Writing Best Practices

    • How do I find time to create content? 25 Ideas!

      By Mark Schaefer I’ve never met a person who says they have too much time, especially when it comes to creating content! But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. Everybody has the same time to create content, but not everybody makes it a priority.

      {grow}in Content Blogging How To's- 14 readers -
    • I love big blogs and I cannot lie.

      By Mark Schaefer I recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. In fact, I have an alternate theory.

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    • Voice from the trenches: Midway through writing a book

      By Mark Schaefer I’ve been immersed in an exciting new project and it has literally taken up so much of my … well, my entire BEING, I suppose … that I thought I would give you a progress report. I’m writing a new book. I’ve been a prolific writer, publishing five books in five years (plus two updated editions, so really seven in five years!) This has not been a plan.

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  • Do you have to be a great writer to be a great blogger?

    … in the blogging world because people don’t have the patience to wait for your conclusion. Start with the conclusion and then explain it. I see too many posts that do not get to the guts of the issue until you are one-third down the page. The magic of RITE In my classes, I urge students to create content through the filter of RITE. It should…

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  • Why traditional journalism and social influence are blurring

    … in the world. Contact Mark to have him speak to your company event or conference soon. Related Posts Tags: bethany mota, ethics, evergreen, influence marketing, jeff jarvis, journalism and social media, mark schaefer, natalie zfat, streaming video Posted in Influence and Power, Influence marketing, streaming video, Traditional media and advertising, Writing best practices | No Comments » All posts …

    {grow}in Social- 13 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 14 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 7 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 8 readers -
  • How your personality aligns with social media content types

    … that the chart was getting too crowded. So there are lots of other options to consider like infographics and webinars. But if you’re just starting out and you’re a little overwhelmed by all the content and distribution choices, I thought this template might be a something to think about. What do you think? What do you like? What did I miss? Let me know…

    {grow}in Social Content How To's- 21 readers -
  • Five ideas: Constructive engagement in destructive times

    … people would be required by law to work to provide the necessary funds?” Smart questions can steer a conversation in constructive ways. That’s also why the best coaches and mentors pose insightful questions so their clients actually find the answer within themselves. 5) Listen. Show genuine interest A lot of misunderstanding comes through lack…

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  • Emoji marketing? You better believe it!

    … is “exactly what you think it is.” The article goes on to provide an example that if someone in Chicago tweets a pizza emoji ?, they could then be targeted with ads by a local pizza restaurant. Emjoi marketing starts with understanding your audience But like every new channel, fad, or form of communication, brands and marketers will need…

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  • Why “rich content” is central to your social media strategy

    Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the web to try to determine an individual’s relative leve ...

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  • Keeping your content promise, even when it hurts

    … I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. She had an idea for a guest post and I thought it was a good one — original, timely, passionate. I encouraged her to give…

    {grow}in Content- 9 readers -
  • Research proves there is still a place for long form content

    …% of long-form interactions take place in the first three days. There is another aspect to long-form content overlooked by many marketers today. Buzz Sumo, The New York Times and other organizations have determined that longer content gets shared more. I think the lesson here to re-think your strategy if you’re only dosing your customers with short…

    {grow}in Content Blogging- 8 readers -
  • Lessons learned while deleting 274 blog posts

    … I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. So I started at the beginning…

    {grow}in SEO Content Blogging- 12 readers -
  • Five simple ideas to cut your blogging time in half

    I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Then I realized how many great business benefits I was making through the blog and decided I better get serious about it. I became more dedicated and disciplined, which really paid off because the only way you’re going to get good at this i ...

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  • How to achieve flow when you create content

    … Have you ever achieved “flow?” When I was writing my book The Content Code, it happened to me. It was something weird and wonderful: The fact that I was covering an entirely new subject presented a significant intellectual challenge. I knew this book could be my best work. After months of reading and research, the path for the book suddenly…

    {grow}in Social Content How To's- 8 readers -
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