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  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 7 readers -
  • QSRs Are Thriving With Location-Based Data, But There’s a Caveat

    … Global showed that second only to ads for fuel, mobile users most preferred advertising was restaurants, and coffee shops. QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks…

    Street Fight- 3 readers -
  • Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

    … push into a whole different kind of mobile. Lyft Sees Cash in Dashboard Flash (Wall Street Journal) In the ride-hailing business, every second matters. That’s the message from Lyft Inc., which has created a novel way to shave valuable seconds off each ride and potentially enable drivers to pick up more passengers. Will Virtual Assistants Assist…

    Street Fight- 18 readers -
  • xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities

    … The adage “You are what you eat” takes on new meaning — and new significance for marketers — against the backdrop of new data captured in the recent Foot Traffic Trends report focused on Quick Service Restaurant (QSR) sector and released by location intelligence company xAd. At a high level, the report, based on 37 million visits xAd observed…

    Street Fight- 9 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … and marketing solutions. Here are five location-based mobile ad platforms that businesses can try. 1. MarketPlace by xAd: Delivering targeted messages to people at the right places MarketPlace is a self-serve marketing platform for location-based campaign planning, buying, and reporting. Mobile marketers who use MarketPlace can deliver messages to more…

    Stephanie Miles/ Street Fight- 15 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 18 readers -
  • 5 Tools for Capturing Customers from Competitors

    … and they can monitor any changes to their competitors’ pages using Socialbakers’ Tracker tool. They can find out when a competitor is “boosting” posts, see what type of content is working best—such a contests or limited-time offers—and they can duplicate that media on their own pages. 3. xAd: Reach consumers on mobile at competitor locations xAd provides…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

    …. Nonetheless, Schedulicity is in a competitive space and precise growth and technology execution is what will drive the company forward. Upserve Makes Strategic Hires Upserve — formerly known as Swipely — has hired two executives to help with the company’s strategic growth plans. Paul Goetz will join as Chief Revenue Officer and Sean Lannan…

    Geoff Michener/ Street Fightin Affiliate- 20 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses…

    Asif Khan/ Street Fight- 9 readers -
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