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It’s a given that links and their anchor text, topical relevance, and content quality affect rankings in a major way. If you’re in a competitive niche, you’re going to need to do some industrial strength link analysis to ascertain what’s working and what isn’t, where the opportunities lie and where the landmines are hiding. That’s where an advanced tool like LinkResearchTools comes in.
… significant? Use a simple spreadsheet like this to ensure you’re dealing with statistically significant results (XLS download). Once you understand what the increase in conversion is for you during the holiday time period, you can calculate your bids as you normally would. The trick is to then apply a percentage increase to your bids to account…