• Hello Bots, Goodbye Apps: How Brands Should Embrace Chat Bots

      Face it: Bots are all the rage right now. Not only are chat bots becoming more useful for consumers, they’re becoming an increasingly common way for brands to forge relationships with their customers. Whether it’s taking care of customer-service needs or helping someone find specific products, the rise of artificial intelligence combined with the accessibility of mobile has ...

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  • Why Social Media Strategists and Media Buyers Need to Be Partners

    … they create and execute social media campaigns–the old way of thinking will drastically slow down brands trying to get ahead on social. Partnerships that bring together the various disciplines within an agency deliver benefits to all involved, enriching the process and delivering better results. MichaelAaron Flicker is the president of advertising and strategic marketing agency XenoPsi. Image courtesy of Shutterstock. …

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  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … evaluating the risk of using any social channel, the brand’s personality, target audience, budget and marketing objectives are all important factors to take into account. The audience behaviors on a channel and channel norms are also important to consider. Snapchat might be best for brands looking to reach the elusive millennial target–as long as they don’t mind high cost and a bit of experimentation. MichaelAaron Flicker is the president of custom internet solutions provider XenoPsi. Image courtesy of Shutterstock. …

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