Writing Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

    Relevancein EMail- 36 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

    Relevance- 35 readers -
  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … advertisements and limiting sponsored content to maintain credibility and prestige. Whether you floated into marketing from journalism or drifted into journalism from marketing, now is a good time to revisit the founding journalism beliefs that preceded this new wave of #contentcreators. It’s never too late for content marketers to learn how to create, publish and promote like true journalists. …

    Relevancein Content- 20 readers -