Writing Best Practices

    • 10 Maxims of Successful Blogging

      By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense world.

      {grow}- 13 readers -
    • 3 Valuable lessons content creators can take from popular fiction

      By Mars Dorian, {grow} Contributing Columnist When I traveled to Italy for a month to recover from my creative burnout, I launched through 13 books and watched four complete anime series in a month. Swiss travel thrillers, futuristic health dystopia anime, justice thrillers about the death penalty, young students teaming up with death gods to punish crime—yeah, the gamut ran wild.

      {grow}in Content- 13 readers -
  • 3 Lessons I learned from my creative burnout

    … a one or two day break. In fact, judging from my new experiences, high quality breaks improve my writing. The prose is sharper, the ideas more fresh. When I work my body like a machine, it creates automatic and lifeless work while health takes a deep dive down. I deliberately plan my recreational time now. Good food with friends. Lots of walking…

    {grow}- 11 readers -
  • Don’t tell your story, ADD your story

    … By Mark Schaefer What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. And to do that … I will use a story. A friend of mine went through my book KNOWN but was stuck on defining his sustainable interest — in other words, what…

    {grow}- 21 readers -
  • Can you blog effectively if you need to be liked?

    … By Mark Schaefer I will never forget the powerful lesson I learned in my very first performance review many years ago. To be accurate, it was many, many years ago. But it was a revelation that still means something to me and maybe it will mean something to you, too. After my first year on the job it was performance review time. I had…

    {grow}- 18 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 17 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at http://www.marsdorian.com and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • How to select a common topic for a blog (or video or podcast)

    … When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series). “I like so many things,” my clients will say. “How do I pick just one?” But it is something that must happen. When you commit to creating content…

    {grow}in How To's- 23 readers -
  • If you’re preparing a roundup post, stop this right now

    … By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips…

    {grow}- 33 readers -
  • Learn to create effective content by putting it through the RITE test

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 18 readers -
  • Do you have to be a great writer to be a great blogger?

    … for a blog post and 3-4 key bullet points and let a professional work their magic. Start You cannot become a great blog writer in one day, in one week, or one month. It takes experience and practice. You will get better, faster, and more effective over time as you find “your voice,” get feedback from your community, and figure out your own system…

    {grow}- 2 readers -
  • Voice from the trenches: Midway through writing a book

    …!) This has not been a plan. It’s just when I come across a big problem that people are having that extends beyond the boundaries of blog posts, I dive in and solve it through a book. Here’s the problem I solve with my new book: To succeed in many careers today, there’s a huge advantage to being “known.” Becoming known in your industry can lead…

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  • I love big blogs and I cannot lie.

    … By Mark Schaefer I recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. In fact, I have an alternate…

    {grow}- 21 readers -
  • How do I find time to create content? 25 Ideas!

    … having the time, it’s whether you have the tenacity and drive to do it … and keep doing it. There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Focus. Don’t try to be everywhere and on every…

    {grow}in Content Blogging How To's- 20 readers -
  • Why traditional journalism and social influence are blurring

    … of people around the world. This sounds like something a journalist would do, right? I once heard Jeff Jarvis, a keen observer about the profession, describe a journalist as “I was there and you were not” … meaning that anybody with a smartphone (or smart drone!) can be a reporter today. I have actually worked as a journalist and was trained…

    {grow}in Social- 25 readers -
  • The business case for breaking the content marketing rules

    … are necessary to keep things organized and focused in many situations, especially when you are creating content for large and complex organizations. The best personas capture digital behavior and preferences as well as personality traits. But I can think of nothing more boring than creating scripted content that you think a made-up person is going to like…

    {grow}in Content- 30 readers -
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