Writing Best Practices

    • How to select a common topic for a blog (or video or podcast)

      When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series). “I like so many things,” my clients will say. “How do I pick just one?” But it is something that must happen.

      {grow}in How To's- 18 readers -
    • Three ways to turn client email into new business value

      By Mars Dorian, {grow} Contributing Columnist A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better at “reading” emails.

      {grow}in EMail- 13 readers -
  • If you’re preparing a roundup post, stop this right now

    … By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips…

    {grow}- 25 readers -
  • Learn to create effective content by putting it through the RITE test

    … By Mark Schaefer Here’s a proven method to consistently create effective content: Put it to the RITE test. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. If you create content that hits at least three out of these four angles, you’ll be spinning gold my friend. Let’s take a deeper look. Relevant What if you…

    {grow}in Content- 13 readers -
  • Do you have to be a great writer to be a great blogger?

    … By Mark Schaefer If you’re not confident in your writing skills, can you still be a great blogger? Let’s be honest. Good writing matters. But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. Let’s take a look at a few tricks of the trade to help you sharpen your writing skills. Read it out…

    {grow}- 1 readers -
  • Voice from the trenches: Midway through writing a book

    …, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Voice from the trenches: Midway through writing a book appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

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  • I love big blogs and I cannot lie.

    …-content viewing. The average Facebook Live post is now over 10 minutes long and some of the most popular posts are over an hour long. Finally, here is a list of my five most popular blog posts from the past two years and the word count: Content Shock (2,188 words) The best social media platforms for your business (2,257 words) 20 ways…

    {grow}- 13 readers -
  • How do I find time to create content? 25 Ideas!

    … having the time, it’s whether you have the tenacity and drive to do it … and keep doing it. There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Focus. Don’t try to be everywhere and on every…

    {grow}in Content Blogging How To's- 16 readers -
  • Why traditional journalism and social influence are blurring

    … in the world. Contact Mark to have him speak to your company event or conference soon. Related Posts Tags: bethany mota, ethics, evergreen, influence marketing, jeff jarvis, journalism and social media, mark schaefer, natalie zfat, streaming video Posted in Influence and Power, Influence marketing, streaming video, Traditional media and advertising, Writing best practices | No Comments » All posts …

    {grow}in Social- 17 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 22 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 8 readers -
  • Why it’s a very good sign that people don’t read your content

    … going to share it … even if they didn’t read it. I eventually learned that I wasn’t necessarily doing anything wrong. Chris was a star because he patiently and persistently created content and engaged with his audience in a way that created a glue-like emotional bond. That is blogging, that is branding, at its best. Content on auto-pilot Finally, I…

    {grow}in Social Content- 11 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 26 readers -
  • Five ideas: Constructive engagement in destructive times

    … people would be required by law to work to provide the necessary funds?” Smart questions can steer a conversation in constructive ways. That’s also why the best coaches and mentors pose insightful questions so their clients actually find the answer within themselves. 5) Listen. Show genuine interest A lot of misunderstanding comes through lack…

    {grow}- 13 readers -
  • Emoji marketing? You better believe it!

    … By Hannah Chapple, {grow} Community Member Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford…

    {grow}- 15 readers -
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