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  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 7 readers -
  • QSRs Are Thriving With Location-Based Data, But There’s a Caveat

    … Global showed that second only to ads for fuel, mobile users most preferred advertising was restaurants, and coffee shops. QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks…

    Street Fight- 3 readers -
  • xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities

    … The adage “You are what you eat” takes on new meaning — and new significance for marketers — against the backdrop of new data captured in the recent Foot Traffic Trends report focused on Quick Service Restaurant (QSR) sector and released by location intelligence company xAd. At a high level, the report, based on 37 million visits xAd observed…

    Street Fight- 7 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … multiple ad networks, and both mobile and in-app ad impressions, however it doesn’t offer desktop or cross-device functionality. 4. ZettaMobile: Mobile advertising for local businesses ZettaMobile offers DIY tools that merchants can use to create and maintain their own mobile ad campaigns that are targeted to specific locations. ZettaMobile gives…

    Stephanie Miles/ Street Fight- 12 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 16 readers -
  • 5 Tools for Capturing Customers from Competitors

    … and they can monitor any changes to their competitors’ pages using Socialbakers’ Tracker tool. They can find out when a competitor is “boosting” posts, see what type of content is working best—such a contests or limited-time offers—and they can duplicate that media on their own pages. 3. xAd: Reach consumers on mobile at competitor locations xAd provides…

    Stephanie Miles/ Street Fightin Mobile- 9 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses…

    Asif Khan/ Street Fight- 7 readers -
  • Openings and New Hires at Factual, Yext, xAd and ZypMedia

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! SinglePlatform Founder Starts New Food Delivery Company Wiley Cerilli, founder of S ...

    Geoff Michener/ Street Fight- 18 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … percent higher on average when compared to the previous 20-day period. Meanwhile, unique visitors to the app grew 61 percent over the previous month. In the end, in-store sales dollars wound up being 3.7 times greater than in-app sales figures. Over 500,000 users downloaded the app between its initial launch and July 2015. xAd and Oxfam Use…

    Street Fightin EMail- 28 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution December 9, 2015 by Noah Elkin Leave a Comment Filed Under: Features Marketers face a number of big challenges today. One is pinpointing and keeping up with their audiences as they move from device to device — and then from platform to platform on those different devices…

    Street Fight- 25 readers -
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