Writing Best Practices

  • If you’re preparing a roundup post, stop this right now

    … By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips…

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  • Learn to create effective content by putting it through the RITE test

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 13 readers -
  • Do you have to be a great writer to be a great blogger?

    … in the blogging world because people don’t have the patience to wait for your conclusion. Start with the conclusion and then explain it. I see too many posts that do not get to the guts of the issue until you are one-third down the page. The magic of RITE In my classes, I urge students to create content through the filter of RITE. It should…

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  • Voice from the trenches: Midway through writing a book

    …!) This has not been a plan. It’s just when I come across a big problem that people are having that extends beyond the boundaries of blog posts, I dive in and solve it through a book. Here’s the problem I solve with my new book: To succeed in many careers today, there’s a huge advantage to being “known.” Becoming known in your industry can lead…

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  • I love big blogs and I cannot lie.

    …-content viewing. The average Facebook Live post is now over 10 minutes long and some of the most popular posts are over an hour long. Finally, here is a list of my five most popular blog posts from the past two years and the word count: Content Shock (2,188 words) The best social media platforms for your business (2,257 words) 20 ways…

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  • How do I find time to create content? 25 Ideas!

    … By Mark Schaefer I’ve never met a person who says they have too much time, especially when it comes to creating content! But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. Everybody has the same time to create content, but not everybody makes it a priority. The real question isn’t…

    {grow}in Content Blogging How To's- 15 readers -
  • Why traditional journalism and social influence are blurring

    … the most interesting two hours of the whole year. The strain in the room was palpable. They were journalists. They were taught to stay OUT of the news and now their company was urging them to actively participate in the social web. It was a titanic clash of culture and even ethics. But being a reporter AND a brand is the expectation today…

    {grow}in Social- 15 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 16 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 8 readers -
  • Why it’s a very good sign that people don’t read your content

    … them so much, that they want to share their content to support them. This is the exceptional example of a person or company that transcends the content, transcends SEO, transcends social media and becomes a Heroic Brand. And that’s what was happening between Chris and his audience. It almost didn’t matter what he wrote, his passionate fans were…

    {grow}in Social Content- 9 readers -
  • How your personality aligns with social media content types

    … type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. In an excellent post about the human factors behind Snapchat Jay Acunzo argues that the best content is goofy and random. When people…

    {grow}in Social Content How To's- 25 readers -
  • Five ideas: Constructive engagement in destructive times

    … By Mars Dorian, {grow} Contributing Columnist I’m not a kind man. It’s hard for me to easily connect with people, as I prefer to live & work inside my creative cave. But whenever I hear about a tragedy and the killing of innocent people, no matter their ethnicity or job, it makes me hold still and ponder. With all the destruction going…

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  • Emoji marketing? You better believe it!

    … By Hannah Chapple, {grow} Community Member Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford…

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