WPP plc is a British multinational advertising and public relations company with its main management office in London, United Kingdom, and its executive office in Dublin, Ireland. It is the world's largest advertising company by revenues, and employs around 162,000 people in 3,000 offices across 110 countries. It owns a number of advertising, public relations and market research networks, including Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young & Rubicam and Cohn & Wolfe.WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on NASDAQ.
Posts about Wpp
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … of retail panel at last month’s Street Fight Summit led by Storyline Development principal Evan Neufeld and featuring Gwen Morrison, co-CEO of The Store, the retail practice of global advertising giant WPP, and Steve Cheney, co-founder and SVP at Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s…

    Street Fight- 5 readers -
  • BuzzFeed Just Became a Content Marketing Tech Company

    … isn’t the first media company to license its tech to a major agency. Vox Media—the other new media titan that, like BuzzFeed, recently landed a $200 million investment from NBCUniversal—recently partnered with DigitasLBi on similar terms. Like BuzzFeed, Vox Media offered proprietary tech—its publishing platform Chorus—and access to creative talent…

    Dillon Baker/ Relevance- 38 readers -
  • The Next Evolution of Marketing – Book Interview

    … over half of the book to real-life experiences from my career creating and executing this type of program as a brand manager at Procter & Gamble and an agency lead at WPP. You’ll find tips on how to sell in, measure success, and overcome barriers to launching your own meaningful marketing programs. How do you describe yourself professionally…

    Heidi Cohen/ Heidi Cohen- 10 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video Intelligence: Strategizing Cross…

    Danny Sullivan/ Marketing Land- 23 readers -
  • Holiday reads: The books on top execs’ nightstands

    …-free retreat than in his own mind… So constantly give yourself this retreat, and renew yourself’.” — Arianna Huffington, president & editor-in-chief, The Huffington Post Media Group “An Officer and A Spy” by Robert Harris “At the moment, I’m reading this brilliant retelling of the Dreyfus Affair –- the notorious incident that many people…

    Chris Smith/ Digiday- 10 readers -
  • 5 things we learned about agencies in 2014

    … created KBS Ventures. This year, Publicis launched an “innovation space” in London at the Publicis Drugstore where it will connect startups with brands and get cozy with the startup world by offering classes, accelerators and incubator programs. It joined Iris Worldwide’s startup program, Nursery, and R/GA’s successful accelerator program, to see…

    Shareen Pathak/ Digiday- 12 readers -
  • Reasons for agencies to give thanks, in 5 charts

    … with 37.6 percent at the same period last year. At WPP, most of the revenue is coming from digital media platforms. This year, WPP attributed most of its growth to media units like Xaxis. Agency stocks are also on an upward trajectory, hitting all-time highs in 2014, according to Pivotal Research analyst Brian Weiser, who noted that Omnicom and WPP…

    Shareen Pathak/ Digiday- 7 readers -
  • How Tumblr’s making its case to brands

    … for Tumblr in conjunction with market research firms Millward Brown and Added Value, both part of agency holding company WPP. The Tumblr study also concluded, shockingly, that no platform provides that experience better than Tumblr. The study also suggests that media consumption has a tangible, positive effect on how Tumblr users view brands. Tumblr…

    John Mcdermott/ Digidayin Social Facebook Twitter How To's- 5 readers -
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