Writing Best Practices

    • How writing a book becomes part of a marketing strategy

      By Mark Schaefer We live in an amazing and empowering time. Today if you dream of writing a book, you don’t have to wait for a literary agent or a call from a New York publisher. You can publish yourself. But should you? Books are hot again. Independent bookstores are growing despite a decade of pummeling from Amazon. Millennials are the leading generation of readers.

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  • Content creation lessons from a tiny wedding toast

    … By Mark Schaefer I usually hate blog posts like “Seven Content Marketing Lessons I learned from Game of Thrones” or “Twitter Lessons from Star Wars.” I look on that kind of content as contrived and frankly lazy. I’ve never written a post like that but today I am kind of writing a post like that. It’s a couple of real lessons that might…

    {grow}in Content- 16 readers -
  • The four disciplines that lead to consistent creativity

    … and write your blog, record your video, or produce a podcast, you’ll never have writer’s block because you’ll never be staring at a blank screen. You’ll have a juicy list of ideas to choose from every week. The only time I ever hit a dry spell in my blogging career was when I got out of the habit of writing down the ideas. 3. The discipline…

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  • 10 Maxims of Successful Blogging

    … world. The only way to stand out is to dig down deep and bring your own story to the world. Your point of differentiation is you. You have no competitors. Write a blog post that only you could write. 2. The biggest challenge to blogging isn’t having the time, the ideas, or the resources to do it. It’s having the courage to do it. It takes guts…

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  • 3 Valuable lessons content creators can take from popular fiction

    … By Mars Dorian, {grow} Contributing Columnist When I traveled to Italy for a month to recover from my creative burnout, I launched through 13 books and watched four complete anime series in a month. Swiss travel thrillers, futuristic health dystopia anime, justice thrillers about the death penalty, young students teaming up with death gods…

    {grow}in Content- 14 readers -
  • 3 Lessons I learned from my creative burnout

    … a content piece every breath you take and unfortunately, a lot of people do. The result? Social media channels get flooded with samey samey content you have seen a dozen times before. It’s just adding more ammunition to the content shock, you see it every day: Average how-to advice articles shared on Twitter. A rambling political post on Facebook…

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  • Don’t tell your story, ADD your story

    … of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration marked safe for re-use by Unsplash. The post Don’t tell your story, ADD your story appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

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  • Can you blog effectively if you need to be liked?

    … By Mark Schaefer I will never forget the powerful lesson I learned in my very first performance review many years ago. To be accurate, it was many, many years ago. But it was a revelation that still means something to me and maybe it will mean something to you, too. After my first year on the job it was performance review time. I had…

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  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 17 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at http://www.marsdorian.com and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • If you’re preparing a roundup post, stop this right now

    … By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips…

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  • Learn to create effective content by putting it through the RITE test

    …, but they are relevant to my core topic. Interesting The “I” in RITE is Interesting. Publishing your content isn’t a creative writing contest. It’s a war for attention. Every single piece of content you produce must be interesting. If you can’t do that consistently, you’ll lose your audience to competitors who can hold their attention. How do you stay…

    {grow}in Content- 18 readers -
  • Do you have to be a great writer to be a great blogger?

    … By Mark Schaefer If you’re not confident in your writing skills, can you still be a great blogger? Let’s be honest. Good writing matters. But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. Let’s take a look at a few tricks of the trade to help you sharpen your writing skills. Read it out…

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  • Voice from the trenches: Midway through writing a book

    … By Mark Schaefer I’ve been immersed in an exciting new project and it has literally taken up so much of my … well, my entire BEING, I suppose … that I thought I would give you a progress report. I’m writing a new book. I’ve been a prolific writer, publishing five books in five years (plus two updated editions, so really seven in five years…

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