• Infographic: The State of the Media Industry

    … take a look at how these strategies have developed in the past year. Native advertising This past year was when native advertising really became a bonafide component of content marketing.The New York Times launched its T Brand Studio, The Wall Street Journal debuted WSJ. Custom Studios, and BuzzFeed continues to rake in six-figure sums from ad…

    Amanda Walgrove/ The Content Strategist- 27 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels. The social network outlined its Advertising Week schedule in a post on the Facebook for Business page: Monday, Sept. 29 9:20 a.m. (all times ET), Crowne Plaza: Katie…

    David Cohen/ AllFacebookin Facebook- 23 readers -
  • 10 Content Marketing World 2014 Lessons

    … content. (Hat tip to my CMW Workshop attendees and Lee Odden) Content curation is starting to enter the content marketing lexicon. (Check this content curation glossary.) Why use content curation when you can create your own tailored content? Content curation is the engine behind marketing power. It positions you as an expert by steering your…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 32 readers -
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