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… the importance of social campaigns with Adrian Cockle, the Digital Innovation Manager at WWF International. You can watch the webinar here. In the webinar, we learn that social media campaigns are up to 60% more effective than traditional advertising campaigns. We also learn how social campaigns can help businesses: Activate and grow fans and followers…
For most of us, not a day goes by without using an emoticon in text messages, Tweets or emails. The use of these tiny emoticons isn’t limited to a single country or language, and in 2014, one of them even received the title of being the most frequently used “word” of the year. That’s why this year, one organisation harnessed the universal appeal of emoji to raise awareness for ...