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  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 7 readers -
  • QSRs Are Thriving With Location-Based Data, But There’s a Caveat

    … to location-based marketing, and, perhaps more importantly, the data mined from those efforts. Quick Service Restaurants Foot Traffic Trends Q3 2016 asserts that what appears to be working for brands like McDonald’s, which the report found gained a 3% foot traffic share versus other QSR brands, is building consumer profiles and tracking what…

    Street Fight- 3 readers -
  • Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

    … Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M November 15, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted…

    Street Fight- 18 readers -
  • xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities

    … The adage “You are what you eat” takes on new meaning — and new significance for marketers — against the backdrop of new data captured in the recent Foot Traffic Trends report focused on Quick Service Restaurant (QSR) sector and released by location intelligence company xAd. At a high level, the report, based on 37 million visits xAd observed…

    Street Fight- 9 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … and marketing solutions. Here are five location-based mobile ad platforms that businesses can try. 1. MarketPlace by xAd: Delivering targeted messages to people at the right places MarketPlace is a self-serve marketing platform for location-based campaign planning, buying, and reporting. Mobile marketers who use MarketPlace can deliver messages to more…

    Stephanie Miles/ Street Fight- 14 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 17 readers -
  • 5 Tools for Capturing Customers from Competitors

    … competitors’ budgets, and finds new traffic opportunities. AdGooroo uses interactive map reporting to assess individual markets by spend. When all this information is pulled together, businesses should be able to understand their competitor’s strategies, strengths, and weaknesses, and then exploit those weak points through SEM campaigns. 5. Perch…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

    … of funding or IPO in the future. Signpost Ramps Up Revenue Team Former head of business development and partnerships at StumbleUpon, Eric Sedransk, has joined Signpost as a business development manager. Signpost – the CRM tool for local businesses – has raised over $35M in venture capital and closed a large $20.5M round in April 2015. Xaxis’ Light…

    Geoff Michener/ Street Fightin Affiliate- 19 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv March 4, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners…

    Asif Khan/ Street Fight- 9 readers -
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