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Over the last several weeks, we’ve had a chance to get recommendations on a lot of aspects of the content marketing process — from ways to find great content creators (both internally and externally), to the latest tools and techniques for executing on and measuring the impact of a content marketing strategy, to ways to infuse content with a higher purpose.
… seeming like a natural canvas for bigger images and clearer graphics. Three brands — Vera Bradley, Wrangler and Rolex — have iPad apps but no iPhone apps. These were launched for specific campaigns, as opposed to general commerce offering, said Lazlo. The IAB designed its research with the thinking that the mobile Web, not apps, are the real…