- Our Blog
Earlier this year at its I/O event, Google debuted what it accurately called Google Cardboard, a gimmicky cardboard design — along with an app — that would turn a smartphone into an Oculus Rift-style virtual reality mechanism. And its introduction was about all the play it got until Volvo, this week, decided to put it to good use.
… received since it was announced, and we wanted to keep that excitement alive until it hits the dealerships,” Bodil Eriksson, the executive vice president of product, brand, marketing and communications at Volvo Cars North America, told Digiday. “The Google Cardboard is accessible, portable, unfussy, fun and personal — a great way to reach people.” Users…