Wsj

  • Infographic: The State of the Media Industry

    … take a look at how these strategies have developed in the past year. Native advertising This past year was when native advertising really became a bonafide component of content marketing.The New York Times launched its T Brand Studio, The Wall Street Journal debuted WSJ. Custom Studios, and BuzzFeed continues to rake in six-figure sums from ad…

    Amanda Walgrove/ The Content Strategist- 26 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels. The social network outlined its Advertising Week schedule in a post on the Facebook for Business page: Monday, Sept. 29 9:20 a.m. (all times ET), Crowne Plaza: Katie…

    David Cohen/ AllFacebookin Facebook- 20 readers -
  • 10 Content Marketing World 2014 Lessons

    … to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 28 readers -
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