Writing Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevancein EMail- 34 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevance- 31 readers -
  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … advertisements and limiting sponsored content to maintain credibility and prestige. Whether you floated into marketing from journalism or drifted into journalism from marketing, now is a good time to revisit the founding journalism beliefs that preceded this new wave of #contentcreators. It’s never too late for content marketers to learn how to create, publish and promote like true journalists. …

    Relevancein Content- 16 readers -