Writing Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

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  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

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  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … Many journalists have ditched dailies, waved goodbye to weeklies, and pitched traditional pubs out of the door in favor of content marketing. The marketing industry is beginning to encourage processes and skills, such as long-form blog posts, that harken back to the founding principles of traditional journalism. It’s no coincidence that just…

    Relevancein Content- 16 readers -