Wpp

WPP plc is a British multinational advertising and public relations company with its main management office in London, United Kingdom, and its executive office in Dublin, Ireland. It is the world's largest advertising company by revenues, and employs around 162,000 people in 3,000 offices across 110 countries. It owns a number of advertising, public relations and market research networks, including Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young & Rubicam and Cohn & Wolfe.WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on NASDAQ.
Posts about Wpp
    • Alert: DOJ Investigates Agency WPP For Price Fixing

      The Antitrust group of the US Department of Justice is heading up an investigation that is focusing on possible price fixing concerning video production and post-production practices of companies in the advertising industry. The investigation, which already has Publicis, Interpublic, and Omnicom on its possible offender list, is adding the world’s largest media agency, WPP, to its list.

      Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been…

    Street Fight- 7 readers -
  • BuzzFeed Just Became a Content Marketing Tech Company

    … At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM…

    Dillon Baker/ Relevance- 42 readers -
  • The Next Evolution of Marketing – Book Interview

    … over half of the book to real-life experiences from my career creating and executing this type of program as a brand manager at Procter & Gamble and an agency lead at WPP. You’ll find tips on how to sell in, measure success, and overcome barriers to launching your own meaningful marketing programs. How do you describe yourself professionally…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 24 readers -
  • Holiday reads: The books on top execs’ nightstands

    …” by Ben Horowitz “He’s brilliant. I recently finished ‘Zero to One’ by Peter Thiel and highly recommend it. I just bought ‘Thinking, Fast and Slow’ but haven’t started it yet.” — Jason Seiken, chief content officer, Telegraph Media Group. “Where Does It Hurt?” by Jonathan Bush “This book calls for entrepreneurs and digital technologists…

    Chris Smith/ Digiday- 11 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 15 readers -
  • Reasons for agencies to give thanks, in 5 charts

    … with 37.6 percent at the same period last year. At WPP, most of the revenue is coming from digital media platforms. This year, WPP attributed most of its growth to media units like Xaxis. Agency stocks are also on an upward trajectory, hitting all-time highs in 2014, according to Pivotal Research analyst Brian Weiser, who noted that Omnicom and WPP…

    Shareen Pathak/ Digiday- 8 readers -
  • How Tumblr’s making its case to brands

    … In the year since Yahoo coughed up $1 billion to buy Tumblr, there have plenty of detractors about the biggest acquisition Marissa Mayer has made in her tenure. Tumblr wants to change that narrative by positioning itself as more a media channel than large social network. Whether that pitch will convince media buyers that Tumblr’s more than just…

    John Mcdermott/ Digidayin Social Facebook Twitter How To's- 6 readers -