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… with brands, from seamlessly checking the weather to receiving fashion advice from favorite retailers. One can even order a pizza by utilizing a chat bot. The beauty here lies in the ability for brands to communicate directly with customers–24 hours per day, seven days per week–eliminating the need for users to dial a customer-service line…
The evolution of social media has moved at lightning speed. In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach.
… evaluating the risk of using any social channel, the brand’s personality, target audience, budget and marketing objectives are all important factors to take into account. The audience behaviors on a channel and channel norms are also important to consider. Snapchat might be best for brands looking to reach the elusive millennial target–as long as they don’t mind high cost and a bit of experimentation. MichaelAaron Flicker is the president of custom internet solutions provider XenoPsi. Image courtesy of Shutterstock. …