Writing Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevancein EMail- 31 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 28 readers -
  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    Many journalists have ditched dailies, waved goodbye to weeklies, and pitched traditional pubs out of the door in favor of content marketing. The marketing industry is beginning to encourage processes and skills, such as long-form blog posts, that harken back to the founding principles of traditional journalism.

    Relevance- 16 readers -
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