Writers Prayer

  • Good Marketing Content Uses Simple Writing

    … to read it, even if they have a Ph.D. Academics like to explain small ideas to small audiences with big words. As marketers, we want to reach big audiences with big ideas, so we need small words. That means cut the jargon, cut the adjectives and adverbs, and stop trying to impress people with the biggest words you can find. The best writers can explain…

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