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  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 7 readers -
  • QSRs Are Thriving With Location-Based Data, But There’s a Caveat

    … The quick-serve restaurant industry was quick to jump on location-based marketing, and wisely so. There are few industries that are so inherently local and resilient to the forces of e-commerce. Consumers have increasingly responded positively: back in 2010, when location-based mobile ads were just beginning to become “a thing,” a report by MMA…

    Street Fight- 3 readers -
  • Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

    … Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M November 15, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted…

    Street Fight- 16 readers -
  • xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities

    … The adage “You are what you eat” takes on new meaning — and new significance for marketers — against the backdrop of new data captured in the recent Foot Traffic Trends report focused on Quick Service Restaurant (QSR) sector and released by location intelligence company xAd. At a high level, the report, based on 37 million visits xAd observed…

    Street Fight- 7 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … and marketing solutions. Here are five location-based mobile ad platforms that businesses can try. 1. MarketPlace by xAd: Delivering targeted messages to people at the right places MarketPlace is a self-serve marketing platform for location-based campaign planning, buying, and reporting. Mobile marketers who use MarketPlace can deliver messages to more…

    Stephanie Miles/ Street Fight- 13 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 16 readers -
  • 5 Tools for Capturing Customers from Competitors

    … and they can monitor any changes to their competitors’ pages using Socialbakers’ Tracker tool. They can find out when a competitor is “boosting” posts, see what type of content is working best—such a contests or limited-time offers—and they can duplicate that media on their own pages. 3. xAd: Reach consumers on mobile at competitor locations xAd provides…

    Stephanie Miles/ Street Fightin Mobile- 9 readers -
  • Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

    … as Chief Financial Officer. Upserve provides technology products to restaurants to improve operations and customer experience. The company has pivoted a few times and seems like they have found their niche. Investors clearly like the moves since Upserve has raised over $40M in venture capital from top tier investors. Placed Ramping Up With Executive…

    Geoff Michener/ Street Fightin Affiliate- 18 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses…

    Asif Khan/ Street Fight- 8 readers -
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