Writing Headlines

  • How to Write A Title That Makes Visitors Engage

    …, How to Write Powerful Headlines That Demand Attention. In it, they speak to utilizing the following methodology. SHINE Method of Writing Good Titles S – Be specific about the topic that you’re writing about. H – Be helpful. Providing value to your audience increases their faith and trust in you as an authority. I – Be immediately…

    Douglas Karr/ Marketing Technology Blogin How To's- 17 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 15 readers -
  • The Impact of Headlines and Tone of Voice on Conversion

    … “benefits, not features” to its natural conclusion. Its subject is the same as its title: People don’t buy products, they buy better versions of themselves. This is where copywriting becomes extremely important. It’s easy to convey features in writing, but much harder to nail down why your product will make your target audience become a better…

    The Daily Egg- 12 readers -
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