Xad

  • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

    … In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name…

    Stephanie Miles/ Street Fightin Mobile- 41 readers -
  • xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

    … Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from…

    Street Fightin Mobile- 26 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 8 readers -
  • QSRs Are Thriving With Location-Based Data, But There’s a Caveat

    … Global showed that second only to ads for fuel, mobile users most preferred advertising was restaurants, and coffee shops. QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks…

    Street Fight- 3 readers -
  • Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

    … Geofilters (AdWeek) Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. Location Player xAd Acquires WeatherBug, Raises $42.5 Million (AdExchanger) Location-based mobile ad network xAd has…

    Street Fight- 19 readers -
  • xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities

    … The adage “You are what you eat” takes on new meaning — and new significance for marketers — against the backdrop of new data captured in the recent Foot Traffic Trends report focused on Quick Service Restaurant (QSR) sector and released by location intelligence company xAd. At a high level, the report, based on 37 million visits xAd observed…

    Street Fight- 15 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … and marketing solutions. Here are five location-based mobile ad platforms that businesses can try. 1. MarketPlace by xAd: Delivering targeted messages to people at the right places MarketPlace is a self-serve marketing platform for location-based campaign planning, buying, and reporting. Mobile marketers who use MarketPlace can deliver messages to more…

    Stephanie Miles/ Street Fight- 16 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 19 readers -
Get the top posts daily into your mailbox!
More from around the web