Writing Best Practices

    • The business case for breaking the content marketing rules

      By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting Identify ...

      {grow}in Content- 13 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist…

    {grow}in Content- 6 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 7 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 19 readers -
  • Five ideas: Constructive engagement in destructive times

    … people would be required by law to work to provide the necessary funds?” Smart questions can steer a conversation in constructive ways. That’s also why the best coaches and mentors pose insightful questions so their clients actually find the answer within themselves. 5) Listen. Show genuine interest A lot of misunderstanding comes through lack…

    {grow}- 8 readers -
  • Emoji marketing? You better believe it!

    … By Hannah Chapple, {grow} Community Member Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford…

    {grow}- 12 readers -
  • Why “rich content” is central to your social media strategy

    … like National Geographic would agree!) A good starting point Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. There are other possible secondary sources — photographic content, Slideshare presentations, perhaps…

    {grow}in Social Content Blogging- 13 readers -
  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 7 readers -
  • Research proves there is still a place for long form content

    …% of long-form interactions take place in the first three days. There is another aspect to long-form content overlooked by many marketers today. Buzz Sumo, The New York Times and other organizations have determined that longer content gets shared more. I think the lesson here to re-think your strategy if you’re only dosing your customers with short…

    {grow}in Content Blogging- 6 readers -
  • Lessons learned while deleting 274 blog posts

    … I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. So I started at the beginning…

    {grow}in SEO Content Blogging- 10 readers -
  • Five simple ideas to cut your blogging time in half

    … you’re going to get good at this is to practice! Without question, my biggest obstacle to consistent blogging was time. It still takes time of course, but today I can deliver a lot more content for a lot less time than I did a few years ago. Here are some ideas you can use to become dramatically more efficient with your content creation. In fact…

    {grow}in Blogging- 12 readers -
  • How to achieve flow when you create content

    … is called flow state, or an optimal performance experience, an idea coined by researcher Mihaly Csikszentmihalyi and discussed in his bestselling book, Flow: The Psychology of Optimal Experience. Back in the 1970s, he performed one of the largest psychological studies ever — asking people from all over the world about the times in their life when…

    {grow}in Social Content How To's- 6 readers -
  • 25 High-impact blog posts from 2015

    … Each year I do a round-up post that summarizes my best content of the year. If you missed some of my best posts, here’s your chance to catch up! I’ve divided this into my most popular posts (in terms of page views) and then a few more that may not have been the most popular but had an impact nonetheless. A few surprises here as I counted down…

    {grow}in Content- 12 readers -
  • Personal business lessons from 2015 and what you can learn from them

    … By Mars Dorian, {grow} Contributing Columnist The end is nigh for 2015, which has been an interesting year for the online world, to say the least. Blogging has been declared dead, before it was revived, after it has been dubbed micro-blogging, but before it was dead again. Today, I want to share the most important personal business lessons…

    {grow}in Blogging- 9 readers -
  • What is the future of blogging?

    It seems to be that time of year when the “is blogging dead” debate swirls around the social web. Of course it’s not dead, but it is changing … a lot! In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right ...

    {grow}- 16 readers -
Get the top posts daily into your mailbox!
See more
Affinio Avinash Kaushik Best Practices Big Data And Analytics Blog Post Ideas Blog Topic Ideas Blog Topics Blogging Blogging Best Practices Blogging Tips Branding Business Relationships Business Strategy Business Writing Citysearch Communication Community Building Communty Building Connection Content Code Content Creation Content Distribution Content Ignition Content Ignition Strategy Content Marketing Content Marketing Best Practices Content Marketing Strategy Content Shock Corporate Communications Criticism Economics Of Social Media Email Best Practices Email Etiquette Email Marketing Emojis Engagement Ethics Evergreen Evernote Facebook Facebook Marketing Flickr Freedom Of Speech Futurism Futurist Goodreads Hate Mail Hubspot Infographics Innovation Internet Marketing Interviewing Kerry Gorgone Leadership Linda Dessau Linkedin Mark Schaefer Marketing Best Practices Marketing Strategy Marketing Technology Mars Mars Dorian Mitch Joel Most Popular Online Reviews Personal Personal Branding Personalities Of The Social Web Pew Pinterest Podcasts Productivity Psychology And Social Media Scott Monty Self Publishing Seo Seth Godin Slideshare Presentations Snapchat Social Media Social Media And Politics Social Media Best Practices Social Media Examiner Social Media For Social Good Social Media Marketing Social Media Strategy Sociology Starting A Blog The Casual Vacancy The Content Code The Marketing Companion Thought Police Time Management Twitter Video Blogs Visual Communication Writing Writing For A Blog Writing Tips Youtube And Video
More from around the web