods Market could signal a new era of experimentation and pushing boundaries in retail as the company continues to redefine content and commerce in the grocery space and elsewhere, according to Gwen Morrison, co-CEO of The Store, WPP’s global retail practice. “It’s a mistake to just look…

    Street Fightin How To's- 21 readers -
  • ‘The one to watch’: Amazon is set to turn the duopoly into a troika

    … grown as to where the aftershocks of Amazon’s move into media will be felt most, with executives from Vodafone, WPP and ITV among those at the conference to offer their opinions. Amazon’s potential to bypass brands WPP CEO Martin Sorrell recounted a recent conversation with a client who pointed out that Amazon could easily use Alexa to connect…

    Digiday- 14 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Alert: DOJ Investigates Agency WPP For Price Fixing

    … the world’s largest media agency, WPP, to its list. As the spotlight is being put on anti-competitive behavior, ad fraud will likely be a common headline in the upcoming year as advertising practices of top ad techs come under scrutiny. WPP wrote in response to the investigation, “WPP confirms that, similarly to Interpublic, Omnicom and Publicis, three…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
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