Writing Headlines

  • How to Write A Title That Makes Visitors Engage

    … the content they are seeking. On the average, five times as many people read the headline as read the body copy Tweet This!. When you have written your headline, you have spent 80 cents our of your dollar. David Ogilvy, Confessions of an Advertising Man. Notice I did not say how to write clickbait, or how to get readers just to click. Every time…

    Douglas Karr/ Marketing Technology Blogin How To's- 27 readers -