Writing Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevancein EMail- 25 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 23 readers -
  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … marketers and journalists can incorporate into their future strategy. Content marketing is no longer a guessing game. The more digital content you produce, the more analytical opportunities you create. Trying various content formats and publishing platforms creates more entryways for readers. As you work to diversify your content, keep an eye out…

    Relevancein Content- 15 readers -