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  • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

    … ‘ad’ in it. After building a solution that receives more than a billion physical visits a month across 21 countries around the world, it became clear to us that a change was needed,” says Chief Marketing Officer Monica Ho. The company’s new name, GroundTruth, is often used to refer to information provided by direct observation, or a fundamental…

    Stephanie Miles/ Street Fightin Mobile- 46 readers -
  • xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

    … Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from…

    Street Fightin Mobile- 26 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 8 readers -
  • QSRs Are Thriving With Location-Based Data, But There’s a Caveat

    … The quick-serve restaurant industry was quick to jump on location-based marketing, and wisely so. There are few industries that are so inherently local and resilient to the forces of e-commerce. Consumers have increasingly responded positively: back in 2010, when location-based mobile ads were just beginning to become “a thing,” a report by MMA…

    Street Fight- 3 readers -
  • xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities

    … The adage “You are what you eat” takes on new meaning — and new significance for marketers — against the backdrop of new data captured in the recent Foot Traffic Trends report focused on Quick Service Restaurant (QSR) sector and released by location intelligence company xAd. At a high level, the report, based on 37 million visits xAd observed…

    Street Fight- 15 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    …,” consumers are directed to mobile landing pages, which can also be designed through mFlyer. Real-time reports are used to optimize strategies over time. Merchants pay based on the number of mFlyers they want to send, with prices starting at $19 for 1,000 monthly mFlyers. 3. PocketMath: Localizing mobile ads PocketMath is a self-serve mobile ad…

    Stephanie Miles/ Street Fight- 16 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 11 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 19 readers -
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