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  • xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

    Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from traditional media buying.

    Street Fight- 24 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 7 readers -
  • QSRs Are Thriving With Location-Based Data, But There’s a Caveat

    … Global showed that second only to ads for fuel, mobile users most preferred advertising was restaurants, and coffee shops. QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks…

    Street Fight- 3 readers -
  • Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

    … Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M November 15, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted…

    Street Fight- 18 readers -
  • xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities

    … The adage “You are what you eat” takes on new meaning — and new significance for marketers — against the backdrop of new data captured in the recent Foot Traffic Trends report focused on Quick Service Restaurant (QSR) sector and released by location intelligence company xAd. At a high level, the report, based on 37 million visits xAd observed…

    Street Fight- 13 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    …, White Pages, Craigslist, and others. ZettaMobile offers a free 30-day trial for businesses. 5. Smadex: Placing targeted ads on mobile devices A mobile programmatic buying platform, Smadex has options for both self-service and managed clients. Smadex gives businesses a way to engage with hyperlocal audiences by targeting consumers using mobile…

    Stephanie Miles/ Street Fight- 16 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 19 readers -
  • 5 Tools for Capturing Customers from Competitors

    Local merchants can spend thousands of dollars researching which demographic traits their customers have in common, and they can use that data to generate highly-targeted advertising and marketing campaigns. Or, they can just look next door. Consumers who visit a competitor’s business, or follow the company on social media, are indicating that they’re interested in a particula ...

    Stephanie Miles/ Street Fight- 14 readers -
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