Writing Strategy

    • Want Social Shares? Then A/B Test Your Headlines

      Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

      Relevancein EMail- 13 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

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  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … marketers and journalists can incorporate into their future strategy. Content marketing is no longer a guessing game. The more digital content you produce, the more analytical opportunities you create. Trying various content formats and publishing platforms creates more entryways for readers. As you work to diversify your content, keep an eye out…

    Relevancein Content- 10 readers -
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