Writing Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevance- 8 readers -
  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … Many journalists have ditched dailies, waved goodbye to weeklies, and pitched traditional pubs out of the door in favor of content marketing. The marketing industry is beginning to encourage processes and skills, such as long-form blog posts, that harken back to the founding principles of traditional journalism. It’s no coincidence that just about…

    Relevancein Content- 7 readers -
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