Writing Best Practices

    • If you’re preparing a roundup post, stop this right now

      By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips? Here is the answer: Approximatel ...

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  • Learn to create effective content by putting it through the RITE test

    …, but they are relevant to my core topic. Interesting The “I” in RITE is Interesting. Publishing your content isn’t a creative writing contest. It’s a war for attention. Every single piece of content you produce must be interesting. If you can’t do that consistently, you’ll lose your audience to competitors who can hold their attention. How do you stay…

    {grow}in Content- 12 readers -
  • Do you have to be a great writer to be a great blogger?

    … By Mark Schaefer If you’re not confident in your writing skills, can you still be a great blogger? Let’s be honest. Good writing matters. But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. Let’s take a look at a few tricks of the trade to help you sharpen your writing skills. Read it out…

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  • Voice from the trenches: Midway through writing a book

    … By Mark Schaefer I’ve been immersed in an exciting new project and it has literally taken up so much of my … well, my entire BEING, I suppose … that I thought I would give you a progress report. I’m writing a new book. I’ve been a prolific writer, publishing five books in five years (plus two updated editions, so really seven in five years…

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  • I love big blogs and I cannot lie.

    … when it’s long (“Hey look! I finished a long blog post!”) but they may not finish the entire piece of content, the longer it gets. The weird economics of blogging The Orbit research also showed that the amount of time bloggers are spending to create their posts is rising dramatically. The average blog post now takes 3 hours 16 minutes to write. That’s…

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  • How do I find time to create content? 25 Ideas!

    …!” Learn to say no. Every minute you spend on tasks not central to your goal is time that is gone forever. Guard your time carefully since it is the only asset you have to devote to content creation. Look ahead. What interruptions do you have in the upcoming weeks and months? Vacation? Business trips? Family commitments? Prepare for these…

    {grow}in Content Blogging How To's- 14 readers -
  • Why traditional journalism and social influence are blurring

    … in the world. Contact Mark to have him speak to your company event or conference soon. Related Posts Tags: bethany mota, ethics, evergreen, influence marketing, jeff jarvis, journalism and social media, mark schaefer, natalie zfat, streaming video Posted in Influence and Power, Influence marketing, streaming video, Traditional media and advertising, Writing best practices | No Comments » All posts …

    {grow}in Social- 13 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 14 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 7 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 8 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 23 readers -
  • Five ideas: Constructive engagement in destructive times

    … had always believed knowing as much as possible was the way to go, but there’s ‘wrong’ information. Most news businesses around the world depend on selling advertising space, and to achieve that, they need the most eyeballs. Which means they produce emotionally stirring snippets that hook the consumer without enlightening him. Good for them, bad…

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  • Emoji marketing? You better believe it!

    … their audiences prefer and communicate with them accordingly.” At Affinio, we analyze the social connections that exist within an online audience and then segment the audience into naturally-occurring interest-based communities (clusters). From there we are able to identify the interests, content, hashtags, and ultimately what is most important…

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  • Why “rich content” is central to your social media strategy

    … – no. To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content:” A blog. A podcast. A video series. … and in some cases visual content like photography (certainly an organization…

    {grow}in Social Content Blogging- 15 readers -
  • Keeping your content promise, even when it hurts

    … I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. She had an idea for a guest post and I thought it was a good one — original, timely, passionate. I encouraged her to give…

    {grow}in Content- 11 readers -
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