Writing Headlines

  • How to Write A Title That Makes Visitors Engage

    … Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers attention better than our competitors so that they click-through and get…

    Douglas Karr/ Marketing Technology Blogin How To's- 21 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 17 readers -
  • The Impact of Headlines and Tone of Voice on Conversion

    … of different tones of voice. It only takes a few tweaks to headlines and so on. Using tone of voice effectively requires patience, practice and sometimes a willingness to be daring, but it can have a huge impact of engagement and, as as result, conversions. I’ll show you how as we go along. A Process for Tweaking Your Tone Step 1: Audit The first step…

    The Daily Egg- 14 readers -
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